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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Wacana: Jurnal Ilmiah Ilmu Komunikasi Semiotika: Jurnal Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Ilmu Komunikasi Progressio Mediastima KOMUNIKATA57 Jurnal Pengabdian Teratai Petanda : Jurnal Ilmu Komunikasi dan Humaniora Brand Communication
Misnan Misnan
Institut Bisnis Dan Informatika (IBI) Kosgoro 1957
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Positioning Airlangga Hartarto dalam Gaya Komunikasi Politik Silent Authority Iswahyu Pranawukir; Alfan Bachtiar; Agus Hitopa Sukma; Alamsyah Alamsyah; Misnan Misnan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3390

Abstract

Silent authority is a communication style that shows a calm, polite, solution and inclusive attitude, which has been demonstrated by Airlangga Hartarto, General Chair of the Golkar Party and Coordinating Minister for Economic Affairs, a potential figure to run as a presidential/vice presidential candidate in the 2024 presidential election. This research aims to to analyze the silent authority's political communication style as a differentiation for Airlangga Hartarto ahead of the 2024 presidential election. The method used is a case study with a qualitative approach, using secondary data in the form of news, articles, interviews and public opinion surveys related to the research topic. The research results show that Airlangga Hartarto's silent authority political communication style has several characteristics, namely: (1) avoiding conflict and political polarization; (2) building open and equal communication with parties and community groups; (3) displaying performance and achievements as a form of responsibility and commitment; (4) offering concrete and realistic solutions to overcome the nation's problems; and (5) prioritizing national interests above party or personal interests. The impacts of this silent authority political communication style include: (1) increasing a positive image and public trust; (2) expanding networks and political support base; (3) strengthening his bargaining position and credibility as party leader; and (4) demonstrate capability and readiness as a future leader.
Peran Komunikasi Hexahelix Dalam Konstruksi Sosial Mitigasi Covid-19 Pada Masyarakat Badui Luar Made Wilantara; Misnan Misnan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2741

Abstract

The purpose of the study was to find out the social construction of the reality of the Badui community against zero percent COVID-19 transmission. The research approach is qualitative with a constructivist paradigm. The research method is descriptive with purposive data collection. The results showed that the Bureaucrats (Local Government Officials) carried out effective externalization-internalization communication management, namely instructions from the central government could be implemented maximally with effective coordination of meaning. Furthermore, the Customary Head carries out legitimacy–socialization communication management, which emphasizes that COVID-19 must be overcome by treating ancestral heritage and following government instructions in interacting. Next, Scholars (Badui Culture Observers) carry out institutionalization-objectivation communication management, namely that the community must obey the rules and customary culture and believe in the Almighty. As for the Volunteers, they carry out socialization communication management, namely providing input and warnings to the local community to maintain the health of their respective families. Other supports are health workers, through health communication and the communication nodes of the Badui community themselves as small circles at the family and community level (internalization). 
Persepsi Konsumen Tentang Strategi Konten Promosi Iklan Flash Sale 12.12 Shopee Mayang Riyantie; Alamsyah Alamsyah; Misnan Misnan
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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Abstract

Flash Sale is one of the most effective types of advertising content strategies in communicating products and services, because flash sales are able to provide promotional messages with high appeal. This is in accordance with the desire and satisfaction of consumerism. This study aims to determine the response of shopee users regarding the promotional content of "Flash Sale 12.12 Shopee". The approach used is qualitative, by using descriptive method, with non-participant observation data collection. The results show that consumer perceptions of Shopee 12.12 flash sale ads are Shopee's strategy in influencing consumers to pursue low prices as soon as possible but in a short time. Audiences feel chased and encouraged to hunt for cheap items with fast transaction processes supported by free shipping costs. This strategy is trending very quickly, because consumers seem to be conditioned to double profits. With the frequency of flash sale shows that keep updating, even up to three times a day, consumers feel a loss if they miss the opportunity by not making a purchase.
MODEL KOMUNIKASI BISNIS DALAM BERWIRAUSAHA KULINER PASCA PANDEMI COVID-19 PADA UMKM KOTA DEPOK Hiswanti Hiswanti; Alfan Bachtiar; Iswahyu Prana wukir; Misnan Misnan; Fikri Suandi
Cakrawala - Jurnal Humaniora Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.22068

