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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JABE (Journal of Accounting and Business Education) Asia-Pacific Management and Business Application JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Management and Economics Journal (MEC-J) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Rahmawati Rahmawati
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Gender and Its Role for Islamic Entrepreneurship Implementation Rahmawati, Rahmawati
MEC-J (Management and Economics Journal) Vol 4, No 1 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.051 KB) | DOI: 10.18860/mec-j.v4i1.8756

Abstract

Nowadays, Islamic entrepreneurship is an important breakthrough considering that many business people ignore moral value because they are lulled by temporary world wealth. This study is gives some insight how gender with the role in Islamic entrepreneurship implementation has differences between man and women. This study used a narrative approach with the type of qualitative research. The data collection method used deep interview using model that has been developed by Hoque et al, which is formed in four key performance namely knowledge, social welfare, customer orientation, fear in Allah. Result of the study indicated that knowledge and customer orientation there are differences between man and women, but social welfare and fear in Allah have the same point of view.  Islam has an entrepreneurship view with the prominent characteristic. These salient qualities presuppose a separate spectrum to see that Islamic entrepreneurship is a business implementation that is guided by islam and combines with superior science.
Shopping Motivation on Purchase Intention: Can Loyalty Program and Corporate Image Enhance Such Relationship? Rahmawati Rahmawati; Ben Roy Do
APMBA (Asia Pacific Management and Business Application) Vol 2, No 3 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.282 KB) | DOI: 10.21776/ub.apmba.2014.002.03.2

Abstract

Previous studies of shopping motivation as well as research to classify the various customers into group or types. This present study intends to take the first steps towards the development of shopping motivation may have effect on purchase intention with moderating role of loyalty program and corporate image in hypermarket format. The sample of 228 undergraduate and post graduate student where they had visited a hypermarket. Hierarchical regression was conduct to analysis that such of relationship. In this study was divided into 4 model including control variable, predictor variable, two way interaction and three way interaction. The result indicated that shopping motivation was statistically significant can increase purchase intention. Loyalty program and corporate image as not moderating variable, because the two interactions is not significant. However, loyalty program can affect independently (as predictor variable) on purchase intention. Shopping motivation and loyalty program may be the good combination of marketing strategy to increase purchase intention in retail format. In the future research, suggested using another variable such that store atmospheric, promotion strategy or other variable as moderating variable and also general public as respondent is the best sample.
ECONOMIC RECOVERY PENJUAL MAKANAN ANAK-ANAK DILINGKUNGAN SEKOLAH YANG TERDAMPAK COVID-19 MENGGUNAKAN DIGITAL MARKETING Junaedi Junaedi; Rahma Wati; Arista Fauzi Kartikasari
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v4i2.32815

Abstract

Covid-19 sangat berdampak signifikan bagi pelaku bisnis, pada semua lini bisnis termasuk juga UMKM. Dampak tersebut juga sangat dirasakan oleh penjual jajanan yang ada dilingkungan sekolah karena pandemic membuat siswa harus melakukan Learning from home. Program pengabdian ini bertujuan untuk memperbaiki pendapatan para penjual jajanan (economic recovery) untuk mendapatkan kembali penghasilan yang hilang karena dampak covid-19. Ada tiga program kegiatan pengabdian untuk penyelesaian masalah yang dihadapi yaitu perbaikan pada aspek sumber daya manusia, aspek produksi dan aspek pemasaran. Hasil dari pengabdian ini menunjukan ada tren positif peningkatan pendapatan karena adanya upaya pencarian solusi yang dihadapi oleh penjual. Bertambahnya konsumen atau pembeli karena efek strategi digital marketing yang diterapkan. Adanya menu baru yang ditawarkan juga menjadi magnet tersendiri yang mampu menarik perhatian konsumen desa untuk membeli kemudian merasakan jajanan baru yang dikenalkan. Lingkungan masyarakat desa yang dekat satu sama lain, membuat word of mouth menjadi media pemasaran yang dinilai sangat efektif.
Exploring the Determinant Factors of Impulsive Buying Behavior during the COVID-19 Pandemic among Indonesian Consumers Rahmawati Rahmawati; Alfian Budi Primanto
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.23560

Abstract

The COVID-19 pandemic has ravaged the global economy, igniting much fear and panic that disrupted buying patterns and behavior. This study aims to investigate the phenomenon of impulsive buying behavior during the COVID-19 crises by exploring the influences of panic buying, perceived scarcity, and the mediation role of fear appeals. This study uses path analysis which is processed by using the Preacher-Hayes technique. A total of 243 respondents participated in the study. The result of this study revealed that perceived scarcity and panic buying were successfully proved to be significant predictors of impulsive buying behavior. However, the direct effect of fear appeals and the mediation role of fear appeals and panic buying on the relationship between perceived scarcity and impulsive buying behavior were failed to prove in this study.
Le Grand Voyage: A Great Journey to Liberate Islamic Accounting Education from Utilitarianism and Secularism Arista Fauzi Kartika Sari; Rahmawati Rahmawati; Harun Al-Rasyid
JABE (JOURNAL OF ACCOUNTING AND BUSINESS EDUCATION) Volume 4, Issue 1, September 2019
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.264 KB) | DOI: 10.26675/jabe.v4i1.6402

