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Journal : Widya Warta

PENGARUH LATAR BELAKANG SOSIAL EKONOMI DAN SUASANA KERJA TERHADAP KOMITMEN KARYAWAN SERTA DAMPAKNYA PADA KUALITAS LAYANAN Kurniawati, Dyah
Widya Warta No. 02 Tahun XXXVIII/ Juli 2014
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

The purpose of this study was to determine whether or not the socio-economic background and work atmosphere influence the quality of service with employees’ commitment as mediating variable. The population was non-educational employees who serve students. The sample was obtained using saturated sampling technique with path analysis method. The results showed that the socio-economic background and work atmosphere had direct influence toward employees’ commitment and indirect influence toward the quality of service throughemployees’ commitment. Thus, the agent should consider the socio-economic background which include education, income, and welfare as well the work environment which include interpersonal communication, employer, job description, and clear job authority, as it affects employees’ commitment and, in turn, affects the quality of service to students.
PENGARUH KEPUASAN TERHADAP LOYALITAS DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI (STUDI EMPIRIS PENGGUNA BLACKBERRY DI UNIKA WIDYA MANDALA MADIUN) Kurniawati, Dyah
Widya Warta No. 02 Tahun XL/Juli 2016
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

The aim of this research was to analyze the impact of satisfaction on loyalty to the brand trust as a mediating variable. The population in this study is the Blackberry users in Unika Widya Mandala Madiun, using purposive sampling. The analysis technique using path analysis. The result of this research shows that  satisfaction variables directly influence the trust and loyalty. Variable trust direct effect on loyalty. Variable satisfaction indirect effect on loyalty through brand trust.
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS SISWA (STUDI EMPIRIS PADA SISWA SMK GAMALIEL 1 MADIUN) Kurniawati, Dyah
Widya Warta No. 02 Tahun XLI/Juli 2017
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

The aim of this research was to analyze the impact of satisfaction, trust and perceived value of the commitment and quality of service. The population in students SMK Gamaliel 1 Madiun using stratified sampling. The results showed satisfaction and trust variables significant positive effect on the commitment being perceived value does not affect the commitment. Variable trust and commitment and significant positive effect on loyalty, while the variable quality of service, satisfaction and perceived value has no effect on loyalty.
PEMANFAATAN FACEBOOK UNTUK PEMASARAN PRODUK USAHA JAHIT RUMAHAN KOTA MADIUN BERBASIS MODEL AIDA Liris Windyaningrum, Theresia; Ariyani, Vivi; Kurniawati, Dyah
Widya Warta No. 02 Tahun XLIII/Juli 2019
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

Nowdays, product marketing can be carried out not only with offline which is conventional but also with online using social media for wider marketing coverage. This study aimed to determine the benefits of social media, especially facebook, in the RyzhaModestahome sewing business in raising customer orders and family revenue as well. By using the AIDA model, it was found that in the home sewing business there was any increase in product sales, which was marked by the increasing number of consumer orders.
PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER RETENTION DAN CUSTOMER LOYALTY (Studi Empiris pada Nasabah Bank Central Asia Cabang Madiun) Kurniawati, Dyah
Widya Warta No. 02 Tahun XLIII/Juli 2019
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

The purpose of this study was to analyze (1) the direct effect of relationship marketing on customer retention and customer loyalty, (2) the effect of customer retention on customer loyalty, (3) the indirect effect of variable relationship marketing on customer loyalty through customer retention. The samples in this study were BCA customers at Madiun Branch with accidental sampling techniques. The results of the study found that relationship marketing directly affected customer retention and customer loyalty in a positive direction. Customer retention had an immediate effect on customer loyalty, and relationship marketing had an indirect effect on customer loyalty through customer retention.
PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING Ariyani, Vivi; Kurniawati, Dyah; Sukoco, Y. Djoko
Widya Warta Vol 2 (2020): No. 02 Tahun XLIV/Juli 2020
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

This study aimed to analyze the effect of profitability on firm value with capital structure as an intervening variable. It used a purposive sampling technique, and the object in this study was the financial company in the period of 2015-2016, with the type of panel data of 170. The results of this study were profitability had a positive effect on capital structure and firm value directly. In contrast, the capital structure as an intervening variable of the effect of profitability on firm value was not proven.