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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Kewirausahaan dan Bisnis
Rahayu Ervina
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Social Sciences Other

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Dampak Tagline “Gratis Ongkos Kirim” dan Program Flash Sale pada Marketplace Shoppe untuk Mendorong Impulsive Buying secara Online Yesi Indian Ariska; Nirta Vera Yustanti; Rahayu Ervina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2005

Abstract

The purpose of this research is to see the impact caused by the "Free Shipping" Tagline and FlashSale Program on the Shoppe Marketplace in order to encourage Impulsive Buying online for housewives in Muara Bangkahulu District, Bengkulu City. The format of research conducted by researchers in this study is quantitative research using an association approach. In this study, the sample used was taken using a purposive sampling technique with a sample of 100 respondents. As for the method of analysis, the researcher used the method of testing validity, reliability testing, and testing the hypothesis and using multiple linear regression analysis. From the results of the data processing, the results showed that the Tagline did not significantly influence the impulsive buying decision, while the Flash Sale Program had a significant effect on the online impulsive buying decision. Meanwhile, the regression test shows that the Tagline variable "free shipping" and Flashsale simultaneously or together can have an impact on impulsive buying for housewives in Muara Bangkahulu District. The coefficient of determination test performed shows a fairly close relationship between Tagline and Flash sale, this can be seen from the R value of 0.5650. From the R-Squared Adj value, it can be seen that the tagline and flash sale variables contributed 30. 60%, this proves that these variables can affect Implusive Buying, while the remaining 69.40% is influenced by other variables not discussed by the researchers in this study.
Usaha Mikro Kecil Dan Menengah Kue Cucur Dua Saudara Lydia Gustina Putri; Edy Febrianto; Rahayu Ervina
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.165

Abstract

Micro, Small and Medium Enterprises (MSM0Es) are productive economic enterprises that stand alone, which are carried out by individuals or business entities that are not subsidiaries or not branch companies that are owned, controlled or become part either directly or indirectly of medium or large businesses that are meet the small business criteria. One of the regional potentials that is often used as a business opportunity is regional food. Along with market demand, now many regional specialties are marketed in big cities, and not only limited to their area of ​​origin. This two brothers' cucur cake is one of the real proofs of the success of traditional food that many people already know both within the City and outside the City.
Co-Authors Ariska, Yesi Indian Edy Febrianto Lydia Gustina Putri Nirta Vera Yustanti