Abstract

The aim of this study is to release students of Islamic accounting course from secularism and capitalism. This research uses dialogic approach to raise the awareness of criticalmuslim students. The philosophical values of the French movie entitled “Le Grand Voyage” were taken as method of analysis. The reality of Islamic accounting students who are secularist and capitalist was then metaphorized into this film. The results of this study showed that the students could find not only material values, but also emotional values and spiritual values in accounting. There are several values that can be seen from the students’ story telling: material value , altruism value, love value, and spiritual value. It is hoped that this article could give an overview to Islamic accounting educators to provide accounting course accompanied by Islamic substance of tawheed.
Analisis Pengaruh Positioning Produk Dan Citra Merk Terhadap Keputusan Pembelian (Studi pada Civitas Akademika di Universitas Kahuripan Kediri dan Universitas Islam Kediri) Muhammad Tody Arsyanto; Rahmawati Rahmawati
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 1 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (692.683 KB) | DOI: 10.31842/jurnal-inobis.v2i1.64

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh langsung atau tidak langsung, positioning produk dan citra merek terhadap keputusan pembelian pada konsumen samsung mobile. Penelitian ini dilaksanakan di Kampus Universitas Kahuripan Kediri dan Universitas Islam Kadiri Kediri. Desain penelitian survey digunakan dalam penelitian ini. Untuk pengumpulan data dengan wawancara, kuesioner dan dokumentasi. Metode analisis yang digunakan adalah analisis path (path analysis). Dari hasil penelitian menunjukkan bahwa: (1) variabel Atribut Produk, Manfaat, Pemakai, Pesaing, dan Harga berpengaruh signifikan terhadap variabel citra merek, sedangkan variabel penerapan & penggunaan dan kategori Produk tidak berpengaruh yang signifikan; (2). Variable citra merek berpengaruh signifikan terhadap keputusan pembelian; (3). variabel Atribut Produk, penerapan & penggunaan, Pemakai, Pesaing, dan citra merek berpengaruh signifikan terhadap Keputusan Pembelian, sedangkan variable Manfaat, Kategori Produk, dan Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian. Dari penelitian dapat disimpulkan bahwa variable penerapan dan penggunaan, pemakai, pesaing dan citra merek berpengaruh langsung terhadap keputusan pembelian. Adapun variable atribut produk, manfaat dan harga berpengaruh tidak langsung pada keputusan pembelian melalui variable citra merek. Untuk itu, dengan tidak mengurangi peran penting variable yang berpengaruh tidak langsung, variable yang berpengaruh langsung seyogyanya dipertahankan dan ditingkatkan. 
Edukasi Pencegahan Covid-19 sesuai Protokol Kesehatan Menggunakan Media Poster Rahmawati Rahmawati; Andrilia Safira; Lutfiah Rahmawaty; Sururul Fuadah; Amalia Rohmatul Kamalia; Halimatus Sya’diyah; Jayanti Khusnul Kholifah; Nurul Farahdila Putri; Ardiansyah Ardiansyah; Neng Lina Sulastri; Fian Arifiona Faradila; Suriyanto Suriyanto; Retno Damayanti; Khurrotun Nisa; Ahmad Fauzan
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol 2, No 3 (2021): Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i3.13362

Abstract

Indonesia masih mengalami Pandemi Covid-19, beberapa upaya telah dilakukan oleh pemerintah, diantaranya menerapkan protokol kesehatan 5M dan menerapkan program vaksinasi. Tetapi masih banyak masyarakat yang belum mematuhi protokol kesehatan, salah satunya masih banyak ditemukan masyarakat yang tidak menggunakan masker. Melalui kegiatan KSM-Tematik 2021, mahasiswa tertarik memberikan solusi dengan mengedukasi masyarakat mengenai pencegahan Covid-19 melalui media poster di Desa Wonokerso, Kecamatan Pakisaji, Kabupaten Malang. Kegiatan dilakukan melalui tiga tahapan, diantaranya Persiapan, Pelaksanaan, dan Evaluasi. Desain Poster yang dibuat sebanyak empat desain dan dicetak dengan ukuran kertas Folio A4. Poster ditempelkan di beberapa lokasi Posko Satgas Covid-19. Setelah kegiatan penempelan poster dilakukan, mahasiswa mengamati perilaku masyarakat. Dengan demikian, edukasi pencegahan Covid-19 melalui media poster terhadap Masyarakat Wonokerso dinilai efektif.
Sosialisasi Pencegahan Stunting Untuk Meningkatkan Sumber Daya Manusia Unggul Rahmawati Rahmawati; Desy Try Rahayu Bagata; Raodah Raodah; Uun Almah; Mochammad Irfan Azis; Budi Setio Zadi; Danny Ahmad Noormansyah; Siti Khodijah; Moh Ridho Al Jauhariy; M Fuad Risyki; Mira Septiana Kushandika Putri
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol 1, No 2 (2020): Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.961 KB) | DOI: 10.33474/jp2m.v1i2.6512

