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<![CDATA[ANALISIS CLUSTER PENGUNJUNG TEMPAT WISATA (Studi Kasus: Pantai Panjang Bengkulu) ]]>
<![CDATA[Mimi Kurnia Nengsih]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020) ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v8i1.926
<![CDATA[Mimi Kurnia Nengsih, Yesi Indian Ariska; This study aims to classify visitors to Bengkulu long beach tourism. This research was conducted through direct observation, interviews and questionnaires with 30 respondents. The analysis used is cluster analysis. The results obtained are Bengkulu Long Beach tourist attractions in the group based on Gender, Education, Age, Place of Origin and Income. Based on the F value in the Anova analysis it is known that the difference in visitors based on education has increasingly smaller differences in the clusters formed. In this study it appears that visitors are dominated by high school education. Other variables that form the basis of grouping visitors such as Gender, Age, Place of Origin and Income there are large differences in cluster formation. Keywords: Long Beach, Tourism, Cluster]]>
<![CDATA[Penentuan Jasa Online Shop Menggunakan Metode AHP sebagai Pendukung Keputusan dalam Pembelian ]]>
<![CDATA[Yesi Indian Ariska]]>;
<![CDATA[Suprian fikril Mukmin]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v10i1.1749
<![CDATA[Online Shop is one of the ways people today make sales and purchases transactions to meet the needs of the community. Online shopping is not a taboo subject for today's society, especially people in Indonesia, with a population of 170 million active users of the internet or social media. For data management in this study, researchers will use primary data taken directly through the distribution of the AHP questionnaire. The questionnaire will be distributed to 10 respondents as representatives of the population. The sampling technique used in this research is theTechnique in Purposive Sampling which the distribution of the questionnaire to the respondents has been selected or determined with a specific purpose. Respondents in this study are people who live in Griya Rawa Makmur Bengkulu Housing who have used or have made online purchases on the three applications being studied. This is because to determine the level of value comparison between the quality of online shopping services from three applications, namely: Tokopedia, Shoppe and Lazada. Based on the results of calculating the priority weight value for online shop services, the priority weight value for the reliability element is 46.87%, the Responsiveness element is 21.10, the assurance element is 8.58, the empathy element is 14.31%, while for the tangible element it is 9.14%. Based on the results of calculating the total weight value for shope online services, shopee online services are the highest services in demand, this can be seen from the weight value reaching 0.5186 or 51.86%.]]>
<![CDATA[Dampak Tagline “Gratis Ongkos Kirim” dan Program Flash Sale pada Marketplace Shoppe untuk Mendorong Impulsive Buying secara Online ]]>
<![CDATA[Yesi Indian Ariska]]>;
<![CDATA[Nirta Vera Yustanti]]>;
<![CDATA[Rahayu Ervina]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v10iS1.2005
<![CDATA[The purpose of this research is to see the impact caused by the "Free Shipping" Tagline and FlashSale Program on the Shoppe Marketplace in order to encourage Impulsive Buying online for housewives in Muara Bangkahulu District, Bengkulu City. The format of research conducted by researchers in this study is quantitative research using an association approach. In this study, the sample used was taken using a purposive sampling technique with a sample of 100 respondents. As for the method of analysis, the researcher used the method of testing validity, reliability testing, and testing the hypothesis and using multiple linear regression analysis. From the results of the data processing, the results showed that the Tagline did not significantly influence the impulsive buying decision, while the Flash Sale Program had a significant effect on the online impulsive buying decision. Meanwhile, the regression test shows that the Tagline variable "free shipping" and Flashsale simultaneously or together can have an impact on impulsive buying for housewives in Muara Bangkahulu District. The coefficient of determination test performed shows a fairly close relationship between Tagline and Flash sale, this can be seen from the R value of 0.5650. From the R-Squared Adj value, it can be seen that the tagline and flash sale variables contributed 30. 60%, this proves that these variables can affect Implusive Buying, while the remaining 69.40% is influenced by other variables not discussed by the researchers in this study.]]>
<![CDATA[Pengaruh Perencanaan Sumber Daya Manusia dan Budaya Organisasi terhadap Kinerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Seluma ]]>
<![CDATA[Imron Imron]]>;
<![CDATA[Neri Susanti]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Multidisiplin Dehasen (MUDE) Vol 1 No 1 (2022): Januari ]]>
Publisher : <![CDATA[Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/mude.v1i1.1977
