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All Journal Al-Ihkam: Jurnal Hukum dan Pranata Sosial Jurnal Yustitia E-JRM Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika
Mohammad Mohammad
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Journal : E-JRM

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PENGARUH KELOMPOK SOSIAL DAN GAYA HIDUP TERHADAP KEPTUSAN PEMBELIAN JASA GO – JEK (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAB BISNIS UNIVERSITAS ISLAM MALANG) Mohammad Mohammad; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 21 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  The objective of this research is to influence of lifestyle and Social groups on purchasing decisions services Go – Jek  at Universty of Islam Malang. This research is quantitative aiming for partial significant influence and simultaneously. The respondents number who used a total of 100 respondents who are all students of Unisma  Malang. This research method is tested with validity and reliability test. The classical assumption used normality assumption test, multicollinearity assumption test, heteroscedasticity assumption test, and linearity assumption test. It is also used multiple linear regression, and test the hypothesis that F test, t test, and test the dominant. The results showed significant effect simultaneously between lifestyle variables and Social group on purchasing decisions. Keywords : Social groups, Lifestyle, on purchasing decisions
Co-Authors M Hufron Naufal Abiyyu Imano Rizal Nurdin Imano Tamam Asrori Widayanto, Mutinda Teguh