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All Journal Jurnal Bina Bangsa Ekonomika Procedia of Social Sciences and Humanities
Utomo, Zulkifli Arizalu Satrio
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Branding of Kedungudi Sky Park Hill Ecotourism in the TikTok account @pesona_trawas Utomo, Zulkifli Arizalu Satrio; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.641

Abstract

Nature tourism (ecotourism) is a form of exploitation of natural resources that prioritizes the use of nature for human satisfaction. Indonesia has a very large area and has the potential for regional development if managed properly. Ecotourism is an option that can be used to advance the village by involving the full participation of the local community in every stage, from planning to supervision. Social media is any form of media that is present in a network with users who can interact, exchange ideas, and exchange content or what is often referred to as content. Social media can also be described as a guide to exchange quality information in the form of text, images, videos, and audio with users who use social media. The purpose of this study is to understand the role of the social media platform TikTok in increasing the number of visitors in Kedungudi Sky Park Hill. The theory used in this study is marketing communication, which serves as a guide for how the brand process takes place. This study uses a qualitative descriptive method. By taking data sources by purposive sampling using triangulation data collection techniques. The qualitative approach is a data collection method that produces descriptive data in the form of written or spoken words. Data sources were obtained from sources and other documents in the form of images and photos. The findings of this study show that the use of TikTok social media has succeeded in increasing the number of visitors at Kedungudi Sky Park Hill. By using the right visual content, it can attract the attention of the wider community.
DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK PIA MAHEN Baswedan, Fauzi; Utomo, Zulkifli Arizalu Satrio; Rochmaniah, Ainur; Febriana, Poppy
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.641

Abstract

The purpose of implementing this community service is a form of responsibility from CSR (corporate social responsibility) to the surrounding community. This time the community service is focused on Pia Mahen MSMEs engaged in snacks, the presence of MSMEs also has a positive impact on improving the economy in Indonesia. The method used to carry out community service is by using 3 stages, starting from the pre-production stage which contains the search for problems that are being experienced by the resource persons, during production, namely the process of community service by carrying out various programs that have been formed, and post-production, namely the assessment stage of the success of the community service process that has been implemented. The selection of this method is considered helpful to classify the order that will be carried out for this community service. The result obtained from this community service is that there is an increase in followers and posts on Pia Mahen's Instagram and TikTok accounts, with the creation of interactive and creative content, thereby expanding the marketing reach of Pia Mahen's products. Based on the community service that has been carried out, it is understood that participation in marketing strategies with online media is very influential and has a significant impact
Branding of Kedungudi Sky Park Hill Ecotourism in the TikTok account @pesona_trawas Utomo, Zulkifli Arizalu Satrio; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.641

Abstract

Nature tourism (ecotourism) is a form of exploitation of natural resources that prioritizes the use of nature for human satisfaction. Indonesia has a very large area and has the potential for regional development if managed properly. Ecotourism is an option that can be used to advance the village by involving the full participation of the local community in every stage, from planning to supervision. Social media is any form of media that is present in a network with users who can interact, exchange ideas, and exchange content or what is often referred to as content. Social media can also be described as a guide to exchange quality information in the form of text, images, videos, and audio with users who use social media. The purpose of this study is to understand the role of the social media platform TikTok in increasing the number of visitors in Kedungudi Sky Park Hill. The theory used in this study is marketing communication, which serves as a guide for how the brand process takes place. This study uses a qualitative descriptive method. By taking data sources by purposive sampling using triangulation data collection techniques. The qualitative approach is a data collection method that produces descriptive data in the form of written or spoken words. Data sources were obtained from sources and other documents in the form of images and photos. The findings of this study show that the use of TikTok social media has succeeded in increasing the number of visitors at Kedungudi Sky Park Hill. By using the right visual content, it can attract the attention of the wider community.
Co-Authors Baswedan, Fauzi M. Andi Fikri Poppy Febriana Rochmaniah, Ainur