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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EQIEN - JURNAL EKONOMI DAN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management GEMA EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Jurnal Fokus Manajemen Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) INDRA: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Journal of Social And Economics Research Journal of Artificial Intelligence and Digital Business Journal of Management and Business Insight Jurnal Pengabdian Sosial IECON: International Economics and Business Conference journal of social and economic research
Fitroh Adhilla
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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MEASURING PERCEIVED LIBRARY SERVICE QUALITY Adhilla, Fitroh
Optimum: Jurnal Ekonomi dan Pembangunan Vol 6, No 2 (2016)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.331 KB) | DOI: 10.12928/optimum.v6i2.7818

Abstract

Bisnis inti dari sebuah lembaga akademis adalah untuk memberikanpengetahuan dan praktek keilmuwan terbaru, sehingga perpustakaan memainkan peran penting dalam membantu kemajuan mahasiswa. Kepuasan pengguna perpustakaan tergantung pada kualitas layanan yang diberikan. Penelitian tentang kepuasan pengguna perpustakaan Universitas Ahmad Dahlan Kampus 1 ini menggunakan responden sebanyak 250 mahasiswa. Hasil uji validitas menunjukkan bahwa semua variabel dapat dikatakan reliabel. Hasil uji secara parsial menunjukkan, kemampuan individu dalam mencari informasi dan akses informasi memiliki pengaruh positif signifi kan pada kepuasaan pengguna sedangkan layanan tidak memiliki pengaruh positif signifi kan pada kepuasan pengguna.
ANALISIS KEPUASAN KONSUMEN BERDASARKAN VOICE OF CUSTOMER Adhilla, Fitroh
Jurnal Analisis Bisnis Ekonomi Vol 7 No 2 (2009): Volume 7, Nomor 2, Oktober 2009
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.666 KB)

Abstract

Building customer relationships is a top priority in many firms. Building relationship with customers is to increase satisfaction and loyalty, increase the amount of favorable word of mouth, and purchases. Customers who have relationships with service provider not only expect to receive satisfactory delivery of the core service, but they are likely to receive additional benefits from the relationship. This research examines service quality at faculty of economic University of Ahmad Dahlan Yogyakarta with satisfaction. The population are undergraduate of management programme and use the convenience sampling with 100 respondence. The SERVQUAL includes reliability, responsiveness, assurance, empathy, and tangibles. Analysis method used to multiple regression.
ANALISIS PENGARUH SENSUAL MARKETING TERHADAP MINAT BELI PADA PRODUK CLOTHING LINE “BERAK” DI INSTAGRAM Pratama, Jimmy Ary; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 6, No 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i2.1664

Abstract

This research is to find out whether there is a significant influence between sensual marketing strategies that are triggered by a model, body language, and nature how to communicate with buying interest in "Shit" clothing line products in the media instagram, both partially and simultaneously. The population of this research is the students of private universities in the city Yogyakarta has never seen a display of defecated Instagram. Samples in research this amounted to 80 respondents where the determination using accidental techniques sampling and purposive sampling. Testing using statistical tests multiple linear regression analysis. Partially, the statistical test used is a test t and simultaneously using the F test. Data collection techniques with questionnaire distribution. As for testing the instrument uses test validity and reliability. From the analysis it can be concluded that partially sensual strategy marketing which consists of model, body language, and method variables communicating significantly. Whereas simultaneously the strategy sensual marketing also has a significant influence on buying interest.
ANALISIS PENGARUH PRODUK, HARGA, PROMOSI, DAN SALURAN DISTRIBUSI TERHADAP PERILAKU PEMBELIAN KONSUMEN PADA PRODUK MIE INSTAN INDOMIE DI YOGYAKARTA Purwo, Irfan Anjas; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 8, No 1 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v8i1.1583

Abstract

This study aims to determine the effect of the product, price, promotion and distribution channels on the buying behavior of Indomie instant noodle consumers in the city of Yogyakarta. The dependent variable used is Purchasing Behavior, while the independent variables are Product, Price, Promotion and Distribution Channels. The population in this study is the people of the city of Yogyakarta, aged 18 years and over and have bought Indomie instant noodles which were then taken as many as 95 samples. The instrument test used was Confirmatory Factor Analysis (CFA) with a confidence level of 5% and hypothesis testing was performed using the t test and F test. The results of this study showed that the product had a positive and significant effect on purchasing behavior not proven with a probability value of 0.208 greater than α 0.05. Price has a positive and significant effect on buying behavior is not proven with a probability value of 0.147 greater than α 0.05. Promotion positive and significant effect on purchasing behavior is proven, with a probability value of 0.002 smaller than α 0.05 and the distribution channel has a positive and significant effect on purchasing behavior not proven, with a probability value of 0.186 greater than α 0.05. While simultaneously the independent variable has a significant effect on Purchasing Behavior, with a significance value of 0.000 less than α 0.05. The coefficient of determination is 0.381 which means that all independent variables of 38.1% can explain the dependent variable of buying behavior while the remaining 61.9% is influenced by other factors.
PENGARUH NEGARA ASAL, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA VIXION DI KOTA YOGYAKARTA Anggraini, Nandia; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 7, No 2 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i2.1746

