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All Journal PRESTASI EconBank : Journal Economics and Banking Fokus Abdimas
Aprillia Elly Kusumastuti
STIE Bank BPD Jateng Semarang.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Fokus Abdimas

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PELATIHAN MANAJEMEN USAHA ANGKRINGAN GANG ZEPI DI KAMPUNG ECO GREEN PURWOSARI PERBALAN, SEMARANG Kusumastuti, Aprillia Elly; Yuliana, Rahmi; Wahyuni, Asri Nur; Mursid, Ali; Hidayat, Dwi Suryanto
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1583

Abstract

Eco Green Village, which promotes an environmentally friendly concept, is being developed within the creative economy and eco-based tourism sectors. The community in this area has the potential for micro-enterprises, including the angkringan (traditional food stall) business, a key component of Indonesian culinary culture. However, the challenges of changing consumer trends require businesses to adapt to the demands of cleanliness, comfort, and environmentally friendly concepts. Professional management training is a solution to improve business actors' skills in business planning, finance, marketing, and environmentally friendly practices. The goal is for angkringan businesses to become more than just a means of livelihood but also contribute to sustainable economic and environmental development. The training is expected to encourage orderly financial management, broader marketing through digital marketing, innovative product and service development, and a strong entrepreneurial mindset to increase the income and well-being of the surrounding community.Keywords: Eco green, angkringan business, digital marketing
Co-Authors Ali Mursid Dwi Suryanto Hidayat Farhanah, Arina Rahmi Yuliana Rizqiana, Fitra Wahyuni, Asri Nur