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All Journal Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan Jurnal Manajemen Pemasaran Jurnal Abdi Masyarakat (JAM) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Interdisciplinary Social Studies JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Fatchur Rohman
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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PERAN KEUNGGULAN BERSAING SEBAGAI MEDIASI PENGARUH INOVASI DAN ORIENTASI PASAR TERHADAP KEPUASAN PELANGGAN Junida Putra Ananta Bakti; Fatchur Rohman; Sunaryo Sunaryo
Jurnal Bisnis dan Manajemen Vol 5, No 2 (2018): Jurnal Bisnis dan Manajemen Volume 5 Nomor 2 Tahun 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.698 KB) | DOI: 10.26905/jbm.v5i2.2665

Abstract

Penelitian ini bertujuan untuk mengetahui peran keunggulan bersaing sebagai mediasi pengaruh inovasi produk dan orientasi pasar terhadap kepuasan pelanggan pada PT. Holcim Beton Surabaya. Variabel keunggulan bersaing yang diteliti meliputi kemampuan bersaing, sumber daya manusia, dan relationship marketing. Variabel inovasi sendiri meliputi inovasi produk dan inovasi proses. Variabel orientasi pasar meliputi orientasi pelanggan dan responsiveness. Sedangkan untuk variabel kepuasan pelanggan meliputi kepuasan keseluruhan dan konfirmasi harapan. Penelitian ini menggunakan PLS sebagai metode analisis data. Berdasarkan hasil pengujian, inovasi secara langsung memiliki pengaruh signifikan terhadap kepuasan pelanggan. Orientasi pasar memiliki pengaruh signifikan terhadap kepuasan pelanggan. Inovasi dan orientasi pasar secara tidak langsung berpengaruh signifikan terhadap kepuasan pelanggan melalui keunggulan bersaing. Dengan begitu keunggulan bersaing bisa dijadikan mediasi inovasi dan orientasi pasar untuk mendapatkan kepuasan pelanggan. Dengan begitu, ketika PT. Holcim Beton Surabaya melakukan inovasi serta melakukan orientasi pasar yang secara terus menerus yang mana hal tersebut belum dilakukan oleh perusahaan pesaing, maka keunggulan bersaing bisa didapatkan oleh perusahaan yang pada akhirnya akan mendapatkan kepuasan dari pelanggan. DOI : https://doi.org/10.26905/jbm.v5i2.2665
SOSIALISASI PENANGGULANGAN DAN PENCEGAHAN KECANDUAN PORNOGRAFI DI KARANG TARUNA KELURAHAN KEMBANGAN UTARA, JAKARTA BARAT Fatchur Rohman
Jurnal Abdi Masyarakat (JAM) Vol 6, No 1 (2020): JAM (Jurnal Abdi Masyarakat)-September
Publisher : Universitas Mercu Buana

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Abstract

Menyadari akan maraknya pornografi di kalangan remaja sebagai salah satu masalah sosial yang memprihatinkan bagi masa depan generasi bangsa, maka dilakukan pengabdian kepada masyarakat dengan judul Sosialisasi Penanggulangan Dan Pencegahan Kecanduan Pornografi Di Kalangan Karang Taruna. Diharapkan sosialisasi bisa memberikan kontribusi berupa data dan informasi terkait tingkat kecanduan pornografi yang marak di kalangan remaja. Dari pemahaman yang terbentuk diharapkan bisa menjadi bahan pertimbangan bagi pengambilan kebijakan terkait pencegahan dan penanganan pornografi di kalangan remaja di Indonesia.
Servicescape, Lingkungan Sosial, Suasana Hati Pengaruhnya terhadap Perilaku Berbelanja Hedonis Fatchur Rohman
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1149.078 KB)

