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MANAJEMEN KOMUNIKASI POLITIK PARTAI GOLKAR PADA PANGGUNG AGREGASI KEBIJAKAN OMNIBUS LAW Alamsyah Alamsyah; Misnan Misnan
KOMUNIKATA57 Vol 2 No 2 (2021): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Tujuan penelitian adalah ingin mengetahui manajemen komunikasi politik Partai Golkar pada panggung agregasi kepentingan partai-partai politik pendukung pemerintahan dalam menyukseskan kebijakan omnibus law. Metode penelitian yang digunakan adalah deskriptif kualitatif melalui tradisi fenomenologi. Strategi komunikasi politik Partai Golkar diimplementasikan dalam 3 panggung, yakni panggung belakang, panggung tengah dan panggung depan (model dramaturgis Goffman). Pada panggung belakang, komunikasi politik dilakukan saat momentum konsolidasi partai, sehingga dukungan seluruh kader dapat dipersatukan. Pada panggung tengah, komunikator Partai Golkar mampu meyakinkan seluruh partai koalisi pendukung pemerintah, bahwa omnibus law merupakan solusi utama mengatasi masalah lambannya pertumbuhan ekonomi dan peluang kerja, sehingga harus diputuskan secepatnya. Adapun di panggung depan, komunikator politik Partai Golkar banyak melakukan dialog dengan berbagai lapisan publik, melalui berbagai saluran komunikasi massa.

Menginspirasi Peluang Usaha Melalui Komunikasi Lintas Budaya Misnan Misnan; Agus Hitopa Sukma; Obing Zaid Sobir; Hiswanti Hiswanti; Mayang Riyanti; Iswahyu Pranawukir; Alamsyah Alamsyah
Jurnal Pengabdian Teratai Vol 1 No 1 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.79 KB)

The Inter-cultural communication is expected to inspire business opportunities and cross cultural communication. The main objection is the mind set changing of students at SDN Lenteng Agung 11 and IBI Kosgoro 1957 students for their professional career in the future. The other aim is to broaden local horizons into global ones. The inter-cultural communication has strategic potential to inspire Indonesian students to see wider business opportunities with more innovative and creatively. It is expected to lead the entrepreneurship enhancement. The method is counseling with the participatory observation combining. The result showed that the student’s entrepreneurship insight appearanced based on the various professions of Korean guests. The developed, high-income country, Korea rely its economic on private sector. Intercultural communication is expected to inspire Indonesian students to build businesses based on creative ideas based on Korea culture. Through this activity, there is mind set changing and increase business self-confidence among Indonesian students.

KOMUNIKASI SIMPATIK MELALUI AKSI ALTRUISTIK Alamsyah Alamsyah; Hiswanti Hiswanti; Maria Jashinta Elisabet Hamboer; Rizky Septiandi; Alif Ahmad A
Jurnal Pengabdian Teratai Vol 2 No 1 (2021): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Tujuan utama PKM adalah Aksi nyata yang dipilih untuk Meringankan beban kebutuhan bahan pokok masyarakat, Sambil menunggu kebijakan pemerintah akan bergerak ekonomi sementara covid-19 belum dapat di prediksi kapan akan berakhir covid-19 sehingga roda perekonomian Masyarakat yang terdampak pandemi benar dirasakan. Topik Kegiatan “Komunikasi simpatik melalui aksi altruistik (Sumbangan Bahan Makanan kepada Warga terdampak Covid-19 daerah Lenteng Agung Jakarta selatan”. Gerakan yang langsung bersentuhan dengan masyarakat akan memberikan Inspirasi bagi yang lain di era new normal. Sementara mahasiswa yang ikut tentu saja akan jadi contoh atau teladan badi mahasiswa lain. Dengan adanya kegiatan PKM ini, Mahasiswa semakin menyadari Peran kehidupan sosial, Mahasiswa justru akan berperan lebih luas di tengah masyarakat. Bagaimanapun kemajuan peradaban, maka titik balik manusia akan tertuju kepada Kepekaan sosial, kebutuhan terhadap trust yang menjadi modal dalam berusaha. secara tidak langsung akan memosisikan mahasiswa sebagai pemegang trust sosial yang cukup tinggi. Hal ini sangat strategis untuk memulai rintisan Peran terhadap Publik. Hasil kegiatan pengabdian PKM ini Mengimplementasikan Tri Dharma Kosgoro, yang isinya Pengabdian, Kerakyatan dan Solidaritas, yang berarti mengabdi pada kepentingan negara dan bangsa serta segala dinamikanya, diikuti dengan keutamaan upaya demi terciptanya kesejahteraan rakyat secara umum, serta solidaritas yang berarti tetap solid dalam suka dan duka; jika ada sesama yang “kurang” maka sudah sewajarnya ada tindakan dari yang “berkelebihan”

