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PENGARUH STRATEGI PEMBELAJARAN DAN MOTIVASI BERPRESTASI TERHADAP KEMAMPUAN MEMBACA TEKS NARATIF BAHASA INGGRIS SISWA SMP NEGERI DI KABUPATEN LABURA Rika Syahmewah Munthe; Keysar Panjaitan
Jurnal Teknologi Pendidikan (JTP) Vol 9, No 1 (2016): April - Jurnal Teknologi Pendidikan
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jtp.v9i1.4891

Abstract

Abstrak:Penelitian ini bertujuan untuk mengetahui: (1) hasil belajar Bahasa Inggris siswa yang diajar dengan strategi pembelajaran Quantum dibandingkan dengan siswa yang diajar dengan strategi pembelajaran ekspositori; (2) hasil belajar Bahasa Inggris siswa yang memiliki Motivasi berprestasi tinggi dengan hasil belajar siswa yang memiliki Motivasi berprestasi rendah; (3) ada tidaknya interaksi antara strategi pembelajaran dan Motivasi berprestasi siswa terhadap hasil belajar Bahasa Inggris.Metode penelitian yang digunakan adalah kuasi eksperimen dengan desain faktorial 2 x 2. Uji statistik yang digunakan adalah statistik deskriptif untuk menyajikan data dan dilanjutkan dengan statistik inferensial dengan menggunakan ANAVA dua jalur dengan taraf signifikan α = 0,05 yang dilanjutkan dengan uji Scheffe. Sebelumnya dilakukan uji analisis berupa uji nornalitas dan uji homogenitas.Hasil penelitian menunjukkan: (1) hasil belajar Bahasa Inggris siswa yang diajarkan dengan strategi pembelajaran Quantum lebih tinggi dari pada hasil belajar Bahasa Inggris siswa yang diajarkan dengan strategi pembelajaran ekspositori; (2) hasil belajar Bahasa Inggris siswa yang memiliki Motivasi berprestasi tinggi lebih tinggi dari pada hasil belajar Bahasa Inggris siswa yang memiliki Motivasi berprestasi rendah; (3) terdapat interaksi antara strategi pembelajaran dengan Motivasi berprestasi dalam mempengaruhi hasil belajar siswa. Kata Kunci:strategi pembelajaran, motivasi berprestasi, membaca teks naratif bahasa inggris Abstract: This study aims to determine: (1) the results of English learning students who are taught by Quantum learning strategies than students taught by expository strategy; (2) the results of English learning students who have high achievement motivation with learning outcomes of students who have low achievement motivation; (3) whether there is interaction between the learning strategies and achievement motivation of students to learn English results. The method used is a quasi-experimental design with 2 x 2 factorial statistical test used is descriptive statistics to present data and continued with inferential statistics by using ANOVA two paths with significance level α = 0.05, followed by Scheffe test. Previous test analysis form nornalitas test and homogeneity test. The results showed: (1) the results of English learning students taught with instructional strategies Quantum higher than the results of English learning students taught by expository strategy; (2) the results of English learning students who have high achievement motivation is higher than the results of English learning students who have low achievement motivation; (3) there is interaction between learning strategy and achievement motivation in influencing student learning outcomes.   Keywords: learning strategies, achievement motivation, reading the narrative text english
Effect of Online Reviews, Brand Image, and Trust on Purchase Intention Case Study: Purchasing Beauty Products Via Marketplace Erni Wahyuni; Rika Syahmewah Munthe; Amron Zarkasih; Irhamna Mandili
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4893

Abstract

The beauty sector is a very large market today. The number of beauty influencers who become role models for women is a trigger for their followers to follow the style of the influencers so that the interest in beauty products is increasing rapidly. For producers and practitioners in the beauty business sector, knowing the driving factors for the emergence of an intention to buy a beauty product is an absolute must, so the company feels the need to know the triggers for the emergence of an intention. In this era of high digital media usage, online reviews from buyers who have purchased online are very important for potential buyers who are looking for beauty products to be used as references before buying. A good brand image is also a factor that is considered by potential buyers, then trust is certainly something vital in the emergence of purchase intentions. This study aims to examine the effect of online reviews, brand image and consumer trust on the intention to buy beauty products via online. This study uses a quantitative approach, the data collection method uses a survey method through an online questionnaire. The sample in this study includes 250 women who have purchased beauty products online via the marketplace. The results of this study indicate that all hypotheses are supported and have a positive and significant influence in influencing women's purchase intention of beauty products via the marketplace.
Effect of Product Quality, Customer Satisfaction, Trust, and Brand Image on Repurchase Intention. Case Study: Halal Cosmetic Products Irhamna Mandili; Amron Zarkasih; Rika Syahmewah Munthe; Erni Wahyuni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4895

Abstract

This study aims to investigate the factors that trigger interest in repurchasing halal cosmetic products in Indonesia. Based on previous literature studies, it was found that the variables of product quality, consumer satisfaction, trust and brand image were predictors of the emergence of intention to repurchase a product by consumers. So in this study the researchers used the variables mentioned above to predict the intention to repurchase halal products. This study uses a quantitative approach with data collection methods using online questionnaires. Respondents in this study were women who had bought halal cosmetic products in the past year. The results showed that there was a positive and significant effect on the repurchase intention of halal cosmetic products. So that all hypotheses in this study are supported. This research provides insight to practitioners and marketing managers to be able to generate interest in repurchasing their products, especially in the context of halal cosmetic products in Indonesia.