Abstract

The purpose of this research to examine the role of servicescape, social surrounding, and antecedent states influence to hedonic shopping behavior. The research samples are 100 people with convenience sampling’s method. To test hypotheses,this research uses multiple regression analysis. The research result shows that servicescape, social surrounding, and antecedent states affect to hedonic shopping behavior. The findings can improve situational factor to affect shopping behavior at apparel women shop. Such servicescape can design as like as beutique layout.Keywords: Servicescape, social surrounding, antecedent states, hedonic shopping behavior
Pengaruh Familiarity dan Usability terhadap Customer Satisfaction serta Customer Loyalty pada Pengguna Facebook (Studi pada Masyarakat Kota Malang) Muhammad Idham Sofyan; Fatchur Rohman
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The goal of this research is to analyze the pattern of relationship by understanding the direct influence of consumer familiarity and usability of social network (Facebook) to customer satisfaction and loyalty on its users in Malang, East Java. This explanatory research written in a descriptive approach, refer to the theory of decision-making process by Kotler-Keller and Peter-Olson. A critical incident of Facebook are a characteristic of the product and service that the customer would like and which specifically explainable. The critical incident technique is another approach for determining customer requirements by describes satisfaction items and critical incident. Facebook as a product which has a critical incident is analyzed with a few of test related to consumer familiarity and usability. The number of sample is rounded to 130 people. The collected data analyzed by path analysis, with maximum likelihood estimation method. The result findings were: the variable of familiarity and usability significantly influenced customer satisfaction and loyalty. Meanwhile, the variable of customer satisfaction isn’t significantly influenced customer loyalty. For the result, total determinant coefficient on path model is 52%.Keywords: familiarity, usability, satisfaction, loyalty, Facebook
Peran Nilai Hedonik Konsumsi dan Reaksi Impulsif sebagai Mediasi Pengaruh Faktor Situasional terhadap Keputusan Pembelian Impulsif di Butik Kota Malang Fatchur Rohman
Jurnal Aplikasi Manajemen Vol 7, No 2 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to examine in a empirical manner influence of physical surrounding to buying impulsiveness;influence of temporal perspectivers to buying impulsiveness; influence of social surrounding to hedonic consumption value;influence of buying impulsiveness to impulse buying decision; and influence of hedonic consumption value to impulse buying decision. The research samples are 100 people with convenience sampling’s method. To test hypotheses,this research uses path analysis. The research result shows that physical surrounding and temporal perspectives affect to the buying impulsiveness; and buying impulsiveness affect to the impulse buying decision, social surrounding, and antecedent states affect to hedonic consumption value,but hedonic consumption value doesn’t affect to impulse buying decision. The research result shows that situational factor affect to impulse buying decision through buying impulsivenessKeywords: situational factor, buying impulsiveness ,hedonic consumption value, impulse buying decision
The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach Taufiq Ismail; Fatchur Rohman
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 12 No. 2 (2019)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v12i2.14423

Abstract

The 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination. This research conducted at Gili Ketapang Beach located at Probolinggo Regency as this new destination got more attention among tourists in Indonesia. Direct survey and online survey were done to collect the data from the destination spot, which gained 41 useable questionnaires. Due to sample size constraint, this research uses Partial Least Square to analyze the relationship among variables. The finding confirms that only attraction and ancillary that significantly influences visitor satisfaction; while accessibility and amenities do not have a significant role in visitor satisfaction. Next, attitudinal loyalty influenced by attraction, ancillary, and facilities but not availability. Satisfaction indeed affects visitor attitudinal loyalty of Gili Ketapang Beach. Further, the mediation role of satisfaction is well proven to amplify the role of 4A tourism components, except for accessibility.
A Phenomenological Study on Lombok Island’s Competitiveness as Tourist Destination through Tourism Actors’ Perception Dwi Putra Buana Sakti; Armanu Armanu; Rofiaty Rofiaty; Fatchur Rohman
Interdisciplinary Social Studies Vol. 2 No. 6 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i6.413

Abstract

Background: The competitiveness of Lombok Island as a tourist destination is an interesting research topic because there has been no research that examines it. Until now, knowledge about the factors that determine the competitiveness of Lombok Island as a tourist destination has not been widely disclosed to public spaces. On the other hand, the phenomenon of the competitiveness of Lombok Island as a tourist destination is believed to be able to complement the existing model of competitiveness of tourist destinations by adding elements that are local-special-narrow. Aim: This study aims to analyze the competitiveness of Lombok Island as a tourist destination for domestic tourists based on the perspective of tourism actors. Method: Research on the competitiveness of tourist destinations in Lombok Island was carried out using a qualitative phenomenological approach. The research is aimed at obtaining meanings related to the determining factors of the competitiveness of Lombok Island as a tourist destination according to the perception of tourism actors on the island of Lombok. Findings: The result of this study is the acquisition of attributes related to the determining factors for the competitiveness of Lombok Island as a tourist destination. The competitiveness of Lombok Island as a tourist destination is determined by four attributes, namely (1) natural attributes, (2) attributes that can be created, (3) supporting attributes, and (4) reinforcing attributes. The four attributes obtained in this study form a framework for the competitiveness of Lombok Island tourist destinations which are specific only to the island of Lombok.
Investigating The Determinant of Indonesian Citizens' “Mudik” Intention Post Covid-19 Pandemic Fatchur Rohman
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 4 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v6i4.297

