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Journal : Journal of Social Comunity Services

PROGRAM UMAYA: UMKM MANDIRI DAN BERDAYA : Indonesia Fikri, M. Andi
Journal of Social Comunity Services Vol. 1 No. 2 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i2.73

Abstract

The problems experienced by PANCASONA the Small and Medium Business Enterprises (UMKM) are generally in the marketing and branding process. If we are examine further, the first one special problems in Pancasona UMKM there are limitations in product marketing due to a lack of understanding of digital marketing. profitable in promoting products effectively due to the lack of strong branding. Based on the problems were observed regarding the products in Pancasona UMKM. Then carry out an analysis of the potential of the small and Medium business enteeprises in Pancasona (UMKM) and determine a several activity programs it will be implemented on The Small and Medium Business enterprises PANCASONA UMKM , by carrying out companion and innovation programs for Pancasona UMKM to optimize the business potential of the, the small and medium program "PANCASONA" Independent and Empowered by The aim is empower the Small and Medium Business Enterprises (UMKM) in the region to be more independent and empowered. Some of the priority programs will be carried it out are creating banner designs, creating product knowledge and designing digital marketing via social media (Instagram).
OPTIMALISASI POTENSI PARIWISATA TAMAN KELINCI DESA DAWUHANSENGON KABUPATEN PASURUAN Fikri, M. Andi; Teaningrum , Ratna Yulis
Journal of Social Comunity Services Vol. 1 No. 2 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i2.102

Abstract

One of the activities that is a superior program in the Enlightenment Real Work Lecture (KKN-P) is optimizing the tourism potential of Rabbit Park in Dawuhansengon Village, Pasuruan Regency. The main problems faced are the lack of care for rabbit parks and lack of accessibility, so many people do not know about their existence. This research was conducted using the community service method through the Enlightenment Real Work Lecture (KKN-P) program conducted by students at Muhammadiyah University of Sidoarjo. The methods used include group debriefing, field surveys, preparation of work programs, and implementation of work programs. Actions taken include cleaning the park, making fences, signposts, road signs and repainting. The results of this program show that the improvements made by KKN-P students have had a positive impact on the condition of Rabbit Park and increased public interest in visiting the place. The village and local government need to provide support in optimizing the tourism sector in Dawuhansengon Village by improving access and marketing of Rabbit Park as well as organizing various tourism events that can attract tourist interest. Keywords: optimizing, potential, tourism
REVITALIZING PUBLIC SPACES AND EDUCATING CHILDREN THROUGH VISUAL COMMUNICATION IN KALISAMPURNO VILLAGE Fikri, M. Andi; Istiqomah, Istiqomah
Journal of Social Comunity Services Vol. 2 No. 3 (2025): Journal of Social Community Service (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v2i3.361

Abstract

Objective: This study aims to revitalize public spaces and strengthen early childhood education through a visual communication approach in Kalisampurno Village, Tanggulangin District, Sidoarjo Regency. The activity focused on utilizing Kalisampurno Dam Park as a multifunctional public space that can accommodate social interaction, education, and strengthen the village's visual identity. Method: The community-based participatory approach was used, with an implementation strategy in the form of project-based learning. This activity involved 39 Communication Science students from Muhammadiyah University of Sidoarjo who were divided into three divisions: quote boards, education, and games. The data collection process was carried out through participatory observation, informal interviews, and visual documentation, then analyzed descriptively qualitatively. Results: The results of the program showed that the revitalization of public spaces through aesthetic elements (quote boards, garden decorations, welcoming monuments) successfully strengthened the park's image as an educational and tourist destination. The "Learning While Playing" program also succeeded in involving local PAUD institutions in culturally based outdoor educational activities. These findings indicate that locally based visual communication can be an effective tool in supporting character education and cultural preservation. Novelty: This program's novelty lies in the integration of public art, early childhood education, and cross-community collaboration in a single model of sustainable service.