Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Ekuitas: Jurnal Pendidikan Ekonomi Ekuitas Jurnal Pnedidikan Ekonomi
Famela Sophya Suciati
Universitas Muhammadiyah Sukabumi
Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Famela Sophya Suciati; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

Abstract

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.
Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Famela Sophya Suciati; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

Abstract

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.
Co-Authors Asep Muhamad Ramdan R Deni Muhammad Danial