Abstract

The pandemic outbreak of Covid-19 made individuals and society adjusted their social activities and behavior, following the social distancing regulations to slow the spread of the virus. Over 2 years, the regulation has been followed by vaccination programs that could help citizens build better immunity against the virus. In Indonesia, the social distancing regulations restricted several activities and customs by the citizens, one of which is the “Mudik” customs. Following the social distancing regulations that have been slowly adjusted by the improvement of the individual immune system toward the virus, some of the restrictions have been lifted by the Indonesian Government which includes the adjustment of the Mudik restrictions. This opens opportunities to identify the factors that could affect Indonesian Citizens' intention to return to their old Mudik customs post the Covid-19 Pandemic. The current research follows the suggestion that perceived knowledge could become an important construct in determining individual future behavior. To prove the suggestion, we adopt the Theory of Planned (TPB) model to examine the relationship of perceived knowledge toward individual future intention, in the case of Mudik behavior by the Indonesian Citizen post the Covid-19 pandemic. 238 Indonesian citizens participated in the current research as research respondents, and we used the Partial Least Square (PLS) analysis to examine the suitability of our proposed conceptual framework to explain the relationship between perceived Covid-19 knowledge toward the main construct of the TPB Model. The research findings showed that perceived Covid-19 knowledge is one of the factors that could determine Indonesian Citizens' Mudik behavior. A comprehensive discussion of current research results and their theoretical and practical implication are presented within the article.
The Influence of Social Media Marketing on Patient Visit Intention Mediated by Brand Awareness Tita Hariyanti; Gladys Kurniawan; Achmad Yunus; Dwi Saputro; Unix Cahya Husada; Catharina Louise Rhynanti; Fatchur Rohman
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 12 No. 2 (2023): August 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v12i2.67

Abstract

Social media marketing can increase consumer awareness and recognition of a brand (brand awareness) from a product or service. Brand awareness can ultimately influence the formation of consumer visit intentions for these products and services. RSU Universitas Muhammadiyah Malang (RSU UMM) is one of the Type C general hospitals conducting social media marketing since 2018. This study aims to determine the effect of social media marketing on the visit intention of patients at the hospital. The research was conducted with a quantitative observational method in a cross-sectional study using a questionnaire through Google Forms. The research sample was 96 people who were loyal consumers (followers) of the social media accounts (Facebook, Instagram, and Twitter) of the RSU UMM. Data analysis was carried out by using Partial Least Square (PLS). The findings showed a positive and significant influence of social media marketing on the patient's visit intention, mediated by the patient's brand awareness. This research concluded that RSU UMM's social media marketing efforts positively and significantly affected patient visit intentions and strengthened by the influence of brand awareness. Therefore, RSU UMM must improve its marketing strategy, primarily through social media marketing.
ANALISIS PERAN EMOTIONAL BRANDING STRATEGY DALAM MENINGKATKAN LOYALITAS PENGUNJUNG PUSAT PERBELANJAAN Fatchur Rohman; Alfalasifatul Azizah
Jurnal Manajemen Pemasaran Vol. 17 No. 2 (2023): Oktober 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.17.2.90-100

Abstract

Penelitian ini bertujuan untuk menguji pengaruh langsung brand experience terhadap brand image, brand satisfaction, dan brand loyalty dalam konteks pengunjung pusat perbelanjaan. Populasi penelitian terdiri dari pengunjung pusat perbelanjaan atau mal dengan usia 18 tahun ke atas. Sampel penelitian sebanyak 218 responden dengan teknik penarikan sampel purposive. PLS-SEM digunakan untuk menguji validitas, reliabilitas instrumen, dan hipotesis penelitian. Hasil pengujian hipotesis menunjukkan bahwa brand satisfaction memediasi hubungan antara brand experience dan brand loyalty. Selain itu, brand trust juga memediasi hubungan antara brand experience dan brand loyalty. Secara teoritis, penelitian ini memberikan kontribusi dalam pemahaman tentang bagaimana faktor-faktor ini saling berhubungan dalam membentuk brand loyalty. Secara praktis, temuan penelitian ini dapat digunakan sebagai dasar untuk merumuskan strategi dalam meningkatkan loyalitas pengunjung pusat perbelanjaan atau mal.
Co-Authors Achmad Yunus Alfalasifatul Azizah Andarwati Andarwati Armanu Armanu Catharina Aprilia Hellyani Catharina Louise Rhynanti Dwi Putra Buana Sakti Dwi Saputro Eka Chandradi Yudha Evi Sa’adah Gladys Kurniawan Junida Putra Ananta Bakti Muhammad Idham Sofyan Noermijati, Noermijati Nuril Aulia Munawaroh Renny Annisa Rofiaty, Rofiaty Sumiati . Sunaryo Sunaryo Tatong Hariyanto Taufiq Ismail Tita Hariyanti Unix Cahya Husada