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All Journal Kajian Linguistik dan Sastra Jurnal Ide Bahasa
Shifa Nur Zakiyah
Universitas Padjadjaran
Arts Humanities Education Languange, Linguistic, Communication & Media Other

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REPRESENTASI WANITA DALAM POSTER IKLAN PENGHARUM PAKAIAN “DOWNY”: KAJIAN SEMIOTIKA PEIRCE Shifa Nur Zakiyah; Dian Indira; Riza Lupi Ardiati; Ypsi Soeria Soemantri
Kajian Linguistik dan Sastra Vol 6, No 2 (2021)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1401.649 KB) | DOI: 10.23917/kls.v6i2.15055

Abstract

This research is motivated by the researcher's interest in the "Downy" clothing fragrance advertisement poster which has a variety of different themes so that they want to find out more about the meaning of the depiction on the advertisement poster. The purpose of this study is to describe the representation of women on the "Downy" branded clothing fragrance advertisement poster. This study uses a descriptive qualitative method. The data collection method used in this research is the referential method. The technique used to analyze the data is the matching technique with the informal presentation method. The data is taken from the advertisement poster for the clothing fragrance "Downy" with the theme of women with a different appearance taken from the Facebook "Downy Indonesia". The theory used in this study is the semiotic theory of Charles Sander Peirce to examine icons, indexes,  and symbols or commonly known as trichotomy theory. The results of the analysis show that the advertising poster for "Downy" clothing fragrances represents women as innocent, beautiful and feminine. Women also appear elegant, luxurious and confident with expensive fragrances. In addition, a woman when she becomes a mother will protect her family from everything, including everything that will be used by the family. Through the representation of women on each advertising poster, the product has succeeded in introducing and influencing consumers, especially women, to use “Downy” clothing fragrance.Keywords: semiotics, Peirce, Downy advertising, representation, women.
KORESPONDENSI FONEMIS BAHASA SUNDA DAN BAHASA JAWA Shifa Nur Zakiyah; Susi Machdalena; Tb. Ace Fachrullah
IdeBahasa Vol 2 No 2 (2020): JURNAL IDEBAHASA VOL.2 NO. 2 DESEMBER 2020
Publisher : Asosiasi dosen IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/idebahasa.v2i2.44

Abstract

This article discussed the phonemic correspondence in Sundanese and Javanese using a historical comparative linguistic approach. The problem to be examined in this study is the form of phonemic correspondence in Sundanese and Javanese. The purpose of this study was to determine the phonemic correspondence sets in the comparison between Sundanese and Javanese. The method used in this research to analyze the data is the phonemic correspondence method. The correspondence method is used to find the relationship between languages ​​in the field of language sounds (phonology). Phonemic correspondence is used to determine regular phonemic changes in the languages ​​being compared. Data collection used interview techniques, note techniques and recording techniques. After the data is collected, then the data is classified according to the problem being studied and grouped into more specifics. After that, conclusions will be made based on the results of the data analysis. The data source obtained comes from 200 swadesh vocabularies in Sundanese and Javanese. From 200 swadesh vocabulary data found 49 data included in phonemic correspondence which is divided into 12 correspondence sets. The results of this study include the formation of correspondences in Sundanese and Javanese, namely, (ɛ ~ i) and (i ~ ɛ), (a ~ ɔ) and (ɔ ~ a), (d ~ D), (t ~ T) , (ɤ ~ ə), (b ~ w), (ɔ ~ u) and (ɔ ~ U), (i ~ I), (ø ~ h) and (h ~ ø), (ø ~ m), and (a ~ ə).
Co-Authors Dian Indira Riza Lupi Ardiati Susi Machdalena Tb. Ace Fachrullah Ypsi Soeria Soemantri