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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Hisbullah Basri
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tridinanti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Analysis Of Consumptive Behavior Factors (Case Study Of Generation Z In Palembang City) Nuri Annisa Fitri; Hisbullah Basri; Sinta Sinta
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5741

Abstract

This research aims to find out what factors most influence consumer behavior in generation Z. There are 4 indicators that influence consumer behavior, namely cultural factors, social factors, personal factors and psychological factors. Each of these indicators has sub-indicators, such as Cultural Factors with sub-indicators in the form of culture and sub-culture. Social factors in the form of reference groups, family and role/status. Personal factors in the form of lifestyle and personality. Psychological factors in the form of learning and beliefs. This research uses quantitative methods with survey techniques. The sample in this study was 203 people. The data collection technique uses a questionnaire distributed online via Google Form. The questionnaire consists of 40 statement questions and 2 essay questions. The measurement scale in this study uses a Likert scale. The research instrument will be tested using validity and reality tests via the SPSS application. The results of this research show that the lowest factor is the social factor amounted to 33.28%. Psychological factors amounted to 39.165%, personal factors amounted to 41.4%. Meanwhile, the highest factor is the cultural factor amounted to 41.585%. The results of this study show that cultural factors that most influence the consumer behavior of generation Z.
The Influence Of Leadership Style On Employee Performance With Work Discipline As An Intervening Variable At PT. Bank Syariah Indonesia Kanca Palembang Nuri Annisa Fitri; Hisbullah Basri; Firmansyah Arifin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6726

Abstract

This study aims to determine the effect of leadership style on employee performance with work discipline as an intervening variable at PT. Bank Syariah Indonesia (Persero) Tbk. Palembang Branch Office. The data in this study are primary data in the form of questionnaires. Respondents in this study were employees at PT. Bank Syariah Indonesia (Persero) Tbk. Palembang Branch Office. The respondents of this study were 26 employees of PT. Bank Syariah Indonesia Kanca Palembang. This study uses two test methods, namely simple regression analysis and Path Analysis (Sobel Test). The results of the study show that leadership style has no effect on employee performance. Based on the calculated t value and significance value: it is known that the t value is 0.344 and the significance value is 0.734 > 0.05. That is, the first hypothesis is rejected. Furthermore, Leadership Style has no effect on Employee Performance with Work Discipline as an Intervening Variable. The results of the Sobel Test show that the a value is 0.073, the b value is 0.922, the Sa value is 0.213, the Sb value is 0.120. The value of the Statistical Test is 0.432 and the P-Value is 0.732. That is, the second hypothesis is rejected.
Co-Authors Firmansyah Arifin Nuri Annisa Fitri Sinta Sinta