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All Journal Jurnal Ekonomi Modernisasi Jurnal Akuntansi Multiparadigma Journal of Socioeconomics and Development Jurnal REP (Riset Ekonomi Pembangunan) GROWTH Jurnal Ilmiah Ekonomi Pembangunan Syntax Idea Jurnal Ekonomi Pembangunan Jurnal Ilmiah Manajemen Kesatuan Jurnal Jendela Inovasi Daerah Jurnal Ilmiah Mahasiswa Fakultas Pertanian (JIMFP) International Journal of Green Tourism Research and Applications
Lorentino Togar Laut
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Product Quality, Business Capital, and Digital Marketing on MSME Development in Indonesia Astutik, Erni Puji; Laut, Lorentino Togar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Micro, small, and medium enterprises in Magelang Regency face challenges in maintaining competitiveness due to limited access to quality raw materials, capital, and effective marketing strategies. Digital tools, such as social media and digital payments, have transformed consumer behavior, offering opportunities for business growth. This study aims to evaluate the impact of product quality, business capital, and digital-based marketing on the development of micro, small, and medium enterprises in Magelang Regency. A quantitative approach was used, with data collected from 40 enterprises through questionnaires and analyzed using multiple linear regression. The findings show that digital-based marketing significantly enhances enterprise development, particularly in increasing sales turnover and customer growth. In contrast, product quality and business capital have no significant impact, likely due to local market preferences for affordable products and the use of capital for daily operations. These results suggest that digital marketing is a key driver of growth for micro, small, and medium enterprises in Magelang Regency. The study concludes that enterprise owners should prioritize digital marketing strategies, such as using social media and e-commerce platforms, to boost competitiveness, while policymakers should support digital literacy programs to strengthen the local economy.
Co-Authors Astutik, Erni Puji Ayuningtyas, Andini Endang Kartini Panggiarti Faisal Adi Saputra Isna Hana Nur Izati Izati, Isna Hana Nur Jalu Aji Prakoso Jihad Lukis Panjawa Lucia Rita Indrawati Nabila, Luluk Miftakhurrohmah Neni Kristiana Prakoso, Jalu Aji Pranizty, Tasya Putri Indra Putra Arif Budiman Sudati Nur Sarfiah Sugiharti, Rr. Retno Syaputra, Iqbal Aji Taufik, Ikhwan