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Siwi MM. SE. Lastari
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Decision Sciences, Operations Research & Management

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FACTORS AFFECTING THE TRANSFER OF USE OF MARKS HANDPHONE AMONG THE STUDENTS Case study of University Students Mercu Buana Yogyakarta Gandaria, Denok; Lastari, SE., MM., Siwi; Darini, M.Si., Dra. Sri
Management 2010
Publisher : Management

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Abstract

This research focused to know what factors are affecting the movement of mobile phone brands use among students at the University Mercu Buana Yogyakarta. In addition, this study also aims to determine why students are choosing a particular brand of mobile phones as a communication tool, find the displacement using a mobile phone brand to another brand, make projections of the global handset market share among the students of the University of Mercu Buana Yogyakarta. Methods of data collection in this research is the questionnaire method by using Likert scale. To predict the market share of each brand of mobile phone use Markov Chain analysis, so that the resulting market share of Nokia in 2008 by 49%, 19% S. Ericsson, Motorola 10%, Samsung at 8%, Siemens 11%, and LG 3%. In 2009 Nokia market share of 51%, 18% S. Ericsson, Motorola 9%, 9% Samsung, Siemens 8%, and LG 6%. Year 2010 Nokia market share of 50%, 18% S. Ericsson, Motorola 9%, 8% Samsung, Siemens 7%, and LG 9%. Nokia 2011 market share of 49%, 17% S. Ericsson, Motorola 8%, 8% Samsung, Siemens 7%, and LG 12%. Multiple linear regression analysis used to determine the influence of external factors which consist of the price (X1), feature (X2), design (X3), durability (X4) and ease of operation (X5) to transfer the use of mobile phone brands among college students (Y). Data analysis was performed with the aid of SPSS 12.0 for Windows software aimlessly following regression equation: Y = 3.397 + 0.237 X1 + 0.270 X2 + 0.208 X3 + 0.335 X4 + .210 X5 Based on the above equation can be seen that the variable pricing, features, design, durability, and ease of operation have a positive influence on movement of the use of mobile phone brands among. Keywords: Projections, Market Share. college students.
FACTORS AFFECTING INTERESTS AND CONSUMER ATTITUDES CONSUMES BACK DRINKING WATER REFILL IN YOGYAKARTA One, Sumiyo; Nani Muryani, SU., Dra.; Lastari, SE., MM., Siwi
Management 2010
Publisher : Management

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Drinking water is a basic requirement for every human being. The increasing public concern about health and the advancement of technologies that exist today has brought drinking water into a large bisis and delivery of mineral water brands such as Aqua, Aqauria, Ades, etc.. For years those brands dominate the mineral water market in Indonesia, but over time, the price of mineral water becomes more expensive. One consequence is that there began to emerge and business development of drinking water refill. By offering a much cheaper price, drinking water refill has an alternative choice for people who start declining purchasing power. Great feedback from the community is what makes drinking water business content more and more popular ualng by small entrepreneurs. With limited capital, this business is promising big profits in a short time, even more so in the city of Yogyakarta, where the population is dominated by students with minimal pocket money. On the other hand, employers also look at prospects for the future h currents. This can be seen through the attitude towards consumer interests, whether consumers have a tendency to continue to consume drinking water refill or not. One approach that can be used to understand consumer attitudes and their effects on consumer interests to behave is Palnned Theory of Behavior. This theory discusses the influence of attitude behavior, subjective norm and perceived control keprilakuan against consumer interests, in this study Theory ofPalnned Behavior applied to influence behavior attitude, subjective norm and perceived control keprilakuan against consumer interest to continue to consume drinking water refill. Past behavior variables are added to obtain better results. The results of this study with the t test and F test indicated that attitudes, subjective norms, behavioral control and past keprilakuan jointly significantly influence the formation of interest. Meanwhile, the measurement of interest through multiple regression analysis showed that the people of Yogyakarta has a more moderate interest to continue to consume drinking water refills, mean refill drinking water business does not have good prospects sukup future. Keywords: Drinking water refills, attitude, subjective norm, control keprilakuan, actors of the past, t test, F test, multiple regression.
ANALYSIS OF STAFF INVOLVEMENT IN THE WORK IN THE DEPARTMENT HEALTH DISTRICT SLEMAN (Case study in Sleman District Health Office) One, Suyati; Lastari, SE., MM., Siwi; Nawarcono, SE., MM, Winanto
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

Abstract

Performance is influenced by individual characteristics (ability and skill, personality, perception, attitude, experience, gender, age, race, traits, and learning capacity) and the work environment (organizational structure, job design, policies, rules, awards, and sanctions and resources). Performance is the performance results of operations of both quantity and quality employees in an organization. Assessment of performance through self assessment (self assessment) is the most common approach to measuring and understanding individual differences. Of the 40 respondents, 34 respondents were in the score 50-74 entering the medium category, while others are located at 6 respondents score 75-100 are included in the high category. And nothing at all that is in the score 25-49 of respondents means that does not exist at all employees who are in the low category. From the above data it can be concluded that the Employees´ Involvement in Sleman District Health Office Who´s because 34 respondents from 40 respondents as a whole is in the medium category, while another 6 respondents who are in the high category and nothing at all that is in the low category. Upshot: Employee Involvement Sleman District Health Office if viewed from the employees´ loyalty Medium. Based on the results of research conducted on the Involvement of Employees Working in Sleman District Health Office, it can be concluded that: 1. The amount of employee involvement in completing the work in Sleman District Health Office of average height when seen from the analysis that there were 33 respondents from 40 respondents or 82.5%. 2. Sleman District Health Office personnel almost all have been involved in completing a job in Sleman District Health Office. Keywords : staff involvement, work in the department health
Co-Authors Denok Gandaria Dra. Sri M.Si. Darini Dra. SU. Nani Muryani Sumiyo One Suyati One Winanto Nawarcono