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All Journal Journal The Winners Binus Business Review International Journal of New Media Technology SEEIJ (Social Economics and Ecology International Journal)
Hartiwi Prabowo
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences Other

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Penerapan Economic Value Added untuk Memaksimalkan Nilai Perusahaan: Studi Kasus PT XYZ Hartiwi Prabowo
The Winners Vol. 5 No. 1 (2004): The Winners Vol. 5 No. 1 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i1.3822

Abstract

EVA is an indicator about the value creation from an investation. Positive EVA indicate that a company is sucess in creating added value for share holders. That sincronize with the purpose to maximize the company value. Applying EVA concepts on company will encourage the management to find out the true cost of capital of the company so the level of clean return from capital will be shown clearly.
Peran Motivasi Kerja dalam Memoderasi Pengaruh Kepuasan Kerja Karyawan dan Komitmen Organisasi terhadap Kinerja Karyawan PT. PLN (Persero) Hartiwi Prabowo; Vana Lestari
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1124

Abstract

Employee performance is a major factor determining organizational success. Various complaints that arise related to power outages and high electricity tariff increase people demand as consumers on excellent service. Total consumers of PLN Disjaya reach 3,759,546 subscribers (March 2011), it is one unit that has the largest number of subscribers compared to other PLN units, and also provides the largest contribution to revenue. On a survey of Integrity, PLN Disjaya service from 2006 to 2010 showed that over the last five years, PLN Disjaya integrity is below target. The purpose of this study is to analyze the role of motivation in moderating influence between job satisfaction and organizational commitment partially and simultaneously on employee performance. Data collection techniques used questionnaires to 160 employees as respondents; data analysis techniques used Regresion Moderated Analysis (MRA). The results showed the role of motivation can moderate the job satisfaction on employee performance, but by individual motivation cannot moderate the commitment to employee performance.
Analisis Portofolio Saham dengan Metode Capm dan Markowitz Hartiwi Prabowo
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1126

Abstract

 LQ45 index is a row of 45 stocks with the largest commercial transactions in BEI. These stocks are also commonly referred to as blue-chip stocks. Stocks at LQ 45 index must meet the criteria and pass a predetermined key. The LQ 45 stocks are continuously being monitored and will be a reviewed for every 6 months (early February and August). Capital Asset Pricing Model (CAPM) is used to estimate the return of a securities, while minimizing the risk to the desired level of returns in stock investing can be done by way of diversification or invest the funds into more than one type of securities (forming portfolios). The purpose of this study was to determine the expected return, and choosing the best stocks to obtain the optimal portfolio composition and profitable to invest. This study uses secondary data, ie data LQ 45, stock prices, the level of available SBI Stock Exchange, BI, and websites. To analyze the data, the writer used method of CAPM and Markowitz Portfolio. The results showed the election of 5 stocks of the most profitable for investors, namely stock UNTR, SMCB, ASII, INDF and BBRI. For companies that issue stocks should interact more with the society and the capital markets to attract more investors.
Pengaruh Word of Mouth Marketing dan Pameran terhadap Keputusan Orang Tua Memilih Sekolah Hartiwi Prabowo; Lily Lily
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1137

Abstract

In decision-making of choosing schools, people recommendation is effected. WOM factor and exhibition twice in a year for ISMILE school is a considered efficient and effective promotional media. The research method is to identify the effect of word of mouth and exhibition towards perception of value proposition and effects of decision-making. Analysis method in this research is validity, reliability, normality test, simple correlation and path analysis. Data gathering technique is questionnaire. The repondents in the research are 100 people, including parents from students in ISMILE school. The expected result from this research is a relationship among variables, significant effects from word of mouth and exhibition at the same time of perception towards value position and significant effects from perception of value proposition towards decision- making. From this research, ISMILE school should hold exhibition and focus to things that will lead to positive word of mouth so it could gain more parents register their children in ISMILE school. 
Analisis Kepercayaan dalam C2C E-Commerce terhadap Keputusan Pembelian dan Dampaknya terhadap Repurchase pada Kaskus Hartiwi Prabowo; Darman Darman; Enny Noegraheni
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1218

Abstract

The development of C2C e-commerce business in Indonesia has grown quite rapidly. This phenomenon is motivated by such a rapid development of the Internet. In the Internet-based commerce transaction, the trust factor (trust) becomes so important because consumers tend to be more concerned if e-commerce merchants do not comply with the obligations of business transactions compared to conventional transaction. This study aims to determine the effect of trust on purchasing decisions and their impact on repeat purchases by customers in the buying and selling forum Kaskus site. The number of respondents are 200 people who have experienced in buying and selling on Kaskus site and this research model is tested using path analysis.The study states that the customers’ trust variable has positive and significant impact on purchasing decisions, the variable purchase decisions has positive and significant effect on repeat purchase and customer trust has positive and significant impact on repeat purchase, but the magnitude of the effect becomes larger after the purchase decision (indirect effect ).
Evaluasi Tingkat Kesehatan Keuangan Bank Studi Kasus pada BPRS XYZ Hartiwi Prabowo; Mohamad Azhar
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1323

