Article Per Year (5 Year)
p-Index From 2021 - 2026
2.083
P-Index
This Author published in this journals
All Journal Kinesik Communicatus: Jurnal Ilmu Komunikasi SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Sinergitas PkM & CSR Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Komunikasi Global
Intan Primadini
Universitas Multimedia Nusantara
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Feminitas yang Dirasakan: Perempuan Bekerja dalam Pekerjaan yang Didominasi Laki-Laki Nadia Revania Bima; Intan Primadini
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 2 (2023): Agustus 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i2.831

Abstract

Patriarchal society significantly affects how people interpret gender In the Indonesian, which leads to segregation and gender stereotypes in the workplace.Current development, women are entering fields like mining and construction that were formerly dominated by men. This study seeks to understand how women perceive their femininity when working in environments where men predominate. The research method is interpretive phenomenological analysis (IPA), which uses a qualitative and explorative approach in line with the constructivist paradigm. The information gathered from interviews was analyzed using Smith, Flowers, and Larkin's (2009) data analysis techniques. The findings indicate that women who work in professions where men predominate regard their femininity as a combination of traditional femininity, new femininity, and adopted male traits as a means of adjusting to the workplace. This leads us to the conclusion that femininity is currently changing and that women today tend to express themselves more freely.
Covid-19 and Cinemas: The Importance of Creating the Engagement with Customers through Social Media Ramadhan Maulana Putra; Intan Primadini
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1994

Abstract

The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. This study is a quantitative research and data is obtained through survey using questionnaire. This research questionnaire was distributed to 400 respondents. Based on the result of this study, it is known that Read Dimension has the highest influence on Engagement. Furthermore, Social Media Marketing was found to significantly influence Customer Engagement. Keywords: Covid-19, Cinema XXI, Social Media, Social Media Marketing, Customer Engagement.
Co-Authors Ananto Prabowo Angelia Heriyanto Bangun, Cendera Rizky Anugrah Chininta Rizka Angelia Isysya Kega Jasmine Putri Kadek Tri Anggraeni S. C. P Marchella Rachel Nadia Revania Bima Naomi Tehillah Ramadhan Maulana Putra Ringkar Situmorang Sagung Kartika Veda Jayanti Putera Septi Fahmi Choirisa Sharon Angelita Halim Victoria Glory Henderson Wanda Gema Prasadio Akbar Hidayat Yoanita Alexandra