<![CDATA[The purpose of this study was to determine the effect of human resource planning and organizational culture on employee performance at the Department of Population and Civil Registration of Seluma Regency. The sample in this study as many as 48 employees at the Department of Population and Civil Registration of Seluma Regency who have become ASN and honorary. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 0.868 + 0.547X1 + 0.448 X2+e, this describes a positive regression direction, meaning that there is a positive influence between X1 (HR planning) and X2 (organizational culture) on performance (Y). It means that if the variables of HR planning and organizational culture increase, it will increase performance. The value of the coefficient of determination is 0.602. This means that X1 (HR planning) and X2 (organizational culture) affect performance (Y) by 60.2% while the remaining 39.8% is influenced by other variables not examined in this study. HR planning has a significant effect on employee performance at the Department of Population and Civil Registration of Seluma Regency because the significant value of 0.000 is smaller than 0.05. Organizational culture has a significant influence on employee performance at the Department of Population and Civil Registration of Seluma Regency because the significant value of 0.010 is smaller than 0.05. The results of the F test at a significance level of 0.05 explain that the variables of HR planning and organizational culture have a significant simultaneous influence on employee performance at the Population and Civil Registration Office of Seluma Regency because the significant value of 0.000 is smaller than 0.05]]>
<![CDATA[The Influence of Work Ability and Work Motivation on Employee Performance in the Regional Secretariat of Seluma Regency ]]>
<![CDATA[Gempita Amellia Juniarti]]>;
<![CDATA[Tito Irwanto]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 1 (2022): Januari ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jambd.v1i1.1877
<![CDATA[The results of the regression equation are Y = 13,962 + 0,257X1 + 0,263X2+3,937, Based on this value, it can be said that work ability and work motivation have a positive influence on employee performance at the Regional Secretariat of Seluma Regency. This illustrates that if the variables of work ability and work motivation increase, the performance of employees will also increase. The result of the determination test area 0.334 or (33.4%). This shows that work ability and work motivation affect employee performance at the Regional Secretariat of Seluma Regency by 33.4%, while the rest (100 - 33.4% = 66.6%) are influenced by other variables not examined. Work ability and motivation to work together have an influence on the performance of the employees of the Regional Secretariat of Seluma Regency which can be seen from the significant value of 0.000 which is smaller than 0.05. It can be seen that there is an increase in work ability and work motivation of employees so that the performance of employees at the Regional Secretariat of Seluma Regency will also increase. Work ability has a positive and significant influence on employee performance at the Regional Secretariat of Seluma Regency, it can be seen from the significant value of 0.000, which is smaller than 0.05. Where the work ability of employees at the Regional Secretariat of Seluma Regency can improve employee performance. Work motivation has a positive and significant effect on employee performance at the Regional Secretariat of Seluma Regency, it can be seen from the significant value of 0.003 which is smaller than 0.05. Where the work motivation of employees at the Regional Secretariat of Seluma Regency can improve employee performance.]]>
<![CDATA[Potensi Kawasan Ekowisata dan Strategi Pengembangan Pantai Pandan Wangi di Kabupaten Muko-Muko Propinsi Bengkulu ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol 4, No 4 (2020) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2020.004.04.25
<![CDATA[Penelitian ini tujuan adalah untuk menentukan dan menganalisa faktor-faktor internal dan ekstenal apakah yang mendukung dan menghambat pengembangan Pantai Pandan Wangi Kabupaten Muko-Muko dan menentukan bagaimana strategi Pantai Pandan Wangi Kabupaten Muko-Muko pengembangan Metode pengumpulan data yang digunakan yaitu metode studi pustaka dan kuesioner dengan menyebarkan daftar kepada responden. Sampel dalam penelitian ini adalah sampel lebih kurang 40 (Empat Puluh) orang . Metode Analisis yang digunakan dalam penelitian ini adalah metode analisis SWOT (Strength, Weaknesses, Opportunity, Threats). Adapun hasilnya diketahui bahwa skor total faktor internal sebesar 2,05 dan berada pada kategori sedang dimana skor kekuatan 2,18 dan skor kelemahan 1,92. Sementara skor total faktor eksternal sebesar 1,89 berada pada skala rendah dimanas kor peluang 1,97 dan skor ancaman 1,81 . Dengan strategi yang dapat digunakan adalah Membangun infrastruktur wisata dan Mengelola kawasan wisata dengan baik sehingga memberi kontribusi pada peningkatan PAD.]]>
<![CDATA[Edukasi Dan Motivasi : Learn Dan Happy Fun Pada Masa Pandemi Covid-19 Pada Lembaga Kesejahteraan Sosial Anak (Lksa) Guyub Rukun Bengkulu ]]>
<![CDATA[Wagini Wagini]]>;
<![CDATA[Ida Ayu Made Er Meytha Gayatri]]>;
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Mimi Kurnia Nengsih]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 2, No 1 (2021) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda Bengkulu ]]>
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DOI: 10.37638/indonesiaraya.v2i1.203
<![CDATA[Pemberlakuan Learning From Home (LFH) pada masa Pandemi membawa dampak pada semua sektor, begitu juga sektor pendidikan. Penerapan LFH tidak mudah, dikarenakan terbatasnya fasilitas dan pemahaman tentang konsep pembelajaran. Anak-anak pada Lembaga Kesejahteraan Sosial Anak (LKSA) juga merasakan hal yang sama dalam penerapan LFH. Oleh karena itu untuk membantu pemberian pemahaman dibutuhkan pendampingan yang dilakukan dengan metode sosialisasi dan demonstrasi. Adapun manfaat pendampingan yang dilakukan tidak hanya pada pemahaman konsep LFH namun juga memberikan motivasi kepada anak-anak yang sebelumnya enggan untuk mengikuti pembelajaran menjadi lebih antusias dengan konsep Learn and Happy Fun.]]>