PEMBERIAN PENYULUHAN DIGITAL ACCOUNTING SECARA DARING DAN PEMBERIAN BANTUAN KEPADA MASYARAKAT BEKASI YANG TERKENA DAMPAK COVID-19 BERSAMA ASOSIASI DOSEN MUDA INDONESIA (ADMI) Alamsyah; Diah Nurdiana; Rahmat Jaya; Tommy Kuncara
Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 2 (2022): : Agustus: Jurnal Abdi Masyarakat Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Aktivitas ini dimulai dengan dialog dengan pimpinan ADMI, Tujuan dari dialog ini merupakan buat mengakulasi data berhubungan dengan ada serta terdapatnya pelatihan Digital Accounting bagi anggota organisasi di tempat ini. Dimana dalam Abdimas ini memberikan sumbangan kepada masyarakat Bekasi. Karakteristik dan tingkat pengetahuan peserta yang dalam hal ini adalah anggota ADMI dalam pelatihan Digital Accounting, metode dan media dan materi pelatihan yang tersedia dan digunakan di ADMI, serta materi bahan ajar dan media yang dibutuhkan oleh para anggota ADMI. Diskusi ini juga dilakukan sebagai media untuk menyamakan persepsi dalam menentukan metode sebagai penguat landasan pelatihan Digital Accounting yang komunikatif dan menambahkan penjelasan mengenai kas. Hasil yang kita harapkan merupakan supaya bisa menolong dampingi sesama orang serta dapat memudahkan bobot kehidupan untuk warga dalam keinginan statistik yang dipakai buat profesi ataupun kehidupan tiap hari.

Komunikasi Pemasaran Dengan Strategi Promosi Bioskop CGV Central Park Untuk Menarik Minat Penonton Iswahyu Pranawukir; Misnan Misnan; Alamsyah Alamsyah
Cakrawala - Jurnal Humaniora Vol 22, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i2.14027

The activities of marketing communication through promotional strategies are a significant efforts for CGV Central Park Cinemas in order to increase the interests of their customers.The purpose of this study is to determine the marketing communication strategy of CGV Central Park by looking at their mixtures of promotional efforts as well as all the challenges within their promotional activities. Furthermore, the research is also intended to search for the most prominent form of the CGV Cinema Central Park promotion efforts.The research applies descriptive qualitative methods. Data collection is carried out through observations, interviews, literature reviews as well as documentation. The key informants are determined by using the purposive sampling. analysis of data is carried out through data reduction, data presentation and conclusion.This research shows that the CGV Cinema Central Park has been actively promoted itself digitally through social media platforms of Gopay and Linkaja. This approach is used as a co-branding strategy so that the hard selling approach can still be used to boost the ticket sales in terms of price (discounts, presale, cashback through sales promotion program, personal sales and those direct marketing (direct marketing).Compared to advertising promotions, it seems that they are quite responsive in order to implement thr soft selling through sharing advertisements to the mall tenants, advertisement that placed in eye-catching spots, Central Park mall customers, as well as at interactive media and marketing Public relations. In addition, they are also actively promoting themselves to companies by offering mixture of programs such as Culturflex (Nobar, gathering, dance cover, shooting, shooting venue). It seems that there are still some obstacles for using CGV Central Park social media due to the limitation applied in sharing the content on IG (Instagram). This is indeed a part of policy coming from the central CGV. Clearly, this particular aspect is an inhibiting factor that limit them to work more creative and innovate in order to attract more interests among their customers .

Iklan One Piece We Are One Episode 2 Dalam Kerangka Analisis Semiotik Roland Barthes Iswahyu Pranawukir; Yazid Akromudin; Mayang Riyantie; Maria Jashinta Elisabet Hamboer; Alamsyah Alamsyah
Cakrawala - Jurnal Humaniora Vol 23, No 1 (2023): Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i1.15809

In this research, the writer chose the object of an advertisement for a phenomenal comic series, namely One Piece. The results of the study show that from the denotative side tells about the life of urban residents in the city center, from the connotative side it equality and from the mythical side it conveys the influence of the One Piece story on women's enthusiasm in realizing dreams. The results of the study also found 5 Roland Barthes narrative codes, including: hermeneutic code used in the dialogue about people who’ve never read One Piece mean they haven’t truly live. Proairetic code is used influence reading One Piece. Semantic code is in the description of the main character's work. Symbolic code can be seen in the antithesis of the main character's character, namely the nature of his partner. The cultural code is found in the depiction of the main character and his partner who live together even though they are not married.

