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All Journal Jurnal Ekonomi Modernisasi Jurnal Akuntansi Multiparadigma Journal of Socioeconomics and Development Jurnal REP (Riset Ekonomi Pembangunan) GROWTH Jurnal Ilmiah Ekonomi Pembangunan Syntax Idea Jurnal Ekonomi Pembangunan Jurnal Ilmiah Manajemen Kesatuan Jurnal Jendela Inovasi Daerah Jurnal Ilmiah Mahasiswa Fakultas Pertanian (JIMFP) International Journal of Green Tourism Research and Applications
Lorentino Togar Laut
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Product Quality, Business Capital, and Digital Marketing on MSME Development in Indonesia Astutik, Erni Puji; Laut, Lorentino Togar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4205

Abstract

Micro, small, and medium enterprises in Magelang Regency face challenges in maintaining competitiveness due to limited access to quality raw materials, capital, and effective marketing strategies. Digital tools, such as social media and digital payments, have transformed consumer behavior, offering opportunities for business growth. This study aims to evaluate the impact of product quality, business capital, and digital-based marketing on the development of micro, small, and medium enterprises in Magelang Regency. A quantitative approach was used, with data collected from 40 enterprises through questionnaires and analyzed using multiple linear regression. The findings show that digital-based marketing significantly enhances enterprise development, particularly in increasing sales turnover and customer growth. In contrast, product quality and business capital have no significant impact, likely due to local market preferences for affordable products and the use of capital for daily operations. These results suggest that digital marketing is a key driver of growth for micro, small, and medium enterprises in Magelang Regency. The study concludes that enterprise owners should prioritize digital marketing strategies, such as using social media and e-commerce platforms, to boost competitiveness, while policymakers should support digital literacy programs to strengthen the local economy.
Business development plan for Ngargogondo tourism village based on industry 4.0 technology Indrawati, Lucia Rita; Laut, Lorentino Togar; Ayuningtyas, Andini; Taufik, Ikhwan
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.81-91

Abstract

Ngargogondo Tourism Village is one of the tourist villages in Magelang Regency, which is in the Balai Ekonomi Desa (Balkondes) area of the Borobudur Region. This tourist village was newly formed and was inaugurated in 2021. Meanwhile, marketing success is one factor determining a tourist village's development. In addition, other more attractive and anti-mainstream developments are needed with the surrounding tourist villages. The current study applied a descriptive qualitative research by conducting observations and interviews. Then, the information and data were measured and analyzed utilizing marketing mix, SWOT, and Business Model Canvas (BMC) analyses. This research procedure also consisted of three stages: data collection, data analysis, and presentation of data analysis results. The focus on the data analysis is based on the 9 aspects, including customer segment, value proposition, channels, customer relationship, revenue stream, key resources, key activities, key partnership, and cost structure. Based on this, a study is required to identify the marketing potential of Ngargogondo Village based on the marketing mix and then analyzed based on SWOT and Business Model Canvas (BMC) to develop a tourism business development plan base on industry 4.0 technology. Further, the research results can be used to formulate a marketing strategy for the Ngargogondo Tourism Village to develop its tourism business.
Co-Authors Astutik, Erni Puji Ayuningtyas, Andini Endang Kartini Panggiarti Faisal Adi Saputra Isna Hana Nur Izati Izati, Isna Hana Nur Jalu Aji Prakoso Jihad Lukis Panjawa Lucia Rita Indrawati Nabila, Luluk Miftakhurrohmah Neni Kristiana Prakoso, Jalu Aji Pranizty, Tasya Putri Indra Putra Arif Budiman Sudati Nur Sarfiah Sugiharti, Rr. Retno Syaputra, Iqbal Aji Taufik, Ikhwan