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All Journal Widya Warta JRMA (Jurnal Riset Manajemen dan Akuntansi) Krida Rakyat Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Didaktika: Jurnal Pemikiran Pendidikan Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba
Dyah Kurniawati
Universitas Katolik Widya Mandala Madiun
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Pengaruh Information Quality, Product Variety Dan Delivery Service Terhadap Kepuasan Konsumen Kurniawati, Dyah
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 8 No. 1 (2025): JIMEK VOL 08 NO 01 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v8i1.6283

Abstract

The purpose of this study was to determine the effect of information quality, product variety and delivery service on marketplace user consumer satisfaction Sociolla in Indonesia. This type of research is a quantitative research population of Indonesian people who make transactions on the marketplace Sociolla. This study used purposive sampling with a number of samples 186 respondents.. Data analysis technique using multiple regression to test the hypothesis using the t test. Results research shows that information quality and product variety significant effect in a positive direction on user consumer satisfaction the Sociolla marketplace in Indonesia, while the delivery service has no significant effect but has a positive direction towards consumer satisfaction using the Sociolla marketplace in Indonesia.
PENDAMPINGAN PEMASARAN DAN KEUANGAN SEDERHANA PADA UMKM KELURAHAN PANGONGANGAN KOTA MADIUN Kurniawati, Dyah; Prabawati, Wahyu; Ariyani, Vivi; Sukoco, Djoko; Pitoyo, Didik Joko
ABDI WINA JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025): Abdi Wina Edisi Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58300/abdiwina.v5i1.1090

Abstract

Tujuan dari Pengabdian kepada Masyarakat ini adalah untuk meningkatkan pengetahuan dan kemampuan pada pelaku UMKM Kelurahan Pangongangan Kota Madiun dalam foto produk, cara penyajian produk, desain kemasan, pembukuan sederhana serta pemasaran offline dan online. Mitra yang bekerjasama dengan tim adalah pelaku UMKM pada Kelurahan Pangongangan Kota Madiun. Metode yang digunakan adalah memberikan pelatihan serta pendapingan bagaimana membuat foto produk yang menarik jika akan dipasarkan melalui online. Pelaku UMKM diberi pelatihan terkait penyajian produk, desain kemasan agar memiliki tampilan yang lebih bagus yang dapat menarik konsumen. Selain itu juga dilakukan pelatihan dan pendampingan dalam memasarkan produk baik secara online menggunakan whatsapp business, serta pelatihan pembukuan secara sederhana agar mengetahui perkembangan keuangan usahanya. Metode pelatihan dilaksanakan dengan praktek langsung, dibantu oleh mahasiswa untuk membuat foto, menampilkan foto-foto produk informasi produk, lokasi dan kontak bisnis UMKM pada brosur UMKM. Selian itu, tim juga memberikan pelatihan dan pendampingan terkait dengan penjualan secara online agar pelaku UMKM mampu menjual secara online selain berjualan di lapak yang telah disediakan oleh Pemkot Madiun, sedang pembukuan sederhana bertujuan agar pelaku UMKM mampu mencatat setiap transaksi serta dapat mengevaluasi kemajuan usahanya. Hasil pelatihan berupa brosur masing-masing UMKM dan masing-masing UMKM memiliki whatsapp business yang dapat digunakan untuk berkomunikasi dan menyampaikan informasi kepada konsumen. Selain itu pelaku UMKM dapat mencata transaksi dan membuat laporan keuangan sederhana untuk mengetahui perkembangan usahanya.
The Influence of Scarcity Promotion on Impulse Purchase Behavior:  A Mediation Analysis of Arousal Handayani, Wahyu Prabawati Putri; Kurniawati, Dyah; Pitoyo, Didik Joko
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6375

Abstract

Flash sales present an opportunity for online marketplaces to stimulate impulse purchases. This study aims to examine and analyze the effect of scarcity promotion on impulse purchases, with arousal serving as a mediating variable. This research employs a quantitative approach. The sample consists of individuals who participated in a live streaming flash sale by Toko Emas Semar Nusantara on TikTok Shop on November 11, 2024. Data were collected using a Google Form distributed via messages to respondents who had made purchases during the live streaming flash sale. The data analysis was conducted using Jeffreys's Amazing Statistics Program (JASP). The findings indicate that scarcity promotion has a positive and significant effect on arousal; arousal, in turn, has a positive and significant effect on impulse purchases. Additionally, scarcity promotion has a positive and significant influence on impulse purchases. Furthermore, arousal serves as a partial mediator between scarcity promotion and the tendency to make impulse purchases. The managerial implication of this study suggests that business owners should focus on scarcity-driven flash sales to stimulate consumer arousal, thereby enhancing impulse purchases. This study aims to provide business owners with insights into effective product marketing strategies on TikTok Shop, supporting increased sales. 
Quiz Training Program through iSpring Suite 8.0 to Junior High School Teachers Tuban Wardhono, Agus; Kalista, Anggia; Kurniawati, Dyah; Susilo, Ponco Bagyo
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2019): Februari
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v3i1.2326

Abstract

The purpose of this paper is for teachers to create their own teaching and evaluation materials using iSpring. This ability is very necessary considering that students are now a generation that is already familiar with the internet since they were born. While the teachers are a part of the digital immigrant generation, which was born before the internet developed rapidly. The method used in the form of training and mentoring was carried out by two English Education Lecturers and a Lecturer from the Faculty of Engineering which was attended by 36 junior high school teachers from both the city of Tuban and from other sub-districts around Tuban and held for four meetings. To find out the level of satisfaction of the training, participants were given a quiz and interview. The results of this training showed that most participants felt very enthusiastic, and could make their own material and evaluation in teaching English. After that they also managed to publish it in a format compatible with Android. This is very important because it is a combination of CALL (Computer Assisted Language Learning) and MALL (Mobile Assisted Language Learning), which means that this project uses computer devices and the results can be applied in the form of mobile (HP).
Co-Authors Agus Wardhono Christina I.T. Panggabean Didik Joko Pitoyo Eka Rizky Wahyuni HERY TRI SUTANTO Kalista, Anggia Mira Agustin Harjianto Prabawati, Wahyu Sukoco, Djoko Sukoco, Y. Djoko Susilo, Ponco Bagyo Theresia Liris Windyaningrum Vivi Ariyani Wahyu Prabawati Putri Handayani Yuliasari, Ulfa