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All Journal Journal of Educational, Health and Community Psychology Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Jurnal Biosains Pascasarjana JURNAL KESEHATAN LINGKUNGAN (Journal of Environmental Health) Jurnal Biometrika dan Kependudukan (Journal of Biometrics and Population) UNEJ e-Proceeding MALIA Jurnal Pengabdian Magister Pendidikan IPA Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal KIDDO: Jurnal pendidikan Islam Anak Usia Dini Cendekia Medika : Jurnal Stikes Al-Ma`arif Baturaja Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Lentera Pengabdian WOMB Midwifery Journal Jurnal Elektronik Pendidikan Matematika Tadulako
Nurul Fitriyah
Departemen Biostatistik Dan Kependudukan, Fakultas Kesehatan Masyarakat, Universitas Airlangga, Surabaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Lentera Pengabdian

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Meningkatkan Penjualan UMKM sebagai Wujud Pemberdayaan Pada UMKM Bangun Jaya Di Desa Sukaraya Ibnu Andaris; Yuki Dwi Darma; Dea Cahyani; Nurul Fitriyah; Rika Purnamasari; Devi Herlina
Lentera Pengabdian Vol. 2 No. 03 (2024): Juli 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i03.484

Abstract

The Micro, Small and Medium Enterprises (MSME) sector plays a crucial role in shaping Indonesia's economic activity and serves as a fundamental pillar of the national economy. According to Law no. 20 of 2008, MSMEs refer to productive enterprises that are owned by people or corporate entities and fulfill certain conditions. The objective of this study is to investigate the Bangun Jaya banana bread micro, small, and medium enterprise (MSME) in Hamlet 1 Sukaraya Village, which is overseen by Pak Nedi. The study employs qualitative methodologies to get a comprehensive comprehension of the operations of these micro, small, and medium enterprises (MSMEs). The data was acquired by comprehensive interviews, observation, and documentation. The study findings indicate that the banana bread manufacturing system of Bangun Jaya is commendable and sophisticated. However, there are still challenges in terms of marketing. The involvement of the Real Work Lecture (KKN) team from Pelita Bangsa University enables the implementation of a more comprehensive marketing approach to boost sales of this product.
Co-Authors Abdul Hamid Abdul Rahman Aftina Eka Rahmayanti Ahmad Faizin Alma Akhmad Dwi Priyatno Ali Harokan Almas Ghassani Celesta Ayik Mirayanti Mandagi Danti, Renita Rizkya Dea Cahyani Devi Herlina Dewi Pusparini Diansanto Prayoga Fifi Novitasari Herdinta Salsabella Kusdianto Ibnu Andaris Ifrohatul Hasanah Imroatul Hasanah Indri Hartiningrum Jayanti Dian Eka Sari, Jayanti Dian Jumaati Katherine Lailatul Hasanah Lidia Grestanti Lisa Fitri Lucia Yovita Hendrati Merry Iriani Mohammad Zulkarnaen Muh Hasbi Muhammad Al Amin Muhammad Syauqi NUR AINI Putri Yunia Fitri Ratih Nur Hayati Reza Destiani Rika Purnamasari Rosalia Nindy Prastika Sari Sarda Ika Devi Suhariningsih Suhariningsih Sulistyawati Suryani Dyah Astuti Syahrul Ramadhan Syilvana Rohmawati Dewi Widya Retnaning Puspita Winarno Winarno, Winarno Yuki Dwi Darma