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All Journal PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic Jurnal sistem informasi, Teknologi informasi dan komputer CESS (Journal of Computer Engineering, System and Science) Format : Jurnal Imiah Teknik Informatika Tech-E JITK (Jurnal Ilmu Pengetahuan dan Komputer) Petir IJISCS (International Journal Of Information System and Computer Science) Jurnal Ilmu Teknik dan Komputer Bulletin of Computer Science Research Abdi-Dharma Jurnal Satya Informatika Sinergi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nasional IJISCS (International Journal of Information System and Computer Science) Jurnal Ilmiah Universitas Satya Negara Indonesia
Fajriah, Riri
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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UTILIZATION OF BIG DATA IN IMPROVING MARKETING STRATEGIES Riri Fajriah
Jurnal Ilmiah Universitas Satya Negara Indonesia Vol. 2 No. 2 (2024): May - October 2024
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59134/jfmcss89

Abstract

Big Data is data characterized by very large, very varied, fast-growing of data and may not need to be treated specially structured with innovative technology to obtain in-depth information and can help in making a better decision. The important things of Big Data is not just about technical capability to process data, but the benefits of its that can be realized by the company by using Big Data Analytics Terminology and it is believed come from web search company which process data the aggregation of distributed very large and unstructured. The challenge of Big Data includes the acquisition, accuracy of data, storage, search (search), the distribution, transfer, data analysis, and data visualization. The trend of Big Data is increasingly enlarged set of data caused by the increase of information from large sets of inter-related, compared with other small associations with the total number of the same data. One of the utilization of Big Data is a boost in sales with improved marketing strategy in matters such as: product campaigns, consumer segmentation and markets analysis, location-based marketing, sentiment analysis, personalized marketing and lure customers.
Co-Authors Arie Lystha Arief Wibowo Athiyyah Nisrina Mahsyar Bagus Priambodo Bayu Waseso Fachroni Arbi Murad Faizal Zuli, Faizal Hery Wahyudi Indriyanti, Prastika Jumaryadi, Yuwan Lukman Hakim Meliana Meliana Muhammad Rifqi Muhammad Yusuf Bagus Rasyiidin Mutiara Safitri Nia Rahma Kurnianda Pebri Oktaviani Puspita Sari Anggraeni Ruci Meiyanti Santoso, Teguh Budi Saruni Dwiasnati Setia Bakti Christian Syukri Nazar Umniy Salamah