Abstract

This study was conducted to determine the effect of country of origin, brand image, and perceived quality of purchase interest in Yamaha V-Ixion motorbikes in Yogyakarta City, samples taken were 100 respondents using non-probability sampling methods with purposive sampling technique. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression analysis. The results of this study indicate that: (1) There is no significant influence between the country of origin variables on buying interest; (2) There is a significant influence between brand image variables on buying interest; (3) There is a significant influence between perceived quality variables on buying interest; and (4) country of origin, brand image, and perceived quality simultaneously influence buying interest.
PENGUKURAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI PADA RUMAH MAKAN CEPAT SAJI OLIVE FRIED CHICKEN DI JALAN GLAGAHSARI YOGYAKARTA) Deviona, Amadea; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 5, No 2 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i2.1622

Abstract

This study aims to find out how the influence of quality service to customer satisfaction Olive fried chicken at Glagahsari Yogyakarta. And to find out what variables are influentialsignificant to customer satisfaction both partially and simultaneously. Primary data obtained from the results of the distribution of questionnaires to consumers who consume at Olive fried chicken at Glagahsari Yogyakarta, sample and sampling techniques using the side accidental method and purposive sampling. And selected consumers aged over 17 years. Processing the data of this research is using multivariate statistical methods. with technique multiple linear regression analysis, partial test (t test), and simultaneous test (F test). Partial Test Results (t test) variables of food quality (X2), communication (X4), and benefit relationship (X5) does not affect customer satisfaction (Y). While for physical environment variables (X1), customer orientation (X3), and price (X6) it was concluded that the partial test (t test) had an effect on satisfaction customer (Y) in consuming Olive freid chicken at Glagahsari Yogyakarta. From the calculation results of the simultaneous test (F test), obtained Sig <α = 5% or 0,000 <5%, because Sig <α = 5%. Then it can be concluded that the variable physical environment (X1), food quality (X2), customer orientation (X3), communication (X4), the benefits of the relationship (X5), and price (X6) that simultaneously test (F test) effect on customer satisfaction (Y) Olive fried fast food restaurant chicken at Glagahsari Yogyakarta.
ANALISIS PENGARUH PENGGUNAAN CELEBRITY ENDORSER SYAHRINI TERHADAP MINAT BELI MIE SEDAP DI DAERAH ISTIMEWA YOGYAKARTA Kurniawan, Norman Miradi Indra; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 7, No 1 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i1.1709

Abstract

This study aims to analyze the effect of television advertising on buying interest in savory noodle products that are influenced by endorsement with Syahrini as a celebrity endorser. In this study the population used was general consumers who had seen delicious noodles ads through television media in the Special Region of Yogyakarta. This research is a quantitative research. Data collection using a questionnaire method (questionnaire) that has been tested for validity using CFA (Confirmatory Factor Analysis) and reliability testing using Crobach Alpha, while data analysis is performed using multiple linear regression analysis. The subjects of this study were general consumers who had seen advertisements of delicious Mie products on television media, the sampling technique used purposive sampling and incidental sampling methods, the number of samples used was 80 respondents. The results showed that (1) there was a significant influence between credibility on the interest in buying delicious noodle products, (2) there was a significant effect on the compatibility of buying interest in delicious noodle products. (3) There is a significant influence between the attractiveness of buying interest in delicious noodle products. There is a positive and significant influence between credibility, compatibility and attractiveness together to the interest in buying delicious noodle products.
ANTESEDEN PEMBENTUK KEPUASAN KONSUMEN (STUDI PADA KONSUMEN TAS RUMAH WARNA YOGYAKARTA) Nurjannah, Khalifah; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 9, No 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i1.1551

Abstract

This study aims to determine the effect of the three forming factors consumer satisfaction consisting of product quality, brand image and price affect consumer satisfaction Rumah Yogyakarta bag colors both partial or simultaneous. This research is a quantitative research. Sampling with non probability sampling with purposive sampling technique that has criteria is a consumer of the Yogyakarta Color House bag female, have bought and used a Rumah Warna bag, and are> 18 years old year. Data collection in this study uses deployment questionnaire to be tested for validity and reliability, for data analysis using multiple regression analysis, t test, f test and R square. Subject this research is the consumers of Rumah Warna Yogyakarta bag already once bought and used a Rumah Color bag. The results showed that: 1) the quality of the product on the bag Rumah Warna does not have a significant effect on bag customer satisfaction Rumah Warna Yogyakarta, 2) brand image on Rumah Warna bag is influentialsignificant positive effect on customer satisfaction Rumah Warna Yogyakarta bag, 3) the price on the Rumah Warna bag has a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers, and 4) together quality product, brand image and price have a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers with an f test result of 0,000 <0.05, with a regression equation Y = 0.237 + 0.218 X1 + 0.337 X2 + 0.396 X3 + e. R Square of 0.496 or 49.6% which influences and the remaining 50.4% influenced by other variables not examined by this study.
ANALISIS SEGMENTASI PASAR PADA GULE KEPALA IKAN BANK JO JALAN JENDERAL SUDIRMAN N0 40 BANTUL YOGYAKARTA Apriadi, Mukhlis; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 3, No 2 (2013)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v3i2.1339

