Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Kanal : Jurnal Ilmu Komunikasi Indonesian Journal of Cultural and Community Development
Ayu Diah Oktaviana
Universitas Muhammadiyah Sidoarjo
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Marketing Communication in Increasing Room Occupancy at Reddoorsz Hotels During the Covid -19 Pandemic Ainur Rochmaniah; Adella Eka Ridwanti; Asiyatul Ulfiyah; Rachma Sari Octaviani; Ayu Diah Oktaviana
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i2.1230

Abstract

The Covid -19 pandemic has significantly decreased the occupancy of the RedDoorz Syariah Buduran Sidoarjo Hotel rooms. The objective is to describe the marketing communication strategy used by the RedDoorz Syariah Buduran Hotel in increasing room occupancy. The study used a qualitative research method at the RedDoorz Buduran Hotel in March-August 2020. The information in this study was the hotel manager which was equipped with 3 people and 5 hotel visitors, with a purposive sampling technique which the criteria of hotel managers dan service staff. Observation data observation techniques, open interviews, and documentation. The results show that the RedDoorz Syariah Buduran hotel has carried out digital advertising through social media such as media (Instagram, website and Twitter) and TV advertising (youtube), sales promotion through the distribution of discount vouchers to visitors and holding local scale events, as well as conducting communication through the public relations division by inviting the surrounding community at the hotel anniversary event. The marketing communication strategies that are carried out are integrated with each other, so as to increase the number of visitors during a pandemic.
Public Perception About Vaccination Service Information Through Instagram Account Ayu Diah Oktaviana; Kukuh Sinduwiatmo
Indonesian Journal of Cultural and Community Development Vol 14 No 1 (2023): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1638.706 KB) | DOI: 10.21070/ijccd.v14i1.846

Abstract

This study aims to determine and describe the public perceptionof followers of the Instagram account @upt_puskesmas_sukodono about vaccination services at the Sukodono Public Health Center. The study uses a qualitative method with a descriptive approach. Data collection was carried out through in-depth interview, observation and documentation using informant determination technique by purposive sampling. The data analysis technique used is descriptive with the source of data coming from interview with the stages of data collection, reduction, data assessment and drawing conclusions. The results of this study indicate that the informants feel that the uploads on the @upt_puskesmas_sukodono account are informative. Therefore, these perception indicators are very important in influencing the informants, so that the informants can give their perception of vaccination service information through the @upt_puskesmas_sukodono Instagram account. In addition, the informants chose the @upt_puskesmas_sukodono account as their account in seeking information about vaccination services because this account always provides accurate and reliable information. It indirectly changes people’s mindset about their need to get the information they need quickly and practically.
Co-Authors Adella Eka Ridwanti Asiyatul Ulfiyah Kukuh Sinduwiatmo Rachma Sari Octaviani Rochmaniah, Ainur