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All Journal Jurnal Ilmiah Pariwisata JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Dulang: Jurnal Pengabdian Kepada Masyarakat Global Review of Tourism and Social Sciences
Ranti Komala Dewi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Media Promosi Pada Destinasi Pariwisata Istana Pagaruyung Komala Dewi, Ranti
Jurnal Ilmiah Pariwisata Volume 2 No.1 Hal 109-222 September 2012
Publisher : Jurnal Ilmiah Pariwisata

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Abstract

Pagaruyung palace is a famous tourist destination in West Sumatera, is located in Batusangkar, Tanah Datar. Pagaruyung palace is a building of high cultural value that reflects the culture of the Minangkabau. The palace is a replica of heritage Minangkabau royal that still exists from the 14th century. To promote development tourism in Pagaruyung Palace, the government has made rehabilitation, but on February 27, 2007 attacked by ugly fire once again caused by thunderbolt struck the top of palace’s roof. Therefore, tourism in Pagaruyung not develop optimally, it is necessary to boost local tourism activities in Pagaruyung to both local and foreign tourists to stay longer and get a different experience, and for pagaruyung peoples where tourism can create opportunities for business and for government can be a source of revenue. This study aims to examine how to increase tourist arrivals in the Pagaruyung Palace through promotion, and to find out how the concept of tourism promotion at Pagaruyung Palace, government and community participation in promoting tourism at Pagaruyung Palace, and formulate and also recommend the concept of proper media promotion strategy for tourism destination Pagaruyung Palace. The method used was distribute questionnaires to the Pagaruyung peoples, national tourists, and interviews on international tourists. The results or recommendations of research for promotion strategy concepts at Pagaruyung Palace are: (a) Pagaruyung peoples; increase promotion programs Pagaruyung Palace on local media, local newspapers and local radio, (b) national tourists; improve promotion through media such as local newspapers, national magazines, television, internet and travel brochures,  c) tourists; enhance the promotion through media television, internet and travel brochures.
PENINGKATAN PROMOSI PARIWISATA DESA WISATA PADANG GANTING MELALUI VIDEO PROFIL OBJEK WISATA Komala Dewi, Ranti; Flomina G, Katrina; Khair, Ummul; Fardinal, Fardinal
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 01 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i01.330

Abstract

Nagari Padang Ganting is a unique village in West Sumatera, Indonesia, with a wide variety of tourist attractions, including man-made/health attractions such as hot springs, cultural attractions such as the tombs of Tuan Kadhi and Sheikh Ibrahim, and natural attractions such as Nabi's footsteps stone and the seven-tiered waterfall. However, at present, tourists only focus on visiting the hot spring tourist attraction, due to the lack of clear information about other tourist attractions in Nagari Padang Ganting. Currently, there is a website and a profile video of Nagari Padang Ganting, but it is necessary to create a profile video about the other attractions in Nagari Padang Ganting to provide more information for tourists who will visit. This activity aims to provide a solution to the existing problems, namely by creating a profile video of the Nagari Padang Ganting tourist attractions, thereby increasing the promotion of Nagari Padang Ganting tourism. This will certainly attract local and foreign tourists to visit Nagari Padang Ganting, thus helping the community's economy because it receives a multiplier effect from the tourism activities that exist in Nagari Padang Ganting. So it is directly beneficial to Nagari Padang Ganting, the Tourism Awareness Group (POKDARWIS) and the people of Nagari Padang Ganting, especially in the effort to improve community welfare through the promotion of tourist attractions in Nagari Padang Ganting. The profile video of the tourist attractions in Nagari Padang Ganting has been uploaded on the YouTube channel of the Nagari Padang Ganting Government and the Facebook social media of the Nagari Padang Ganting Government.
Optimalisasi Pengelolaan Website Nagari Dalam Rangka Peningkatan Promosi Wisata Nagari Padang Ganting Ummul Khair; Muhammad Putra Pamungkas; Katrina Flomina G; Ranti Komala Dewi; Fardinal
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.2033

Abstract

Website desa Nagari Padang Ganting berisikan kumpulan informasi yang dapat di akses oleh publik melalui jaringan Internet melalui URL http://padangganting.desa.id/. Saat ini Website tersebut hanya menampilkan informasi lama, belum ada keterbaruan informasi yang bisa diakses. Belum ada informasi tambahan mengenai video dan deskripsi mengenai objek wisata Nagari Padang Ganting. Kegiatan pengabdian ini bertujuan untuk optimalisasi pengelolaan Website Nagari dalam rangka peningkatan promosi wisata Nagari Padang Ganting. Hal ini tentu dapat meningkatkan promosi objek wisata Nagari Padang Ganting, sehingga dapat membatu perekonomian masyarakat karena mendapatkan multiplier effect dari kegiatan pariwisata yang ada di Nagari Padang Ganting. Sehingga bermanfaat secara langsung kepada Nagari Padang Ganting, Kelompok Sadar Wisata dan masyarakat Nagari Padang Ganting khususnya upaya meningkatkan kesejahteraan masyarakat. Kegiatan ini dilaksanakan selama enam bulan dengan metode kegiatan yaitu persiapan, pelatihan, optimalisasi wesbite, dan terakhir adalah finalisasi. Target dari kegiatan pengabdian masyarakat pada Nagari Padang Ganting adalah pelatihan Website dalam upaya optimalisasi Website Nagari Padang Ganting.
What Makes a Trip Unforgettable? Investigating the Role of Memorable Tourism Experiences on Visitor Loyalty in Padang Afifah; Komala Dewi, Ranti; Gustiawan, Willson
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.396

Abstract

Tourists’ intentions to revisit and recommend a destination are pivotal for ensuring long-term sustainability within the tourism industry. This study investigates the influence of Memorable Tourism Experiences (MTE) on tourists’ behavioural intentions in Padang City, Indonesia. Employing purposive sampling, data were gathered from 213 domestic and international tourists and analysed using Structural Equation Modelling (SEM). Eight dimensions of MTE are examined: hedonism, novelty, local culture, refreshment, meaningfulness, involvement, knowledge, and adverse feelings. The findings indicate that hedonism exerts a significant positive effect on tourists’ intentions to revisit and recommend the destination. While local culture, refreshment, involvement, knowledge, and adverse feelings demonstrated positive but statistically insignificant effects, novelty and meaningfulness were found to have negative impacts on behavioural intentions. These results suggest that pleasurable experiences are central to fostering destination loyalty, whereas experiences perceived as novel or meaningful may not necessarily translate into revisitation or recommendation. The study offers practical insights for destination managers, emphasising the enhancement of enjoyable and emotionally engaging experiences. Although statistically insignificant, dimensions such as local culture, involvement, and refreshment remain valuable for shaping positive tourist perceptions and should be integrated into experience design strategies.
Co-Authors Afifah Fardinal, Fardinal Katrina Flomina G Muhammad Putra Pamungkas Ummul Khair Ummul Khair Willson Gustiawan