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All Journal Kanal : Jurnal Ilmu Komunikasi Indonesian Journal of Cultural and Community Development
Asiyatul Ulfiyah
Universitas Muhammadiyah Sidoarjo
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Marketing Communication in Increasing Room Occupancy at Reddoorsz Hotels During the Covid -19 Pandemic Ainur Rochmaniah; Adella Eka Ridwanti; Asiyatul Ulfiyah; Rachma Sari Octaviani; Ayu Diah Oktaviana
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i2.1230

Abstract

The Covid -19 pandemic has significantly decreased the occupancy of the RedDoorz Syariah Buduran Sidoarjo Hotel rooms. The objective is to describe the marketing communication strategy used by the RedDoorz Syariah Buduran Hotel in increasing room occupancy. The study used a qualitative research method at the RedDoorz Buduran Hotel in March-August 2020. The information in this study was the hotel manager which was equipped with 3 people and 5 hotel visitors, with a purposive sampling technique which the criteria of hotel managers dan service staff. Observation data observation techniques, open interviews, and documentation. The results show that the RedDoorz Syariah Buduran hotel has carried out digital advertising through social media such as media (Instagram, website and Twitter) and TV advertising (youtube), sales promotion through the distribution of discount vouchers to visitors and holding local scale events, as well as conducting communication through the public relations division by inviting the surrounding community at the hotel anniversary event. The marketing communication strategies that are carried out are integrated with each other, so as to increase the number of visitors during a pandemic.
Public Perception of the Negative Impact of Covid-19 Vaccination in Sidoarjo Asiyatul Ulfiyah; Didik Hariyanto
Indonesian Journal of Cultural and Community Development Vol 14 No 1 (2023): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1502.026 KB) | DOI: 10.21070/ijccd.v14i1.848

Abstract

This research is based on the fact that many people do not believe and doubt the existence of vaccination for various reasons such as issues regarding health, vaccine development, the impact of vaccines and the effectiveness of vaccine types, causing different perceptions from each community. This study uses a qualitative research type with a descriptive approach. The technique of determining the informants in this study used a purposive sampling technique. The results of this study indicate that the perception of the Pucanganom community can be seen from three elements, namely the first Perception Perpetrator, from the results of this study it can be seen that most of the Pucanganom Village community accept the Covid-19 vaccination because vaccination is quite important in avoiding the Covid-19 virus and his party believes and enthusiasm with the Covid-19 vaccination. The second in terms of targets or objects, shows that they believe vaccination can prevent the transmission of the Covid-19 virus. Of the many types of vaccinations available, the people of Pucanganom Village believe that moderna vaccination is the best type of vaccination. The third, in terms of the situation, shows that the people of Pucanganom Village in carrying out vaccinations on their own consciousness, not through coercion. They realized the importance of vaccination from various socializations carried out by village officials. Information regarding vaccination in Pucanganom Village is clear, complete and adequate. In practice, these three elements show a good perception of the pucangnaom community regarding the Covid-19 vaccination.
Co-Authors Adella Eka Ridwanti Ayu Diah Oktaviana Didik Hariyanto Rachma Sari Octaviani Rochmaniah, Ainur