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All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Economics Research and Social Sciences
Taufiq Ismail
Faculty Of Economics And Business University Of Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Consumptıon Rıtual In Javanese Weddıng Ceremony: Ethnography Research In Kabupaten Ngawı Fatchur Rohman; Taufiq Ismail
APMBA (Asia Pacific Management and Business Application) Vol 2, No 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1506.925 KB) | DOI: 10.21776/ub.apmba.2013.002.01.2

Abstract

Consumption ritual gains more attention in consumer behavior study since the trend of ethnic market is ascending for its theoretical enrichment in this topic as well as for its business opportunity. Using ethnography approach, this research aims to reveal the consumption ritual in Javanese wedding ceremony in Kabupaten Ngawi. It explores the common season of Javanese wedding ritual, the sequence of the Javanese wedding ritual, what the consumers have in mind, and what the things needed to arrange such Javanese wedding ritual. In conclusion, Javanese people indeed have seasonal marriage time based on their unique calendar system; besides, it also have diverse sequence from one to another region. Yet, the needs to arrange Javanese wedding ritual are almost similar among regions. Furthermore, the consumer’s perspective in Javanese wedding ritual ends on some interpretations about the meaning of this ritual for them. Besides the theoretical enrichment in consumer behavior, this ritual involves huge resources that will be a market opportunity that the business practitioners may take this advantage.  
ALASAN KONSUMEN DALAM MENGKONSUMSI (MEMBELI DAN MEMAKAI) SEPEDA SEBAGAI BARANG MEWAH Wahyu Dede Gustiawan; Taufiq Ismail
Jurnal Ilmiah Mahasiswa FEB Vol 4, No 1: Semester Ganjil 2015/2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.114 KB)

Abstract

The aim of this research is to explore digger concerning to the reason of consumer on consuming bicycle as a luxurious product on members at Komunitas Sepeda Kaskus (KOSKAS) in Malang. This research uses Qualitative approach with phenomenology research design in order to explore concerning to the partisipant is experiances and reasons towards as buying and using bicycle as a luxurious product. The data was taken by interviewing in depth of 6 informers who are members of KOSKAS Malang as partisipants.  The data analysis is using coding technique in order a make easier on the meaning formulation process of the depth interview result. The result of this research show: the reasons in which being a background of consumers to buying and using bicycle as a lururious product, there are (1)  personality (2) the role of reference group (informational, value expressive)  (3) quality product (performances, durability, aesthetics, features, conformance of specification) (4) ideals motivations and Self-expression motivations. Keyword : personality, group reference, quality product, motivation, luxury consumption
The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach Taufiq Ismail; Fatchur Rohman
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 12 No. 2 (2019)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v12i2.14423

Abstract

The 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination. This research conducted at Gili Ketapang Beach located at Probolinggo Regency as this new destination got more attention among tourists in Indonesia. Direct survey and online survey were done to collect the data from the destination spot, which gained 41 useable questionnaires. Due to sample size constraint, this research uses Partial Least Square to analyze the relationship among variables. The finding confirms that only attraction and ancillary that significantly influences visitor satisfaction; while accessibility and amenities do not have a significant role in visitor satisfaction. Next, attitudinal loyalty influenced by attraction, ancillary, and facilities but not availability. Satisfaction indeed affects visitor attitudinal loyalty of Gili Ketapang Beach. Further, the mediation role of satisfaction is well proven to amplify the role of 4A tourism components, except for accessibility.
Green Marketing and Purchase Intention for Fore Coffee Products Ismail, Taufiq; Aldiansyah, Mohammad Wildan
Journal of Economics Research and Social Sciences Vol 8, No 2: August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v8i2.23282

Abstract

Green marketing for coffee products is explored for its role on purchase intention. As concern on environmental matters is raising, green marketing becomes an important part to drive customers purchase intention, more over it is in the trending business in Indonesia like coffee product. This is an explanatory research with quantitative approach that used dichotomous data and logistic regression to measure and analyze Guttman’s scale. The data used in this study are primary data obtained through questionnaires distributed directly to coffee drink consumers in Malang Raya, involving 216 respondents. The results show that green marketing simultaneously affects the purchase intention of Fore coffee drinks by 24.5%. All three variables are significant in encouraging purchase intention including green product, green promotion, and green place. Yet, green price as assumed to be more expensive is required to remain affordable. The implications of these findings are expected to deliver theoretical contribution on green marketing as price remains sensitive for customers; in addition, it also provides practical contribution on how a green company should address this issue.
Perilaku Hijau dalam Wisata Pendakian Gunung: Environmental Background dan Theory of Planned Behavior Taufiq Ismail; Radityo Putro Handrito
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 2 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i2.346

Abstract

Meningkatnya ketertarikan melakukan aktivitas wisata dikawasan lindung dapat memberikan dampak terhadap ekonomi maupun lingkungan. Aktivitas kunjungan seperti pendakian dapat memberikan resiko lingkungan khususnya pada kawasan pegunungan yang masuk kawasan konservasi. Penelitian ini memfokuskan pembahasan mendalam mengenai minat perilaku hijau dikalangan pendakigunung, terutama dalam konteks pegunungan yang masuk kawasan lindung atau konservasi. Perubahan ekosistem lingkungan yang disebabkan oleh perilaku tidak bertanggung jawab, seperti peninggalkan sampah, kerusakan terhadap vegetasi, dan gangguan terhadap fauna lokal, menimbulkan ancaman yang nyata terhadap kelestarian ekologis kawasan tersebut. Oleh karena itu, telaah yang mendalam menngenai minat perilaku hijau menjadi sangat penting dalam upaya menjaga kelestarian alam di kawasan-kawasan lindung tersebut. Penelitian ini akan mengidentifikasi pengaruh latar belakang lingkungan terhadap minat perilaku hijau di kalangan pendaki gunung dengan mengacu kerangka teoretis dari Theory of Planned Behavior (TPB). Penelitian ini bertujuan untuk mengeksplorasi pengaruh latar belakang lingkungan terhadap minat perilaku hijau melalui sikap, norma subjektif, dan kontrol perilaku. Melalui pendekatan ini, diharapkan dapat diperoleh pemahaman yang lebih mendalam dan luas mengenai pengaruh latar belakang lingkungan terhadap minat perilaku hijau, sehingga dapat memberikan manfaat implikatif dalam mendukung keberlanjutan lingkungan di kawasan lindung atau pegunungan. Secara empiris, penelitian ini dapat digunakan sebagai dasar yang kuat dalam pengembangan strategi pengelolaan lingkungan berkelanjutan. Dengan memahami faktor-faktor yang memengaruhi minat perilaku hijau, para pengelola kawasan alam dapat merancang langkah-langkah yang lebih tepat untuk mendorong pendaki gunung dalam bertindak secara bertanggung jawab terhadap lingkungan. Hal ini tidak hanya akan berdampak positif terhadap kelestarian alam di kawasan-kawasan tersebut, tetapi juga akan memperkuat kesadaran dan partisipasi masyarakat dalam menjaga keberlanjutan lingkungan secara luas. Dengan demikian, penelitian ini memiliki implikasi yang signifikan dalam mendukung upaya pelestarian lingkungan dan pariwisata hijau.
Co-Authors Aldiansyah, Mohammad Wildan Fatchur Rochman Fatchur Rohman Radityo Putro Handrito Wahyu Dede Gustiawan