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All Journal PRESTASI EconBank : Journal Economics and Banking Fokus Abdimas
Aprillia Elly Kusumastuti
STIE Bank BPD Jateng Semarang.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH PERSEPSI PEMBELI MENGENAI KETIDAKPASTIAN LINGKUNGAN, ALTERNATIF PERSEPSIAN, KUALITAS PERSEPSIAN, DAN KINERJA JASA PADA KEPUASAN DAN LOYALITAS PEMBELI Kusumastuti, Aprillia Elly
PRESTASI Vol 10, No 2 (2012): Desember Prestasi
Publisher : PRESTASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.745 KB)

Abstract

Penelitian ini bertujuan untuk menguji model struktural yang menggambarkan pengaruh faktor lingkungan pada kepuasaan dan loyalitas pembeli. Menggunakan data survei cross-section organisasi pembeli dalam model persamaan struktural untuk menguji keterkaitan persepsi pembeli mengenai ketidakpastian lingkungan, alternatif persepsian, kualitas persepsian, kinerja jasa, kepuasan, dan loyalitas pembeli terhadap provider. Responden penelitian ini adalah unit bisnis komersial pengguna ISP sebagai fasilitas pendukung bisnis utamanya. Metode pengambilan sampel dilakukan dengan purposive sampling sejumlah 220 responden. Analisis data penelitian yang digunakan adalah model persamaan struktural dengan program aplikasi AMOS. Hasil evaluasi model dengan beberapa kriteria Goodness of Fit Indices menunjukkan hasil yang baik, sehingga dapat dikatakan bahwa hasil penelitian ini mendukung model yang menunjukkan pengaruh antara persepsi pembeli mengenai ketidakpastian lingkungan, alternatif persepsian, kualitas persepsian, kinerja jasa, kepuasan, dan loyalitas pembeli.Kata kunci: perception of environmental uncertainty, perceived alternatives, perceived quality, service performance, satisfaction, and loyalty.
KESADARAN PRODUK RAMAH LINGKUNGAN SEBAGAI MEDIASI: KEPEDULIAN LINGKUNGAN DAN EFEKTIVITAS SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN Farhanah, Arina; Kusumastuti, Aprillia Elly
ECONBANK: Journal of Economics and Banking Vol 2 No 1 (2020): Edisi April
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v2i1.80

Abstract

Issues are spread about environmental conditions to develop and many become the topic of discussion. One prevention that can be done is to use green products. this study aims to explain environmental concern and social media influence on purchase decisions by mediating green product awareness. The population in this study is the people of Semarang City. The number of samples used was 100 respondents who had bought Lock & Lock products at least once. The sampling technique used is nonprobability sampling with a purposive sampling method. Data were collected using a questionnaire. The analysis technique used is the path analyst and Sobel test. The results of the analysis show that environmental concern and social media cannot directly influence purchasing decisions, but rather must be mediated through green product
Pengaruh Kepuasan Konsumen Terhadap Kesediaan Membayar (Willingness To Pay) dengan Dimoderasi Reputasi Perusahaan Kusumastuti, Aprillia Elly; Rizqiana, Fitra
ECONBANK: Journal of Economics and Banking Vol 3 No 1 (2021): Edisi April
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v3i1.156

Abstract

This study aims to analyze the effect of consumer satisfaction on willingness to pay and to analyze the effect of consumer satisfaction on willingness to pay with reputation variable as moderated. The population in this study are consumers who buy Honda motorcycle products at Honda Prima & AHASS Pemalang Motorcycle Dealers. The number of samples is 100 respondents. The sampling technique used was purposive sampling. The purposive sampling technique is a sampling-based on the criteria aimed at by the researcher. The data analysis used in this research is Moderated Regression Analysis. The results showed that consumer satisfaction has a significant effect on willingness to pay for consumers of Honda Prima & AHASS Pemalang Motorcycle Dealers. The company's reputation moderates the effect of consumer satisfaction on willingness to pay on consumers of Honda Prima & AHASS Pemalang Motorcycle Dealers
PELATIHAN MANAJEMEN USAHA ANGKRINGAN GANG ZEPI DI KAMPUNG ECO GREEN PURWOSARI PERBALAN, SEMARANG Kusumastuti, Aprillia Elly; Yuliana, Rahmi; Wahyuni, Asri Nur; Mursid, Ali; Hidayat, Dwi Suryanto
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1583

Abstract

Eco Green Village, which promotes an environmentally friendly concept, is being developed within the creative economy and eco-based tourism sectors. The community in this area has the potential for micro-enterprises, including the angkringan (traditional food stall) business, a key component of Indonesian culinary culture. However, the challenges of changing consumer trends require businesses to adapt to the demands of cleanliness, comfort, and environmentally friendly concepts. Professional management training is a solution to improve business actors' skills in business planning, finance, marketing, and environmentally friendly practices. The goal is for angkringan businesses to become more than just a means of livelihood but also contribute to sustainable economic and environmental development. The training is expected to encourage orderly financial management, broader marketing through digital marketing, innovative product and service development, and a strong entrepreneurial mindset to increase the income and well-being of the surrounding community.Keywords: Eco green, angkringan business, digital marketing
Co-Authors Ali Mursid Dwi Suryanto Hidayat Farhanah, Arina Rahmi Yuliana Rizqiana, Fitra Wahyuni, Asri Nur