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Peran Brand Familiarity Dalam Memediasi Brand Authenticity Dan Brand Engagement Pada Loyalitas Wisatawan Di Tawangmangu Sabiila Indra Prameswari; Imronudin Imronudin; Liana Mangifera
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.755

Abstract

This study aims to develop and explore a conceptual framework to explain the relationship between destination brand authenticity, destination brand engagement, destination brand familiarity, and tourist loyalty. With a total of 120 respondents who filled out questionnaires via the Google form. The sampling technique used purposive sampling technique. For data analysis using Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). In this study, the sample used was tourists who are domiciled in Solo Raya, with a population of tourists who have visited Tawangmangu in the past year. The results of the study show that destination brand familiarity mediates the relationship between destination brand authenticity and brand involvement on tourist loyalty. So it can be concluded that the results of this study can help destination marketing organizations realize the important role of destination brand familiarity and improve brand performance.Keywords: Familiarity, Authenticity, Engagement, Tourist Loyalty
Does Profitability Mediate the Influence of Corporate Governance on Firm Value? Niken Wulandari; Imronudin Imronudin; M. Farid Wajdi; Ihwan Susila
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.217-226

Abstract

This study examines the effect of corporate governance on firm value with profitability as an intervening variable. This study uses a sample of banking companies listed on the Indonesia Stock Exchange in 2016-2020. The sampling technique used was the purposive sampling technique. This type of research is quantitative with path analysis using the software Eviews 9. The results of this study indicate that: 1) Independent commissioners and institutional ownership have no significant effect on the profitability variable, while the board of directors, public ownership, and managerial ownership have a significant positive effect on profitability. 2) Profitability has a significant positive effect on firm value. 3) Public ownership and managerial ownership have a significant positive effect on firm value, while independent commissioners, board of directors, and institutional ownership have no significant effect on firm value. 4) Independent commissioners and institutional ownership have no significant effect on firm value through profitability. Meanwhile, the board of directors, public ownership, and managerial ownership positively and significantly affect firm value through profitability.
Determinan Factor that Affect The Intention to Use Sharia Financing: Piety as a Moderator Eva Maulani; Imronudin Imronudin
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 11 No 3 (2023)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v11i3.1006

Abstract

This study aims to determine the influence of the social environment, religious Awareness, profit margins, and ease of intention to use Sharia financing by using Piety as a moderation variable. The research method used is the quantitative method. The number of samples in this study was 94.04, rounded up to 100 respondents. Question indicators are measured using the Likert scale, which has five levels of preference, each of which is scored from 1 to 5. The results of the research obtained were processed using Smart-PLS. Based on the results of the analysis of research results using Smart-PLS, it shows that 1) The social environment does not have a positive and insignificant effect on the intention to use Islamic financing; 2) Religious Awareness has a positive and significant effect on the intention to use sharia financing; 3) Profit margins have no positive and insignificant effect on the intention to use financing; 4) Ease has a positive and significant influence with the intention to use Islamic financing that has significant results; 5) Piety has no positive and insignificant effect with the intention of using sharia financing whose results are insignificant; 6) Moderation Effect 1 has no positive and insignificant effect on the intention to use Islamic financing; 7) Moderation Effect 2 has no positive and insignificant influence on the intention to use Islamic financing; 8) Moderation Effect 3 has no positive and insignificant influence on the intention to use Islamic financing; 9) Moderation Effect 4 has no positive and insignificant influence on the intention to use Islamic financing.
Persepsi Subjective Norm dan Sikap dalam Meningkatkan Minat Beli Organic Food Rikhi Adriana; Imronudin Imronudin
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13217

Abstract

Penelitian ini bertujuan untuk menganalisis dampak subject norm, dan sikap terhadap minat beli Organic Food. Studi yang dilakukan pada Mahasiswa Universitas Muhammadiyah Surakarta. Sampel studi ini sebanyak 152 responden. Pengumpulan data menggunakan kuesioner yang disebar secara langsung melalui media social dalam bentuk google form. Metode analisis yang dipergunakan adalah analisis outer model terdiri dari uji validitas (convergent validity, dan discriminant validity), uji reliabilitas (cronbach’s alpha, dan composite reliability), uji multikolinieritas (VIF) serta inner model menggunakan Goodness of Fit (R square, NFI, dan Q Square) dan Path Analysis.Tahapan analisis ini dianalisis menggunakan alat analisis Smart PLS. Hasil penelitian terakhir kuesioner sudah valid dan reliebel. Berdasarkan hasil analisis yang ditemukan maka dapat dijelaskan bahwa subject norm dan sikap berpengaruh positif dan signifikan terhadap minat beli organic food.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PENGGUNA MOBILE BANKING Elin Nur Kuatin; Imronudin Imronudin
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.523

Abstract

This study aims to test the quality of service on the loyalty of mobile banking users. This type of research is quantitative. The source of data used in this study is primary data. The population of this study is bank customers who use mobile banking. The sampling  technique in this study used Purposive Sampling. The sample size of this study was 150 respondents. The data collection technique used in this study was a survey through questionnaires. The data analysis technique of this research is to use the Structural Equation Model (SEM) with Partial Least Square (PLS).  Quality of Service consisting of Reliability, User-Friendliness, Security and Efficiency. has a significant effect on loyalty. This explains that the better the quality of service in mobile banking, the higher the loyalty of mobile banking users. User loyalty is a conative component where users will have the intention to use mobile banking in the long run. Because you have confidence in the use of a service
PENGARUH DEBT TO EQUITY RATIO, NET PROFIT MARGIN, SALES GROWTH, DAN PROFITABILITY TERHADAP DIVIDEND PAYOUT RATIO Bagas Febryanto; Imronudin Imronudin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Debt to Equity Ratio (DER), Net Profit Margin (NPM), Sales Growth, dan Profitability (Return on Equity/ROE) terhadap Dividend Payout Ratio (DPR) pada perusahaan yang terdaftar dalam indeks IDX High Dividend 20 di Bursa Efek Indonesia selama periode 2018–2023. DPR merupakan indikator penting dalam kebijakan dividen yang dipertimbangkan oleh investor dan manajemen dalam pengambilan keputusan investasi. Data yang digunakan adalah data sekunder berupa laporan keuangan tahunan, dengan total sampel sebanyak 66 observasi yang diperoleh melalui metode purposive sampling. Teknik analisis yang digunakan adalah regresi data panel dengan pendekatan Fixed Effect Model (FEM) berdasarkan hasil uji Chow dan Hausman. Hasil penelitian menunjukkan bahwa DER dan ROE tidak berpengaruh signifikan terhadap DPR. NPM tidak berpengaruh signifikan pada tingkat signifikansi 5%, namun menunjukkan pengaruh negatif signifikan pada tingkat signifikansi 10%. Sementara itu, Sales Growth berpengaruh negatif signifikan terhadap DPR pada tingkat signifikansi 5%. Temuan ini menunjukkan bahwa perusahaan yang memiliki margin laba tinggi dan pertumbuhan penjualan yang tinggi cenderung menahan laba untuk kepentingan ekspansi atau investasi internal, sehingga pembagian dividen menjadi lebih rendah. Dengan demikian, kebijakan dividen perusahaan tidak hanya ditentukan oleh laba atau pertumbuhan, tetapi juga oleh strategi jangka panjang dan struktur pendanaan internal perusahaan.