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All Journal JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS International Journal of Advanced Research in Social Studies
Annisa Soraya
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EKSPOR BUAH MANGGIS SEGAR DI PROVINSI SUMATERA UTARA Annisa Soraya; Rahmanta Ginting; A. T. Hutajulu Hutajulu
JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Vol 5, No 4 (2016): volume 5 no. 4 April 2016
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi ekspor buah manggis segar, menganalisis hubungan kausalitas antara harga ekspor manggis dengan harga domestik manggis tingkat petani, serta menganalisis pengaruh harga ekspor manggis terhadap penerimaan petani manggis di Provinsi Sumatera Utara. Metode penelitian yang digunakan adalah analisis regresi linier berganda, kausalitas granger dan regresi linier sederhana dengan alat bantu SPSS dan Eviews. Hasil Penelitian menunjukkan bahwa faktor yang berpengaruh secara nyata terhadap nilai ekspor manggis adalah harga ekspor dan volume ekspor manggis sedangkan faktor nilai tukar nominal rupiah terhadap dollar dan hambatan non tarif tidak berpengaruh secara nyata terhadap nilai ekspor manggis di Provinsi Sumatera Utara. Terdapat hubungan kausalitas antara harga ekspor manggis dengan harga domestik manggis tingkat petani di Provinsi Sumatera Utara. Harga ekspor manggis berpengaruh positif terhadap penerimaan petani manggis di Provinsi Sumatera Utara. Kata Kunci: Volume, Harga, Ekspor, Domestik, Penerimaan
Consumer Perceptions Of Price and Promotion On Airline Ticket Purchase Decisions at PT Pratama Mandiri Abadi Rahmah Hamidah; annisa soraya; sari lestari zainal ridho; yusleli herawati
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734622

Abstract

This research was conducted to determine the company's ability to generate profits and to manage and allocate products through purchase decisions by analyzing consumer perceptions, price, and promotion at PT Pratama Mandiri, in order to identify which indicator has the most dominant influence on purchase decisions. The data collection techniques used in this research include observation, questionnaires, and interviews. The sampling technique applied was non-probability sampling using a purposive sampling method. The sample characteristics in this study were respondents who are currently purchasing or have previously purchased airline tickets at PT Pratama Mandiri. Data processing was carried out using quantitative analysis to calculate the number of respondents who answered the questionnaires. In the calculation, the researcher used percentage formulas and score interpretation. The price indicator had a score interpretation of 90%, the promotion indicator scored 86.8%, and the purchase decision indicator scored 88%. Among these three indicators, the purchase decision indicator received the highest score of 93.2%, indicating that it has the greatest influence compared to the other two indicators. The implementation of discounts during major holidays has proven effective in attracting consumer buying interest, thereby increasing the likelihood of consumers purchasing airline tickets at PT Pratama Mandiri. Keywords: Airline Tickets, Consumer Perception, Price, Promotion, Purchase Decision
Co-Authors A. T. Hutajulu Hutajulu Rahmah Hamidah Rahmanta Ginting Sari Lestari Zainal Ridho Yusleli Herawati