Article Per Year (5 Year)
p-Index From 2020 - 2025
1.259
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Ekonomi Manajemen Sistem Informasi Journal of Law and Policy Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences The Manager Reveiew International Journal of Law, Crime and Justice
Mohamad Adam
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : The Manager Reveiew

 1 
PENGARUH IKLAN BERDASARKAN KONSEP AIDA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMBELI TIKET ASIAN GAMES TAHUN 2018 DI KOTA PALEMBANG Yunita Risma Rusmasari; Mohamad Adam; Iyakrus Iyakrus; Marlina Widiyanti
The Manager Review Vol. 2 No. 2 (2020)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v2i2.16324

Abstract

The holding of the Asian Games multi sporting event is an Asian sports party which is held every 4 years and is participated by countries that are registered with the Olympic Council of Asia (OCA). This study aims to determine whether the advertising based on AIDA concept influence the purchase decision in purchasing Asian Games 2018’s tickets in Palembang. The data used in this study are primary data by distributing questionnaire to 100 respondents who was watching Asian Games 2018 in Palembang. The analysis technique used is multiple linear regression analysis that was previously tested for validity and reliability. The result obtained are attention, interest, desire and action have a positive and significant effect on purchase decision in purchasing Asian Games 2018’s tickets in Palembang. This research is expected to be a reference to choose which variable are better used in future studies. For event organizer to be able to pay attention more about advertising in order to do event more successfully.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. TELEKOMUNIKASI INDONESIA WILAYAH SUMATERA SELATA (WITEL SUMSEL) Tbk Deasy Ariani; Marlina Widiyanti; Bambang Bemby Soebyakto; Mohamad Adam
The Manager Review Vol. 2 No. 2 (2020)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v2i2.16326

Abstract

The purpose of this study was to determine the effect of Transformational Leadership Style and Work Discipline on Employee Performance of PT. Telekomunikasi Indonesia, South Sumatra Region (Witel Sumsel) Tbk. The population in the study amounted to 103 employees with Non Probability Sampling. The analysis technique used by researchers was multiple linear regression analysis. The results of the analysis showed that there was an implication of a significant influence between transformational leadership style variables and work discipline that the attention of a manager made employees work enthusiasm used the test. In order to improve employee performance, it is recommended that managers and management continue to train employees to be more productive in the company to face challenges and focus on solving company problems. For future researchers, it is hoped that further researchers will develop unfinished variables such as motivation and corporate culture.  
Co-Authors Andriana, Isni Bambang Bemby Soebyakto Deasy Ariani Dian Ekawati Ismail Dian Ekawaty Ismail Dwi Agustina Fenty U. puluhulawa Ferdinan Ferdinan Isnurhadi Isnurhadi Iyakrus Marlina Widiyanti Marlina Widiyanti, Marlina Muhammad Ichsan Hadjri Taufiq, Mohamad Iman Yuliani Yuliani Yunita Risma Rusmasari Zunaidah Zunaidah