<![CDATA[New Normal: Membangkitkan Ekonomi Warga Di Rt 34 Komplek Green Palm Melalui Gerakan Belanja Di Warung Tetangga ]]>
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Mimi Kurnia Nengsih]]>;
<![CDATA[Wagini Wagini]]>;
<![CDATA[Ida Ayu Made Er Maytha Gayatri]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 1, No 2 (2020) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda Bengkulu ]]>
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DOI: 10.37638/indonesiaraya.v1i2.197
<![CDATA[Kegiatan pengabdian pada masyarakat ini dilatarbelakangi oleh akibat dari adanya pandemi maka warga RT 34 Komplek Green Palm Estate mengalami dampak ekonomi yang sebagian besar pekerjaan mereka sebagai wirausaha. Solusi yang ditawarkan untuk permasalahan mitra yaitu warga RT 34 Komplek Green Palm Estate, melalui kegiatan pelatihan dan pendampingan untuk mensukseskan gerakan belanja di warung tetangga. Kegiatan awal yang dilakukan adalah mensosialisasikan pentingnya gerakan belanja di warung tetangga, kemudian dilanjutkan dengan mengajarkan pihak warung untuk mempromosikan dagangannya lewat media sosial seperti whatsApp Grup, facebook dan instagram. Berafiliasi dengan grab dan maxim yang salah satu contohnya, mereka bisa menggunakan aplikasi “GrabMart” untuk mempermudah pelayanan. Dalam kegiatan pelatihan dan pendampingan ini diharapkan membangkitkan perekonomian warga RT 34 Komplek Green Palm Estate. Kata Kunci: New Normal, Bangkitnya Perekonomian, Gerakan Belanja di Warung Tetangga]]>
<![CDATA[The Influence of Motivation, Compensation, and Participatory Leadership Styles on Employee Performance at PT. Kusuma Raya Utama of Central Bengkulu ]]>
<![CDATA[Muhammad Abdi Pratama]]>;
<![CDATA[Ida Anggraini]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Fokus Manajemen Vol 1 No 1 (2021): MAY ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Dehasen Bengkulu ]]>
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<![CDATA[The aim of this study is to determine the influence of work motivation, compensation and participatory leadership style on employee performance at PT Kusuma Raya Utama of Central Bengkulu. The sampling method using saturated sampling is a sampling technique when all members of the population are used as samples. The analysis method uses multiple linear regression analysis and its components are processed by the SPSS program.The results showed that motivation, compensation and participatory leadership style had a positive and significant influence on employee performance at PT. Kusuma Raya Utama of Central Bengkulu which indicated the coefficient value of the three independent variables (X) was positive and the value of sig. 0.000 is below 0.05 (0.000<0.05), so the value of Fcount is greater than Ftable (1257.621>2.71). Motivation has a positive and significant influence on employee performance which is indicated by the positive motivation coefficient and the sig value. 0.000 is below 0.05 (0.000<0.05), so the value of t countis greater than t table (2.678>1.66277). Compensation has a positive and significant influence on employee performance which is indicated by a positive compensation coefficient and a sig value. 0.009 is below 0.05 (0.009<0.05), so the value of tcount is greater than t table (9.143>1.66277). Participatory leadership style has a positive and significant influence on employee performance which is indicated by the coefficient value of the positive participatory leadership style and the sig value. 0.000 is below 0.005 (0.000 <0.005), so the value of t count is greater than t table (2.678>1.66277)..]]>
<![CDATA[Pendekatan Bisnis Model Canva dalam Analisis Strategi Pengembangan Usaha UMK KeriptaL Kota Bengkulu ]]>
<![CDATA[Yesi Indian Ariska]]>;
<![CDATA[Nirta Vera Yustanti]]>;
<![CDATA[Desti Rupita Sari]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023) ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v11i1.3443
<![CDATA[This study aims to provide an overview of Canva's business model and provide a business transformation model for UMK KriptaL. This research was conducted at UMK KriptaL in Bengkulu City with its main production activity being the production of Taro Chips. This study uses a descriptive method with a qualitative approach, namely explaining and providing a more in-depth description of the situation and process for developing a cryptic MSE business. The main respondents in this research were UMK Kriptal business actors and employees by collecting data through in-depth interviews. The results of the study show that the UMK Kriptal business transformation model is a strategy that can be carried out to develop a business that will be obtained by maintaining the current Consumer Segments (CS) and Key Resources (Key Resources / KY). Things to add in the development of Kriptal UMK, namely on the Benefits Offered (Value Proposition/VP) by adding a website and social media promotions to the Customer Development block (Customer Relationship/CR).UMK Kriptal obtain Revenue Streams (Revenue Steams/RS) if there is innovation in the form of product sales new for example mocaf flour As well as maintaining existing collaborations and trying to add new collaborations for example cooperation with expedition services so that shipping costs can be cheaper on Partnerships (Key Partners).]]>
