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All Journal Journal The Winners Emerging Markets : Business and Management Studies Journal AICS
Yosman Bustaman
Swiss German University
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : AICS

 1 
The Effect of Working Capital Financing to the Corporate Performance and the Impact of Financial Constraints in Indonesia Manufacturing Industry Hansel Winardi; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

The aim of this research is to gain empirical evidence about the effect of Working Capital Financing to the Corporate Performance of the firms in Jakarta Composite Index (JCI) during the years 2010 – 2018 directly and under the impact of the moderator variable. The moderator variable used Financial Constraints. The Corporate Performance as the dependent variable was calculated by using Return on Assets (ROA) and Tobin’s Q (Q), the Working Capital Financing was calculated by using certain WCF formula, while the Financial Constraints was calculated by using dummy variable that involve some criterias which comprise Firm Size, Cash Flow, and Interest Coverage Ratio. The object of the study is the firms available in JCI in 9 consecutive years and then according to certain aspects. The number of samples should have reliable and qualified financial reports from year 2010 to 2018. Eventually, according to the data analysis and hypothesis testing, this research represented the following results : Working Capital Financing has no significant effect to the Corporate Performance, Working Capital Financing has no significant effect to the Corporate Performance under the Impact of Financial Constraints, Firm Size, Firm Leverage and Firm Growth has significant effect to the Corporate Performance, then Current Ratio has no significant effect to the Corporate Performance.
Analysis of Factors Affecting the Green Purchase Intention of Electric Motorcycle: Case Study of Selis Devin Pathavi; Mochammad Riyadh Rizky Adam; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Although Selis brand under PT.JUARA BIKE has been the pioneer of electric bicycle in Indonesia since 2011, the brand still has lack of demand on the electric motorcycle. The objective of this research is to analyze the factors affecting the green purchase intention of electric motorcycle. Some logical frameworks of this research are Subjective Norms, Aesthetic Value, Green Value, Perceived Price, and Perceived Quality. By using an online survey, a total of 300 respondents from people live in Jabodetabek region were collected. The findings showed that subjective norms, aesthetic value, green value, Perceived Price, and perceived quality influenced green purchase intention positively. The findings also revealed that green value, perceived quality and aesthetic value made the largest contribution in influencing green purchase intention among consumers. On the other hand, Perceived Price and subjective norms had a lesser significant impact on consumer intention to purchase green products.
The Impact of Innovation Capability on Product Innovation Performance (Case Study of Manufacturing Industry in Indonesia) Agatha Hintama; Mira Maulida; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Manufacturing industry contributes the highest to Indonesian’s GDP, but it continues to slide from 2015-2018 due to low number of new products and low diversification products. Thus, this study focuses on the capability in enhancing product innovation performance. Capabilities relate to RBV (resource-based view) of a firm. It explains how firms renew their competencies in order to adapt to the changing environment. In analysing the relation between innovation capability and product innovation performance, this study also considers the role of R&D performance. Many studies mentioned that innovation capability impacts R&D performance and product innovation performance. But there is still limited study that explores innovation capability as a moderating role towards R&D performance and product innovation performance. This study uses Structural Equation Method (SEM) which consist of 100 respondents of senior management in the manufacturing industry in Indonesia. Our study shows that innovation capability enhances product innovation performance better through R&D performance; rather than direct relation. But innovation capability has no moderating role towards the relation of R&D performance and product innovation performance.
Strategic Marketing for Indonesia Local Game Company To Increase Product Attractiveness Prayogo Dwiharyono; Nila Hidayat; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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The current games industry growth in Indonesia is quite good and is growing rapidly to date. The value of the game industry in Indonesia already reached 800 million USD or around Rp.11 Trillion based on the survey in 2017. However, even though the growth of the games industry is high, most of the market is still untapped by local game companies. Because of that, the local game companies in Indonesia need to develop a strategy to get more market share in the local game market. This research aims to measure the influence of the 4P marketing mix in the Indonesia games market, and formulate a suitable strategy to increase the product attractiveness based on the Indonesia game market characteristic. The variable for this research is the 4P marketing mix combined into a marketing strategy and product attractiveness. The research is done through qualitative interview method, and quantitative method through survey to 75 respondents with SPSS as the data analysis tool for the results. The study finds that the marketing strategy has low influence on the product attractiveness variable, also, between the 4P marketing mix, the promotion has the highest relation to the product attractiveness compared to price, place/position, or product.
Co-Authors Agatha Hintama Agustinus Winoto Devin Pathavi Hansel Winardi Mahmudi Mira Maulida Mochammad Riyadh Rizky Adam Nila Hidayat Prayogo Dwiharyono Ratih Dyah Kusumastuti