Abstract

The theory of the social construction of reality and the theory of the social construction of mass media are still partially discussed. Several previous pieces of research have not yet correlated, elaborated, or synthesized from the theoretical aspect. Even though much has been said about the social construction of reality, media consumers are heavily influenced by media "made" constructions. The research aims to synthesize the Bergerian theory of social reality construction (Berger and Luckmann) with the Bunginan theory of social reality construction (Burhan Bungin). The method used is a literature study. The results showed that the synthesis of the social construction theory of reality and the social construction of mass media reality produced a thesis understanding of an objective and subjective reality which was sufficiently understood through the social construction theory of mass media reality. This is considering the individual phenomenon which, in all durations of daily life, cannot be separated from the role of social media interaction. They externalize, objectify as well as internalize reality based on mass media references. In the hierarchy, the social construction theory of reality can be placed as a grand theory by considering genealogical aspects, while the social construction theory of mass media reality can be placed as a middle-rank theory. This is of course related to the more universal focus on social construction of reality.This research aims to analyze an effective business communication model in the context of culinary entrepreneurship post the COVID-19 pandemic, particularly in Micro, Small, and Medium Enterprises (MSMEs) in Depok City. The COVID-19 pandemic has significantly impacted the culinary sector, with social restrictions and changes in consumer behavior. Therefore, it is crucial to understand how culinary MSMEs can adapt and succeed in facing these challenges.This study employs a qualitative approach, utilizing in-depth interviews with culinary MSME owners in Depok City. The data collected are analyzed using thematic analysis to identify emerging patterns and findings. The research findings indicate that an effective business communication model for culinary MSMEs post the COVID-19 pandemic involves several key elements. Firstly, MSMEs need to have a clear and targeted communication strategy, including identifying the appropriate target market and developing relevant messages. Secondly, the utilization of digital and online media is crucial in promoting products and reaching potential consumers. MSMEs need to leverage social media, websites, and online booking platforms to enhance product visibility and accessibility. Furthermore, collaboration with relevant stakeholders is also an essential factor in a successful business communication model. MSMEs can establish partnerships with local suppliers, culinary communities, and government institutions to expand their reach and gain necessary support.This research provides valuable insights for culinary MSMEs in Depok City and similar sectors in developing effective business communication models post the COVID-19 pandemic. By adopting these approaches, MSMEs can enhance their chances of success in facing challenges and capitalizing on emerging opportunities amidst changing consumer behavior and intensifying competition in the post-pandemic era.
REPRESENTASI PEREMPUAN DALAM STAND UP COMEDY (Analisis Semiotika Pierce dalam Tayangan Annie Yang) Pranawukir, Iswahyu; Misnan, Misnan; Sukma, Agus Hitopa; Desilawati, Nur; Barizki, Rezzi Nanda; Astanto, Agung Pramudi
SEMIOTIKA: Jurnal Komunikasi Vol 18, No 1 (2024): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v18i1.5343

Abstract

"Stand Up Comedy" in parts or parts on Annie Yang's show is a short film produced which is then uploaded to the Youtube channel. Annie Mariani, known as the comedian Annie Yang of Chinese descent, established her career in Taiwan and came from Bali Comedy Club. A graduate of Stand Up Comedy Indonesia held by Kompas.TV. Her jokes or anecdotes tend to use English and Annie is nicknamed naughty girl or naughty woman.The use of feminism studies combined by the author with the qualitative method of Charles Sanderpierce's semiotic analysis means that a sign is something that for one woman represents something else in some way or capacity. And one form of sign is the word, while the object is something that is referred to by the sign, while the interpretant is a sign that exists in a person's mind about the object that a sign refers to. By observing and analyzing in the initial observation that the jokes thrown by Annie Yanng are more pouting, double standard meaning depending on the audience as communicators interpret the core message in the context and content of the message. It can be positive and negative depending on which side of the audience understands it so that it provokes laughter. 
Co-Authors Agus Hitopa Sukma Alamsyah Alfan Bachtiar Alfan Bachtiar Astanto, Agung Pramudi Barizki, Rezzi Nanda Desilawati, Nur Fikri Suandi Hiswanti Hiswanti Iswahyu Prana wukir Iswahyu Prana wukir Iswahyu Pranawukir Kamarul Zaman Rambe Made Wilantara Mayang Riyantie Prisila Damayanty Rezzi Nanda Nanda Barizki Sukma, Agus Hitopa