Abstract

Stunting menjadi isu yang mendesak untuk diselesaikan karena berdampak pada kualitas sumber daya manusia Indonesia di masa depan. Sumber daya manusia adalah faktor utama penentu kesuksesan sebuah negara. Artiek ini bertujuan melihat hulu-hilir sosialisasi pencegahan stunting di Sumber putih Wajak. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan analisa deskriptif. Sumber data berupa analisis dokumen kebijakan. Hasil penelitian menunjukkan bahwa, di hulu (level kebijakan) telah ada kebijakan kesehatan desa yang dilahirkan sebagai upaya pencegahan stunting, namun pada kenyataannya angka penurunan stunting masih jauh dari yang ditargetkan. Didesa masih terdapat banyak masyarakat yang belum memiliki penguasaan pengetahuan yang memadai terkait stunting itu sendiri, baik dampaknya, faktor penyebabnya, hingga cara penanggulangannya. Kebijakan penanggulangan stunting terkesan masih berada pada isu stunting seolah masih terdengar asing. Oleh karena itu, masih sangat diperlukan sosialisasi secara massif terkait stunting, dampak yang ditimbulkan, urgensi penanggulangannya, dan upaya penanggulangan stunting pada tataran akar rumput, sebagai bentuk upaya preventif individual tanpa bergantung pada program pemerintah saja, sebab penanggulangan stunting adalah masalah mendesak yang mesti ditangani oleh semua pihak dengan segera tanpa menunggu apapun.
Profiling Shopping Mall Costumer Based on Demographics and Shopping Motivation Rahmawati Rahmawati
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 3 No 2 (2019)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.26 KB) | DOI: 10.26805/jmkli.v3i2.64

Abstract

Nowadays malls play a major role in consumer’s lifestyle. This research aims to (1) Identify the segments from shopping mall customer (2) Describe the profiles of shopping mall segments formed (3) Explain the differences each characteristics between segments are formed. This research is using confirmatory factor analysis and cluster analysis. This study revealed six factor shopping motivation such that gratification seeking, social shopping, value shopping, brand loyalty, utilitarian, and hedonic shopping. The result suggests that there istwo shopper segment, hedonic shopper and utilitarian shopper. Each segment was profiled in terms of shopping motivation and demographics.
Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia Komm Pechinthorn; Nico Irawan; Kyawt Shinn Thant Zin; Sineenat Suasungnern; Jirangrug Samarkjarn; Rahmawati Rahmawati
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 18, No 1 (2021): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v18i1.10208

Abstract

The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and consumers. This study aims to examine how brand perceived quality, awareness, association, and loyalty related to the level of income in emerging countries like Thailand and Indonesia. Premium and high-class coffee chain brands choose as the object of this study as the exponential growth of the coffee culture in both countries. A total of 283 respondents have completed an online questionnaire and verified it to be processed into the analysis of variance (ANOVA) and LSD post hoc test for multiple comparison statistical analysis. The result of this study shows that although high-income and low-income consumers in Thailand tend to have the same perceived quality toward the premium coffee brand, in general, there is a significant difference in the mean of brand perceived quality, awareness, and association between various consumers income level in Thailand. Interestingly, this study found that there is no significant difference in the mean of premium coffee brand perceived quality, awareness, association, and loyalty within the group of income levels in Indonesia. This indicates that Indonesians tend to ignore how much money they have in their pocket when it comes to coffee as the coffee culture becoming a new habit and lifestyle.
Co-Authors Ahmad Fauzan Ainia Wulandari Alfian Budi Primanto Amalia Rohmatul Kamalia Andrilia Safira Ardiansyah Ardiansyah Arista Fauzi Kartika Sari Ayu Kharisma Putri Basalamah, Muhammad Ridwan Ben Roy Do Budi Setio Zadi Danny Ahmad Noormansyah Desy Try Rahayu Bagata Dhea Rimba Puspitasari Erwin Maulana Aditia Fatimatuz Zahro Fian Arifiona Faradila Fiska Triwinda Witjaksari Halimatus Sya’diyah Harun Alrasyid Jayanti Khusnul Kholifah Jirangrug Samarkjarn Junaidi Junaidi Khurrotun Nisa Komm Pechinthorn Kyawt Shinn Thant Zin Liza Umami Nazuroh Lutfiah Rahmawaty M Fuad Risyki Mira Septiana Kushandika Putri Mochammad Irfan Azis Moh Ridho Al Jauhariy Muhammad Rizky Alfiansyah Muhammad Salman Farisy Muhammad Syaeful Muhaimin Muhammad Tody Arsyanto Neng Lina Sulastri Nico Irawan Nida Aulia Amatullah Nur Hidayati Nurul Farahdila Putri Pardiman Pardiman Raodah Raodah Retno Damayanti Rois Arifin Ronny Malavia Mardani Sineenat Suasungnern Siti Khodijah Suriyanto Suriyanto Sururul Fuadah TB Lukmanul Hakim Uun Almah