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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Bima
Erni Wahyuni
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Effect of Online Reviews, Brand Image, and Trust on Purchase Intention Case Study: Purchasing Beauty Products Via Marketplace Erni Wahyuni; Rika Syahmewah Munthe; Amron Zarkasih; Irhamna Mandili
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4893

Abstract

The beauty sector is a very large market today. The number of beauty influencers who become role models for women is a trigger for their followers to follow the style of the influencers so that the interest in beauty products is increasing rapidly. For producers and practitioners in the beauty business sector, knowing the driving factors for the emergence of an intention to buy a beauty product is an absolute must, so the company feels the need to know the triggers for the emergence of an intention. In this era of high digital media usage, online reviews from buyers who have purchased online are very important for potential buyers who are looking for beauty products to be used as references before buying. A good brand image is also a factor that is considered by potential buyers, then trust is certainly something vital in the emergence of purchase intentions. This study aims to examine the effect of online reviews, brand image and consumer trust on the intention to buy beauty products via online. This study uses a quantitative approach, the data collection method uses a survey method through an online questionnaire. The sample in this study includes 250 women who have purchased beauty products online via the marketplace. The results of this study indicate that all hypotheses are supported and have a positive and significant influence in influencing women's purchase intention of beauty products via the marketplace.
Effect of Product Quality, Customer Satisfaction, Trust, and Brand Image on Repurchase Intention. Case Study: Halal Cosmetic Products Irhamna Mandili; Amron Zarkasih; Rika Syahmewah Munthe; Erni Wahyuni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4895

Abstract

This study aims to investigate the factors that trigger interest in repurchasing halal cosmetic products in Indonesia. Based on previous literature studies, it was found that the variables of product quality, consumer satisfaction, trust and brand image were predictors of the emergence of intention to repurchase a product by consumers. So in this study the researchers used the variables mentioned above to predict the intention to repurchase halal products. This study uses a quantitative approach with data collection methods using online questionnaires. Respondents in this study were women who had bought halal cosmetic products in the past year. The results showed that there was a positive and significant effect on the repurchase intention of halal cosmetic products. So that all hypotheses in this study are supported. This research provides insight to practitioners and marketing managers to be able to generate interest in repurchasing their products, especially in the context of halal cosmetic products in Indonesia.
Pelatihan Manajemen Keuangan Keluarga Dasawisma Berbasis Prinsip Akuntansi Dasar: Pengabdian Tetty Rahmiati Harahap; Erni Wahyuni; Nailil Khairini; Chairi Mutia Lubis; Mulkan Ritonga
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1758

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan literasi keuangan rumah tangga melalui pelatihan manajemen keuangan keluarga berbasis prinsip akuntansi dasar kepada kelompok Dasawisma di Desa Bandar Kumbul, Kecamatan Bilah Barat, Kabupaten Labuhanbatu. Permasalahan utama yang dihadapi masyarakat mitra adalah rendahnya pemahaman terhadap pentingnya pencatatan dan pengelolaan keuangan keluarga yang sistematis. Metode pelaksanaan kegiatan mencakup identifikasi kebutuhan, penyusunan modul pelatihan, pelatihan interaktif, pendampingan, serta evaluasi hasil. Pelatihan diberikan secara partisipatif menggunakan buku kas sederhana, simulasi studi kasus, dan diskusi kelompok. Hasil kegiatan menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan peserta dalam mencatat arus kas rumah tangga, menyusun anggaran, dan membuat laporan keuangan sederhana. Selain itu, pelatihan ini juga membentuk perubahan perilaku keuangan yang lebih sehat dan berkelanjutan. Kegiatan ini membuktikan bahwa penerapan prinsip-prinsip akuntansi dasar dalam kehidupan rumah tangga dapat menjadi strategi efektif dalam membangun ketahanan ekonomi keluarga serta mendorong kemandirian finansial perempuan desa. PKM ini juga sejalan dengan upaya pencapaian tujuan pembangunan berkelanjutan (SDGs), khususnya dalam aspek pengentasan kemiskinan, kesetaraan gender, dan pertumbuhan ekonomi inklusif.
OPTIMALISASI PERTANIAN BERKELANJUTAN MELALUI INTEGRASI MATEMATIKA, AGROTEKNOLOGI DAN LITERASI EKONOMI UNTUK PEMBERDAYAAN MASYARAKAT LABUHANBATU Irmayanti; Badrul Ainy Dalimunthe; Tetty Rahmiati Harahap; Yusmaidar Sepriani; Erni Wahyuni; Izmawal Pebriani Nasution
JURNAL BIMA Vol 3 No 3 (2025): (Juli)
Publisher : PT.JNDI, JURNAL BIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The "Makmur Sejahtera" Farmers Group in Labuhanbatu faces low productivity due to the limited adoption of agrotechnology, mathematical literacy, and economic understanding in managing their farms. This topic is important because the integration of technology, applied mathematics, and economic empowerment can increase farmer efficiency and income, supporting sustainable food security. The objective of this community service is to empower 45 partner farmers through training in the application of agrotechnology (drip irrigation and soil sensors), simple mathematical modeling (for yield prediction and cost calculation), and economic literacy and agricultural product marketing. The methods used include needs identification, workshops, field practice, and pre-test-post-test evaluations. The results show a 78% increase in hard skills in agrotechnology management and a 65% increase in soft skills such as cooperation and self-confidence. On average, farmers' income increased by 20% thanks to production efficiency and business diversification. In conclusion, this community service effectively strengthens farmers' technical and economic capacity, creating a replicable model of sustainable agriculture to support the welfare of rural communities.
Pengaruh Digital Financial Literacy dan Adopsi Financial Technology Terhadap Kinerja UMKM di Labuhanbatu Dengan Akses Lembaga Keuangan Sebagai Variabel Moderasi Sitio, Riana; Harahap, Tetty Rahmiati; Erni Wahyuni
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5024

Abstract

The development of the digital economy requires MSMEs to adopt financial technology and increase financial digital literacy. However, the effectiveness of these factors in improving the performance of MSMEs still shows inconsistent results in the empirical literature. This quantitative research uses a survey of MSME samples. Data were analyzed using regression analysis and moderated regression analysis (MRA) techniques to test the direct influence and moderation effect. The results of the study revealed that digital financial literacy and the adoption of financial technology did not have a significant direct effect on the performance of MSMEs. However, both variables have been shown to significantly increase access to financial institutions. The main finding of this study is that access to financial institutions not only has a positive and significant direct effect on performance, but also acts as a moderator that strengthens the influence of digital financial literacy and the adoption of financial technology on the performance of MSMEs. This study highlights the need for an integrated approach in MSME empowerment policies. Increased digital capabilities and technology adoption must be synergized with expanded access to formal finance to maximize its impact on improving business performance. For further research, it is important to consider mediation mechanisms and other contingency variables.
Co-Authors Amron Zarkasih Badrul Ainy Dalimunthe Chairi Mutia Lubis Harahap, Tetty Rahmiati Irhamna Mandili Irmayanti Izmawal Pebriani Nasution Nailil Khairini Rika Syahmewah Munthe Ritonga, Mulkan Sitio, Riana Tetty Rahmiati Harahap Yusmaidar Sepriani