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All Journal Journal of Indonesian Tourism and Development Studies Journal of Economics, Business, & Accountancy Ventura
Pudin Saepudin
Sekolah Tinggi Pariwisata Bandung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia Pudin Saepudin; Fajar Kusnadi Kusumah Putra; I Gusti Agung Wahyu Adrian
Journal of Economics, Business, & Accountancy Ventura Vol 22, No 1 (2019): April - July 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1662

Abstract

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.
Digital Tourism: A Content Analysis of West Java Tourism Websites Fajar Kusnadi Kusumah Putra; Pudin Saepudin; Edwin Adriansyah; I Gusti Agung Wahyu Adrian
Journal of Indonesian Tourism and Development Studies Vol. 6 No. 2 (2018)
Publisher : Program Pascasarjana

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Abstract

Digital tourism is one of three strategic priorities from Ministry of Tourism to increase the number of tourists who visit Indonesia. Tourism industry is one of the successful sector using Internet media to share destination images, where the tourism websites become a very useful tool to promote tourism by giving important informations for visitors. This study explores the effectiveness of official tourism websites in West Java province, Indonesia. Content analysis method, consist of three dimensions: Aesthetic (destination visualization, websites design); Informative (uniqueness, monetary value, and cultural promotion); Interactive (e-travel planner, online communities) were used to assess 29 official cities and regency’s tourism websites. The results presented in this paper showed that West Java tourism websites were found to be generally fair in one dimension but lacked to attracted visitors. Based on the result findings, it is recommended that the official tourism organizations should evolve their websites as the marketing tools and the most important for delivering positive images of the destination online. These research give implications for the local tourism websites administrator to improve the website’s content and also further research in tourism websites evaluation.Keywords: Content analysis, digital tourism, website’s evaluation, west java tourism.
Digital Tourism: A Content Analysis of West Java Tourism Websites Fajar Kusnadi Kusumah Putra; Pudin Saepudin; Edwin Adriansyah; I Gusti Agung Wahyu Adrian
Journal of Indonesian Tourism and Development Studies Vol. 6 No. 2 (2018)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2018.006.02.02

Abstract

Digital tourism is one of three strategic priorities from Ministry of Tourism to increase the number of tourists who visit Indonesia. Tourism industry is one of the successful sector using Internet media to share destination images, where the tourism websites become a very useful tool to promote tourism by giving important informations for visitors. This study explores the effectiveness of official tourism websites in West Java province, Indonesia. Content analysis method, consist of three dimensions: Aesthetic (destination visualization, websites design); Informative (uniqueness, monetary value, and cultural promotion); Interactive (e-travel planner, online communities) were used to assess 29 official cities and regency's tourism websites. The results presented in this paper showed that West Java tourism websites were found to be generally fair in one dimension but lacked to attracted visitors. Based on the result findings, it is recommended that the official tourism organizations should evolve their websites as the marketing tools and the most important for delivering positive images of the destination online. These research give implications for the local tourism websites administrator to improve the website's content and also further research in tourism websites evaluation. Keywords: Content analysis, digital tourism, website's evaluation, west java tourism.
Co-Authors Edwin Adriansyah Fajar Kusnadi Kusumah Putra I Gusti Agung Wahyu Adrian Syaeful Muslim