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All Journal Jurnal Ilmu Manajemen (JIM) Optimum : Jurnal Ekonomi dan Pembangunan DERIVATIF Business and Finance Journal Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Ekonomi Dan Bisnis Jurnal Manajemen Bisnis Jurnal Fokus Manajemen Bisnis West Science Interdisciplinary Studies
Purwoko, Purwoko
Universitas Ahmad Dahlan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Intrinsic religiosity and purchase intention: The role of attitude and moral efficacy Andi Suseno; Utik Bidayati; Purwoko Purwoko; Mahamadaree Waeno
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.10592

Abstract

The diversity of products on the market today raises various kinds of consumer considerations when making purchases. Consumers will consider the basics they have before making a purchase. Factors that influence consumers before making a purchase come from internal and external consumers. In this study, consumer behavior analysis is seen based on internal factors such as intrinsic religiosity, attitude, and moral efficacy. This study analyzes the effect of intrinsic religiosity on purchase intention by mediating attitude and moral efficacy. This study examines the behavior of consumers of cosmetic products in Yogyakarta, Indonesia and obtained a sample of 92 respondents. The research data were analyzed using the Smart PLS 4.0 software to test validity, reliability, and bootstrapping. The results of the study proved intrinsic religiosity does not negatively affect purchase intention, intrinsic religiosity has no positive effect on attitude, intrinsic religiosity has a positive effect on moral efficacy, attitude negatively affects purchase intention, moral efficacy has no negative effect on purchase intention,  attitude does not mediate the influence of intrinsic religiosity on purchase intention, and moral efficacy did not mediate the effect of intrinsic religiosity on purchase intention.
CO-CREATION ACTIVITIES AND SUSTAINABILITY PERFORMANCE OF SMES: AN ESG PERSPECTIVE Paskalis Dio Bramantyo; Christina Whidya Utami; Purwoko Purwoko
Jurnal Bisnis dan Keuangan Vol 11 No 1 (2026): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v11i1.8529

Abstract

Global pressure on sustainability and ESG demands, as well as changing consumer preferences, are encouraging MSMEs to adopt more collaborative and sustainable business strategies. One of the increasingly relevant approaches is co-creation activities, where MSMEs involve customers and stakeholders in the process of creating value. However, empirical evidence on how co-creation activities increase the sustainability performance of MSMEs through a strategic mechanism remains limited, particularly in the food and beverage (FnB) sector. This study aims to analyze the influence of co-creation activities on the sustainability performance of MSMEs with the role of mediation of green innovation and stakeholder engagement from an ESG perspective. Research uses a quantitative approach with Structural Equation Modeling (SEM) analysis. The research sample consists of 120 FnB MSMEs in East Java (Surabaya, Malang, Mojokerto, Jember, and Banyuwangi) selected using purposive sampling based on criteria for implementation practice sustainability. Research results show that co-creation activities positively influence green innovation and stakeholder engagement, thereby increasing sustainability performance. Findings: This confirms that collaboration marks not only a marketing strategy but also a strategic mechanism for strengthening the performance of ESG-based MSME sustainability.
Co-Authors Abdul Choliq Hidayat Adillah, Fitroh Andi Suseno Beni Agus Sulistyo Bidayati, Utik Christina Whidya Utami Dana Suswati Fikri, Muhammad Ali Fitroh Adhilla Fitroh Adillah Heri Siswanto Loso Judijanto Mahamadaree Waeno Muhammad Ali Fikri Muhammad Ali Fikri Paskalis Dio Bramantyo Sella Antesty Suswati, Dana Zainal Abidin Zunan Setiawan