Abstract

The impact of the financial crisis started from the US hits other countries, and expands into a global economic crisis that has been felt since the second semester of 2008. In the midst of the development which has deterioted and the declining of the public trust in national banking system, banks with Shariah principles become an alternative to the public in obtaining banking services. The research objective is to determine the level of health, funding development, and financing development of BPRS XYZ, before and after the economic crisis in Indonesia. The data collecting technique is secondary data (2006-2009 performance report). Analytical technique used to assess the health of a bank is CAMEL analysis focusing on Capital, Assets, Management, Earning, and Liquidity. From the analysis, it is concluded that BPRS XYZ has improved in health, though in a small percentage. Nevertheless, after the crisis in 2008-2009, it decreased in the ratio of health and increased slightly at the end of 2009. In terms of funding before and after the crisis, BPRS XYZ increased in funds because of the public trust in the transition from conventional banks to Shariah banks. From the financing side, BPRS XYZ developed a very significant financial from 2006 to 2009. Yet, it had not able to meet all the financial requests, due to limited funding.
Pengaruh Communal Activation untuk Membentuk Brand Loyalty Produk Minuman Hartiwi Prabowo; Brian Garda Muchardie; Dedy Handrimurtjahjo
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1341

Abstract

Established in 1974, PT Sinar Sosro is the first ready-to-drink tea beverage in bottles in Indonesia and in the world. Teh Botol Sosro market position is the leader in ready to drink tea industry. One of the leading products of PT Sinar Sosro is Teh Botol Sosro glass bottle often called RGB (returnable Glass Bottle). To meet the lovers’ needs anywhere they are, the latest innovation from Teh Botol Sosro products is Teh Botol Sosro Less Sugar which was launched on August 20, 2008. As the time passes by, the market condition encourages a change in marketing plan that leads to a decentralized system (horizontal) in which the customer demands the same service from the same brand from any location they are. This era is called the New Wave Marketing (2008), which is still running today. The purpose of this research is to analyze the influence of communal activation of the buying decisions to increase brand loyalty in Teh Botol Sosro Less Sugar product. Data collecting technique is the questionnaire to members of the online community Botol Sosro Less Sugar and interviews, while the data analysis technique using path analysis. Path Analysis Results show there was an impact dan significant between Communal Activation and Buying Decisions, and there was also a positive correlation and significant between Buying Decisions and Brand Loyalty.
Kelayakan Investasi Perluasan Pabrik Penggilingan Plastik PD XYZ Hartiwi Prabowo
Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1363

Abstract

PD. PENGGILINGAN PLASTIK XYZ is a company engaged in the manufacturing industry. Recently, demands for products are increasing and the company finds it difficult to meet the demands. Therefore, the company wants to expand the factory to increase output of the products. The purpose of this study is to determine whether the expansion of businesses that want to run is well-worth in terms of financial and nonfinancial aspects. The research method used is descriptive qualitative and quantitative methods. Qualitative descriptive analysis method is used to analyze the legal, technical/operations, markets and marketing, management/organizational, economic, social and environmental impacts. Quantitative descriptive analysis method is used to analyze the financial aspects, the market and marketing. The results of the feasibility study of the factory expansion from the financial aspect refer to an optimistic scenario assumptions and moderate, and worthy to do. Similarly, the non-financial aspects, all aspects point out that the expansion of the factory is feasible to do. By this, the company is expected to maintain a stable supply of raw materials, because, if the supply of raw materials is interrupeted, the operation cannot run.
Pengaruh e-CRM dan Service Quality terhadap Customer Satisfaction dan Dampaknya terhadap Customer Loyalty pada PT XL Marshellina Marshellina; Hartiwi Prabowo
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1376

Abstract

This study aims to look at the influence and how much the influence of e-CRM (X1) and Quality of Service (X2) for Customer Satisfaction (Y) that impact on Customer Loyalty (Z) at PT XL. Data collection techniques were with questionnaires, the number of population in this study was approximately three millionrespondents, ie customers who use the product XL in West Jakarta, because the area most widely uses XL provider. Total sample was 100 respondents and the technique used was simple random sampling. The method used in this study was Pearson correlation and path analysis. Based on the results of data analysis, structural equation is Y = 0.310 + 0.330 X1 + X2 0.874 and Z = 0.005 X1 + X2 + 0.449 -0.070 + 0.903 Y, which Electronic Customer Relationship Management and the quality of service have yet to be effective in providing a positive influence for customer loyalty directly, but it must go through prior customer satisfaction as an intervening variable. Therefore, more companies should make improvements to the new way of communicating with customers via electronic media because it gives quite effective results for customer satisfaction in PT XL. Inaddition, PT XL should provide training and better development for the employees working in the company to improve the quality of service that can create customer loyalty.
Analisis Pengukuran Kinerja Menggunakan Metode Balanced Scorecard pada PT.Bahtera Utama Erwin Erwin; Hartiwi Prabowo
Binus Business Review Vol. 6 No. 1 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i1.1438

Abstract

This research was conducted in PT.Bahtera Utama by measuring performance using the Balanced Scorecard as measured through four perspectives, that is financial perspective, the customer perspective, internal business process perspective, and learning and growth perspective. The purpose of this study was to measure the performance with balanced scorecard, analyze and recommend the results to the company. The research method used is a case study and survei methods with descriptive research. The results of this study indicate that the performance of the financial perspective quite good includes the profits, revenue, productivity, and the short term liabilities have not been able to be achieved as expectations. For Customer perspective, the performance of the companies is very good where customer satisfaction and loyalty must be maintained, for the continuation of the order. For Internal Business Process perspective, the company's performance in terms of both innovation and quality of products are very good, but in the time of processing product distribution is average and company has been able to fix it with the strategic objectives effectively and efficiently. For learning and growth perspective, the performance is good at all points but in the employee productivity and commitment, the targets have not been able to be achieved and the application of the information technology is very good. Overall assessment of performance on the PT.Bahtera Utama is good with the score of 4.29.
Co-Authors Brian Garda Muchardie Darman Darman Dedy Handrimurtjahjo Enny Noegraheni Erwin Erwin Ikhsan, Ridho Bramulya Lily Lily Marshellina Marshellina Mohamad Azhar Rini Kurnia Sari Stephanie Bangapadang Vana Lestari Yuniarty Yuniarty