Fokus Abdimas
Vol 4, No 2: Oktober 2025 (In Press)

PELATIHAN MANAJEMEN USAHA ANGKRINGAN GANG ZEPI DI KAMPUNG ECO GREEN PURWOSARI PERBALAN, SEMARANG

Kusumastuti, Aprillia Elly (Unknown)
Yuliana, Rahmi (Unknown)
Wahyuni, Asri Nur (Unknown)
Mursid, Ali (Unknown)
Hidayat, Dwi Suryanto (Unknown)



Article Info

Publish Date
29 Oct 2025

Abstract

Eco Green Village, which promotes an environmentally friendly concept, is being developed within the creative economy and eco-based tourism sectors. The community in this area has the potential for micro-enterprises, including the angkringan (traditional food stall) business, a key component of Indonesian culinary culture. However, the challenges of changing consumer trends require businesses to adapt to the demands of cleanliness, comfort, and environmentally friendly concepts. Professional management training is a solution to improve business actors' skills in business planning, finance, marketing, and environmentally friendly practices. The goal is for angkringan businesses to become more than just a means of livelihood but also contribute to sustainable economic and environmental development. The training is expected to encourage orderly financial management, broader marketing through digital marketing, innovative product and service development, and a strong entrepreneurial mindset to increase the income and well-being of the surrounding community.Keywords: Eco green, angkringan business, digital marketing

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Journal Info

Abbrev

abdimas

Publisher

Subject

Economics, Econometrics & Finance

Description

Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara mempunyai ruang lingkup pada bidang Akuntansi dan Manajemen yang berfokus pada: Pengentasan kemiskinan berbasis sumber daya lokal Pengelolaan wilayah pedesaan berkearifan lokal ...