Abstract

This research used an object of Gule Kepala Ikan (Head Fish Curry) of Bank Jo as its research object. This research was aimed to know cluster shaped in Gule Kepala Ikan Bank Jo using demographic and behavioral variables. Population in this research was customers of Gule Kepala Ikan Bank Jo. Samples used numbered 150 respondents, while its sample taking usedaccidental sampling and purposive sampling techniques. Data used in this research was in form of primary data. Primary data was directly obtained from customers by distributing questionnaires fulfilled by Gule Kepala Ikan Bank Jo customers who were purchasing during this research performed. Variable used in this research was demographic and behavioral variables using a gender attribute, age, marital status, attitudes in selecting menu, income, tribes and occupation. Data collected was then processed using a direct marketing method. The data processing result of Gule Kepala Ikan Bank Jo respondents formed into two clusters with a still-waek model quality. Cluster 1 formed by 51 respondents by a cluster size of 34%, while cluster II formed by 99 respondents by a cluster size of 66%.
ANALISIS VARIABEL KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA SWALAYAN CITROULI BABARSARI YOGYAKARTA Shaputra, Ade Ryan; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 6, No 1 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i1.1652

Abstract

This study aims to determine and analyze variables quality of service (X) to customer satisfaction (Y), simultaneously or together with customer satisfaction at Citrouli Supermarket Babarsari in Yogyakarta. The sample used in this study totaling 100 respondents. The sampling method with using purposive sampling. Data analysis method used is a quantitative analysis using the validity test and test reliability, F test, coefficient of determination, t test and multiple regression analysis. By using the method of multiple linear regression analysis can be it was concluded that the physical aspect variables had a positive effect on consumer satisfaction with a B value of 0.080 and an increase of 1 unit then the value of the physical aspects increases by 0.080, the reliability variable is influential positive on consumer satisfaction with a B value of 0.231 and increases by 1 unit then the reliability variable increases by 0.231, variable personal interaction has a positive effect on customer satisfaction with B value of 0.159 and increased by 1 unit then the personal interaction variable increased 0.159, the problem solving variable has a positive effect on consumer satisfaction with a B value of 0.241 and increased by 1 unit then the variable customer satisfaction increases 0.241, the policy variable positive effect on customer satisfaction with a B value of 0.267 and increase by 1 unit, the policy variable increases by 0.267. The resulting determination coefficient is 0.572 yang means that 57.2% of customer satisfaction variables can be explained by variables Physical Aspects (X1), Reliability (X2), Personal Interaction (X3), Solving problems (X4) and Policies (X5) together, while the rest of 42.8% explained by other variables not contained in this research.
Co-Authors Abd. Rasyid Syamsuri Abdillah, Ihsany Abdul Cholid Hidayat Abdul Lathief Giffari Abdul Lathief Giffari Ade Ryan Shaputra Aftoni Sutanto Agus Siswanto Agus Siswanto Ahmat Nazom Romli Amadea Deviona Anggraini, Nandia Apriadi, Mukhlis Arfiyandi, Aunul Khaq Syaifti Arif Kuncoro Dwi Putranto Aristinawati, Indah Atikah Aunul Khaq Syaifti Arfiyandi Daris Yulianto Deny Sekti Gumelar A. Deviona, Amadea Devita Sari Dyah Fitriani Elly Kusumawati Faisal Sa'ban Gumelar A., Deny Sekti Gumelar, Bagus Hartono, Rudi Helfi Agustin Hendro Setyono Herawati , Anisa Nur Heri Siswanto Hidayat, Abdul Cholid Hidayat, Muhammad Syamsu Ifada Rahmayanti Ihsany Abdillah Intan Hidayah Irfan Anjas Purwo Jimmy Ary Pratama Khalifah Nurjannah Kurniawan, Norman Miradi Indra Kusumawati, Elly Labaika, Sindi Mardiana Susanti Mohammad Kus Yunanto Muhammad Azam Mukhlis Apriadi Nanda Bimantara Nandia Anggraini Nelly Amalia Mahmudah Norman Miradi Indra Kurniawan Nur Khusnul Hamidah Nur Rokhim Nur Rokhim, Nur Nurjannah, Khalifah Nurmaya, Ema Nuswantarina Patriani Pangastuti, Palupi Melati Pratama, Jimmy Ary Prima Sanjaya Purwo, Irfan Anjas Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko, Purwoko Riduwan Riduwan, Riduwan Rina Aulia, Rina Romli, Ahmat Nazom Rushami Zien Yusoff Salamatun Asakdiyah Shaputra, Ade Ryan Sutanto, Aftoni Wardiyanta Wardiyanta Wardiyanta, Wardiyanta Zunan Setiawan