The Effect of Digital Marketing, Product Innovation and Social Capital in Increasing Marketing Performance of MSME Iswahyu Pranawukir; Maria Jashinta Elisabet Hamboer; Alamsyah Alamsyah
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

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This study aims to analyze the influence of Digital Marketing, Product Innovation and Social Capital, on the Success of Improving Marketing Performance (Studies on SMEs in South Sumatra). The sampling technique used is non-probability sampling with quota sampling. In this study, a sample of 100 respondents was obtained with the criteria of beneficiaries of UMKM in South Sumatra. The data collection technique uses a questionnaire with a measuring instrument in the form of a Likert scale. The variables contained in this study are the dependent and independent variables. The data used is primary data with quantitative research methods. The data analysis used was multiple linear regression analysis with the help of SPSS. This study shows the results that the significance value of the social capital variable on marketing performance is 0.653 > 0.05 and the value of ???? ℎ ???????????????????? < ???????????????????????? is 0.451 < 1.985. Based on these results, H0 is accepted and H1 is rejected, which means that social capital has no effect on the marketing performance of MSMEs in South Sumatra. The results of the significance of the Digital Marketing variable on marketing performance are 0.101 > 0.05 and the value of ???? ℎ ???????????????????? < ???????????????????????? is 1.654 < 1.985. Based on these results, H0 is accepted and H2 is rejected, which means that Digital Marketing has no effect on the Marketing Performance of MSMEs in South Sumatra. Based on these results, H0 is rejected and H3 is accepted, which means that product innovation has a significant effect on the marketing performance of MSMEs in South Sumatra so that the higher the product innovation that is owned, the higher the resulting marketing performance.

The Effect of Human Resources Development on Employee Performance at Government Office in South Sumatra Alamsyah Alamsyah; Maria Jashinta Elisabet Hamboer; Iswahyu Pranawukir
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

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This study aims to determine the effect of Human Resource Development on Employee Performance in South Sumatra city government offices. The type of research used in this research is explanatory research, to analyze the influence between the variables Human Resource Development (X) with employee performance variable (Y), using a quantitative approach. Data collection techniques using questionnaires and documentation with a simple linear regression analysis method. The results of this study indicate that there is a positive and significant influence between the Human Resource Development variable on Employee Performance at the city government offices of South Sumatra, based on the results of the t test obtained tcount 2.377 > ttable 1.992, Sig test. 0.020 <probability of 0.05, and the results of the coefficient of determination (R Square) indicate that the total influence of the Human Resource Development variable on Employee Performance is 6.3%. This positive influence means that the increase in the Human Resource Development of an employee will affect the increase in the Employee's Performance.

The Influence of Leadership Style, Organizational Culture, Work Discipline on Employee Performance in Government Offices Maria Jashinta Elisabet Hamboer; Alamsyah Alamsyah; Iswahyu Pranawukir
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

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This study seeks to investigate the impact of leadership approach, corporate culture, and work ethics both individually and collectively on employee effectiveness. The data utilized in this study consist of primary and secondary data gathered from both fieldwork and library sources. The sample size for this study comprises 70 employees. This research is of a quantitative nature. The statistical analysis employed is multiple linear regression using SPSS 25. The findings of this study demonstrate that leadership approach, corporate culture, and work ethics have a significant effect on performance, both individually and collectively.

Positioning Airlangga Hartarto dalam Gaya Komunikasi Politik Silent Authority Iswahyu Pranawukir; Alfan Bachtiar; Agus Hitopa Sukma; Alamsyah Alamsyah; Misnan Misnan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3390

Silent authority is a communication style that shows a calm, polite, solution and inclusive attitude, which has been demonstrated by Airlangga Hartarto, General Chair of the Golkar Party and Coordinating Minister for Economic Affairs, a potential figure to run as a presidential/vice presidential candidate in the 2024 presidential election. This research aims to to analyze the silent authority's political communication style as a differentiation for Airlangga Hartarto ahead of the 2024 presidential election. The method used is a case study with a qualitative approach, using secondary data in the form of news, articles, interviews and public opinion surveys related to the research topic. The research results show that Airlangga Hartarto's silent authority political communication style has several characteristics, namely: (1) avoiding conflict and political polarization; (2) building open and equal communication with parties and community groups; (3) displaying performance and achievements as a form of responsibility and commitment; (4) offering concrete and realistic solutions to overcome the nation's problems; and (5) prioritizing national interests above party or personal interests. The impacts of this silent authority political communication style include: (1) increasing a positive image and public trust; (2) expanding networks and political support base; (3) strengthening his bargaining position and credibility as party leader; and (4) demonstrate capability and readiness as a future leader.

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