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PENGARUH KOMUNIKASI PEMASARAN YANG DILAKUKAN OLEH DOSEN TERHADAP MINAT BACA MAHASISWA PADA PERPUSTAKAAN PERGURUAN TINGGI NEGERI DI JAKARTA SELATAN Surya Adi Sasmita
KINESIK Vol. 8 No. 3 (2021): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i3.230

Abstract

The College Library was established to support academic needs both for the internal public and the external public of the college itself. However, the development of communication technology has made the interest in reading students in college libraries decrease. Therefore college libraries must implement the right strategies to increase students' reading interest in the library. Through this study, researchers found the influence of marketing communication strategies carried out by lecturers (variable x) on students' reading interest (variable y) by 72%. This shows that lecturers should also provide socialization and direction to students related to the importance of reading reference sources from campus libraries by telling interesting things so that students' reading interest in college libraries increases librarians in college libraries can make lecturers as co-workers in carrying out lecturer marketing communication strategies considering are individuals whose daily life is more interact with students so that lecturers have an important role in carrying out library marketing communication to students.
Penyuluhan Budi Daya Porang Sebagai Upaya Pembentukan Sikap Positif Petani di Desa Gemblegan Kalikotes Klaten Jawa Tengah Shine Pintor Siolemba Patiro; Hendrian Hendrian; Surya Adi Sasmita; Ramdhan Kurniawan; Lasando Lumban Gaol; Vegananda Yansaputra; Hety Budiyanti
Jurnal Abdidas Vol. 3 No. 1 (2022): February, Pages 1-227
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v3i1.549

Abstract

Desa Gemblegan Kalikotes Klaten memiliki masyarakat yang mayoritas pekerjaannya adalah petani. Namun, pekerjaan tersebut belum mampu meningkatkan kesejahteraan ekonomi keluarga sehingga masih banyak masyarakatnya yang tergolong miskin. Oleh karena itu penyuluhan budidaya porang dilakukan untuk mengubah pola pikir dan pola tindak masyarakatnya sehingga tercipta peningkatan kesejahteraan ekonomi. Tulisan pengabdian masyarakat ini bertujuan untuk menjelaskan mengenai penyuluhan yang dilakukan dalam mengungkap faktor-faktor yang membentuk sikap terhadap pelaksanaan budidaya porang. Penyuluhan ini dihadiri oleh 35 orang masyarakat desa tersebut. Focus Group Discussion dilakukan setelah penyuluhan untuk mengungkap mengenai sikap masyarakat dan faktor-faktor pembentuknya. Hasil penyuluhan ini menunjukkan bahwa masyarakat memiliki sikap yang positif terhadap pelaksanaan budidaya porang. Berdasarkan hasil FGD yang dilakukan, terdapat dua faktor penting yang mampu membentuk sikap masyarakat yaitu norma subyektif dan perilaku masa lalu yang berhubungan dengan penanaman porang. Hasil dari penyuluhan ini diharapkan dapat djadikan masukan bagi pemerintah daerah maupun pusat untuk senantiasa mempertimbangkan latar belakang dan kelompok referensi yang dapat membentuk sikap masyarakat yang dituju untuk pelaksanaan pemberdayaan.
Interpretation of Soft Skills in Archives DM Rachmaningsih; Wijayanti; Surya Adi Sasmita; Herwati D Utami
Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Vol 10 No 2 (2022): December
Publisher : Program Studi Ilmu Perpustakaan UIN Alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/kah/v10i2a8

Abstract

To meet the demands of the workplace, archivists need to understand how soft skills develop. Digital technology development is a task that needs to be accelerated right away. This article attempts to discuss the findings of studies on how archivists work from home (WFH) during the COVID-19 pandemic in Indonesia led to developing soft interpretative skills. A case study approach was employed in this descriptive qualitative research. Questionnaires and interviews were used as the primary data-collecting methods for samples from the local government, the business sector, and ANRI. The findings demonstrated that the perception of soft skills has evolved into an implicative function rather than a meaning-based one. Based on the study's findings, it was determined that soft skills provide an essential and crucial purpose, precisely the demand for digital literacy. It was also determined that the implementation of WFH during the COVID-19 pandemic demonstrated the use of digital literacy abilities.