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All Journal MAKSI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Gunung Djati Conference Series
Rahayu Kusumadewi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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ANALISIS RASIO KEUANGAN SEBAGAI INDIKATOR GOING CONCERN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) DI KABUPATEN MAJALENGKA Rahayu Kusumadewi
MAKSI Vol 1, No 2 (2014)
Publisher : MAKSI

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Abstract

            Tujuan penelitian ini adalah untuk mengetahui kondisi rasio keuangan pada Perusahaan Daerah Air Minum (PDAM) di Kabupaten Majalengka, danuntuk mengetahui peranan rasio keuangan yang diterapkan sebagai indikator going concern pada Perusahaan Daerah Air Minum (PDAM) di Kabupaten Majalengka.Populasi dalam penelitian ini adalah Laporan Keuangan Pada Perusahaan Daerah Air Minum di Kabupaten Majalengka dari tahun 2008 sampai dengan tahun 2012dansemuanyadijadikansampelpenelitian.Jenis data yang digunakan dalam penelitian ini yaitu data kuantitatif. Sumber pengumpulan data dalam penelitian ini yaitu Data Primer dan Data Sekunder. Adapun prosedur pengumpulan data dalam penelitian ini adalah Kepustakaan dan Pengamatan Lapangandengan caraObservasi, Teknik Wawancara, serta Dokumentasi.Penelitianini menunjukkanbahwaberdasarkan hasil analisis data keuangan pada tahun 2011 dan 2012 pada PDAM Majalengka, kondisi rasio likuiditasnya tergolong sangat baik karena nilai rasionya lebih dari 200%. Nilai rasio leveragenya sebesar  23,50% dan 22,55% sehingga dapat dikatakan bahwa nilai tersebut menunjukkan besarnya dana atau modal yang berasal dari pinjaman. Besarnya rasio aktivitas yaitu sebesar 199,59 dan 252,06 yang menunjukkan tingkat efektivitas pemanfaatan aktiva dalam menghasilkan penjualan. Sedangkan besarnya efisiensi pemanfaatan laba sebelum pajak terhadap aktiva (rasio profitabilitas) yaitu sebesar 4,79% dan 8,50%.Analisis rasio keuangan yang menggambarkan kondisi kesehatan perusahaan memiliki peranan penting untuk keberlangsungan perusahaan dalam mempertahankan going concern perusahaan tersebut.
The Role of Marketing and Individual Environment Association in Elevating the Customer Value Rahayu Kusumadewi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 4 (2019): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i4.601

Abstract

This research aimed at descriptively reviewing marketing and individual environment association upon the customer value as well as verifying the influence of the association upon the customer value, both in partial and simultaneous measurements. A descriptive verification method was applied to the research. Furthermore, the population of the research consisted of students who had been officially registered at Faculty of Teacher Training and Education conducted by Private Universities in West Java Province. A proportional cluster random technique was used to select the sample. In terms of data sources, there were two types: primary and secondary data. To analyze the data, an analysis of Structural Equation Modelling (SEM) was occupied. The result of the research had indicated that marketing and individual environment association and the customer value had shown unsatisfactory outcome. According to verification research, marketing and individual environment association had significantly contributed to the customer value, both in partial and simultaneous measurements.
DIGITAL MARKETING ADAPTATION AMONG ISLAMIC BUSINESSES IN EMERGING MARKETS: RESILIENCE STRATEGIES AGAINST GLOBAL PROTECTIONIST ECONOMIC TRENDS Avid Leonardo Sari; Rahayu Kusumadewi; Dudang Gojali; Iwan Setiawan; Muhammad Zaky
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study explores how Islamic businesses in emerging markets are adapting their digital marketing strategies in response to rising global protectionist economic trends. Through an integrative literature review, the paper synthesizes scholarly findings from peer-reviewed journals and reputable sources published within the last decade. The research highlights that protectionist policies have intensified market entry barriers, disrupted supply chains, and challenged consumer accessparticularly in Muslim-majority developing economies. Islamic enterprises, driven by ethical principles and religious values, have increasingly leveraged digital tools to maintain competitiveness and resilience. The findings reveal that digital marketing adaptation is not merely a tactical response, but a strategic transformation rooted in cultural identity and contextual innovation. Moreover, the literature underscores the importance of social media, mobile commerce, and content personalization in shaping consumer engagement in these markets. Despite growing scholarly interest, existing studies often overlook the intersection between Islamic business values and technological adaptation. This review identifies a significant research gap in understanding how Islamic ethical frameworks influence digital marketing behavior. The paper contributes by offering a conceptual foundation for future empirical inquiry on resilient business practices within faith-based economies. Ultimately, the study advances theoretical and practical discussions on the digital transformation of Islamic businesses amid economic uncertainty.
Co-Authors Agus Alamsyah Perwiranegara, Agus Alamsyah Gojali, Dudang Iwan Setiawan Leonardo Sari, Avid Muhammad Zaky