Article Per Year (5 Year)
p-Index From 2021 - 2026
0.888
P-Index
This Author published in this journals
All Journal Katalogis Jurnal Pendidikan dan Pembelajaran IPA Indonesia AKSIOMA: Jurnal Program Studi Pendidikan Matematika Jurnal Ilmu Kesehatan Insan Sehat Sahid Development Journal: Jurnal Pengabdian Kepada Masyarakat Perbankan Syariah Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah
Widi Lestari
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS MANAJEMEN BISNIS SYARIAH PENGARUH POTONGAN HARGA, DISPLAY, KUALITAS PRODUK TERHADAP MINAT BELI DI ALFAMART RAYA CIBATOK, KECAMATAN CIBUNGBULANG, KABUPATEN BOGOR, JAWA BARAT Lestari, Widi; Trihantana, Rully; Suryani, Ermi
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 2 (2024): Mei 2024
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i2.168

Abstract

The purpose of this research is to analyze and explain whether the independent variables (price discounts, product displays and product quality) have a positive and significant effect on the dependent variable (purchasing interest). The method used in this research is quantitative which is associative. The subjects of this research are customers who shop at Alfamart Raya Cibatok. The data analysis method used is multiple linear analysis. The results of this study show that (1) the significance value is 0.03 which is smaller (<) than 0.05. This means that there is a significant influence between price discounts and buying interest. (2) A significance value of 0.00 which is smaller (<) than 0.05. This means that there is a significant influence between product display and purchase intention. (3) A significance value of 0.00 which is smaller (<) than 0.05. This means that there is a significant influence between product quality and purchase intention. (4) Simultaneously FCount is 85.607 with a significance result of 0.000 and F table = F (k; n-k) ‎‎= F = (3;97) = 2.70 results show that FCount is 85.607 greater (>) than 2.70 and a sig value of 0.00 which is smaller (<) than 0.05. This means that price discounts, product displays, and product quality simultaneously have a significant influence on purchase intention. Furthermore, how much the independent variable explains the dependent variable is shown in the value of the coefficient of determination of 0.719 or 71.9%, buying interest can be influenced by price discounts, product displays and product quality and the remaining 28.1%, buying interest is influenced by variables other.‎
Co-Authors Farida Nurhasanah Hasbullah Muhammad Khairil Suryani, Ermi Tri Atmojo Kusmayadi Trihantana, Rully