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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jemasi Jurnal Ekonomi Manajemen dan Akuntansi MANDAR: Management Development and Applied Research Journal
Yuni Ekawarti
Universitas Tamansiswa Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Optimization of Promotions in Palembang Digitally and Its Effect on Sales Turnover during the Covid-19 Pandemic Yuni Ekawarti; Triana Agustini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.1971

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Digital Marketing, Promotion dan Peningkatan Omzet pada sektor UKM kuliner di Kota Palembang. Penelitian ini menggunakan penelitian kuantitatif dengan analisis deskriptif. Metode analisis data dalam penelitian ini adalah Analisis Regresi Logistik Biner, Uji Signifikansi Parameter Simultan, Uji Signifikansi Parameter Parsial, Uji Kesesuaian Model, dan Uji Ketelitian Klasifikasi Model. Berdasarkan hasil penelitian Digital Marketing, Promosi dan Peningkatan Omzet sektor UKM kuliner di Kota Palembang tergolong baik. Keterbatasan penelitian ini adalah sektor UKM kurang fokus pada pengembangan bisnis, terutama pada produk dan perspektif. Penelitian ini bermanfaat bagi Kementerian Koperasi UKM di Kota Palembang khususnya dalam bidang Digital Marketing untuk UKM.
EFEKTIFITAS PENGGUNAAN SOSIAL MEDIA TIK TOK SEBAGAI MEDIA PROMOSI DITINJAU DARI PERSPEKTIF BUYING BEHAVIORS Esti Tri Endarwati; Yuni Ekawarti
MANDAR: Management Development and Applied Research Journal Vol 4 No 1 (2021): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v4i1.1318

Abstract

Tujuan penelitian ini adalah untuk menganalisis efektifitas penggunaan sosial media TikTok sebagai media promosi ditinjau dari persepektif buying behaviors. Penelitian ini menggunakan metode kualitatif. Data yang digunakan dalam peneltian ini adalah data primer dan data sekunder. Data primer diperoleh dari responden peneltian yang berjumlah 30 orang yang dikumpulkan dengan metode purposive sampling, Pengambilan data menggunakan metode kuisioner. Metode analsis dalam peneeitian ini menggunakan metode kualitatif. Berdasarkan hasil analisis data, dapat disimpulkan bahwa secara umum responden merasa puas dalam omzet penjulannya melalui media sosial TikTok. Sebanyak 60% responden menyatakan bahwa TikTok membuat kenaikan signifikan dalam omzet bisnisnya. Dari segi penjualan, 40% responden menyatakan bahwa TikTok dapat menyampaikan informasi dengan baik, 56,67% responden yang menyatakan bahwa pembuatan konten promosi di TikTok sederhana dan mudah dimengerti. Lalu 46,67% responden menyatakan bahwa Komunitas pebisnis di TikTok sangat membantu dan menaikan volume penjualan; dan 50% responden menyatakan bahwa TikTok lebih menjaga privasi, sehingga memberikan kemudahan dan rasa aman dalam berbisnis.
Interpretasi Ekosistem Ekonomi Digital Bagi Pelaku Usaha Mikro Perempuan Yuni Ekawarti; Esti Tri Endarwati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2730

Abstract

MSME entrepreneurs in Indonesia are mostly managed by women from their homes, these women are able to show their fangs in the business world even though they are still at the level of MSME scale. However, the obstacles many women face is that still many of them who are lack of knowledge about managing their business finances digitally, most of them only do simple recording manually. The purpose of this study is to find out whether digital business financial management has been used and utilized optimally by MSMEs, especially those owned by women in Palembang City. The data obtained from this study by distributing a questionnaire where there are 73 respondents of female MSME entrepreneurs in Palembang City. The data analysis techniques used multiple linear regression with the help of SPSS 20 for Windows. The results of the research obtained are Human Resources of Entrepreneurs, Artificial Resources of MSME Entrepreneurs, Natural Resources affecting the readiness of technological literacy of female MSME entrepreneurs in Palembang City with a coefficient of determination of 0.643.
CORPORATE SOCIAL RESPONSIBILITY (CSR): A NEW PARADIGM OF ACCOUNTING FOR ENVIRONMETALLY BASED COMPANIES Yuni Ekawarti; Maya Dini; Desfitrina Desfitrina; Subiyanto Subiyanto; Zulfadhli Zulfadhli
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 19 No 1 (2023): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v19i1.617

Abstract

The response of a corporation to a crisis must be based on the inclusion of social value creation in its mission, which goes beyond generating economic value for shareholders. However, corporate social responsibility (CSR) is not about how benefits are shared but about how they are created; as a result, CSR should be viewed as a new accounting and management model, rather than as a marketing tool, to be effective. Integration of CSR concepts and ideas at all levels of a business is required to implement CSR successfully. As a result, companies that successful align their stakeholders and implement responsible environmental accounting will achieve a competitive advantage that is difficult to imitate. This article aims to explore the concept of CSR and its dimensions, in dialogue with stakeholders, across various management instruments in terms of corporate responsibility and its strategic value; in such a way that companies that are successful in alligning their stakeholders and implementing responsible environmental accounting will achieve a competitive advantage that is difficult to imitate . The limitation of this research is that it is only in the form of descriptive analysis, so it cannot describe how it is implemented directly in business entities.
Co-Authors Desfitrina Desfitrina Esti Tri Endarwati Maya Dini Subiyanto Subiyanto Zulfadhli Zulfadhli