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Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia Pudin Saepudin; Fajar Kusnadi Kusumah Putra; I Gusti Agung Wahyu Adrian
Journal of Economics, Business, & Accountancy Ventura Vol 22, No 1 (2019): April - July 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1662

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.

Digital Tourism: A Content Analysis of West Java Tourism Websites Fajar Kusnadi Kusumah Putra; Pudin Saepudin; Edwin Adriansyah; I Gusti Agung Wahyu Adrian
Journal of Indonesian Tourism and Development Studies Vol. 6 No. 2 (2018)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Digital tourism is one of three strategic priorities from Ministry of Tourism to increase the number of tourists who visit Indonesia. Tourism industry is one of the successful sector using Internet media to share destination images, where the tourism websites becomeÂ a very useful tool to promote tourism by giving important informations for visitors. This study explores the effectiveness of official tourism websites in West Java province, Indonesia. Content analysis method, consist of three dimensions: Aesthetic (destination visualization, websites design); Informative (uniqueness, monetary value, and cultural promotion); Interactive (e-travel planner, online communities) were used to assess 29 official cities and regencyâ€™s tourism websites. The results presented in this paper showed that West Java tourism websites were found to be generally fair in one dimension but lacked to attracted visitors. Based on the result findings, it is recommended that the official tourism organizations should evolve their websites as the marketing tools and the most important for delivering positive images of the destination online. These research give implications for the local tourism websites administrator to improve the websiteâ€™s content and also further research in tourism websites evaluation.Keywords: Content analysis, digital tourism, websiteâ€™s evaluation, west java tourism.

Digital Tourism: A Content Analysis of West Java Tourism Websites Fajar Kusnadi Kusumah Putra; Pudin Saepudin; Edwin Adriansyah; I Gusti Agung Wahyu Adrian
Journal of Indonesian Tourism and Development Studies Vol. 6 No. 2 (2018)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2018.006.02.02

Digital tourism is one of three strategic priorities from Ministry of Tourism to increase the number of tourists who visit Indonesia. Tourism industry is one of the successful sector using Internet media to share destination images, where the tourism websites become a very useful tool to promote tourism by giving important informations for visitors. This study explores the effectiveness of official tourism websites in West Java province, Indonesia. Content analysis method, consist of three dimensions: Aesthetic (destination visualization, websites design); Informative (uniqueness, monetary value, and cultural promotion); Interactive (e-travel planner, online communities) were used to assess 29 official cities and regency's tourism websites. The results presented in this paper showed that West Java tourism websites were found to be generally fair in one dimension but lacked to attracted visitors. Based on the result findings, it is recommended that the official tourism organizations should evolve their websites as the marketing tools and the most important for delivering positive images of the destination online. These research give implications for the local tourism websites administrator to improve the website's content and also further research in tourism websites evaluation. Keywords: Content analysis, digital tourism, website's evaluation, west java tourism.

Pengaruh Food Quality, Restaurant Atmosphere, Price Terhadap Customer Satisfaction dan Implikasinya Terhadap Customer Loyalty Pada Restoran di Kawasan Puncak, Kabupaten Bogor I Gusti Agung Wahyu Adrian; Edwin Adriansyah; Mohamad Ridwan; Dendy Sundayana; Linandar Tanuwijaya
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 8 No. 1 (2021): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Penelitian ini merupakan penelitian mengenai bagaimana melihat permasalahan pada restoran di Kabupaten Bogor untuk mencapai suatu kepuasan pelanggan serta terciptanya suatu Customer Loyalty dilihat dari berbagai aspek yaitu, 1). Kualitas makanan, 2). Variasi makanan, 3). Variasi minuman, 4). Kualitas pelayanan, 5). Sikap dan keramahan karyawan, 6). Kualitas suasana, dan 7). Aspek Kebersihan. Komponen – komponen tersebut menjadi pembentuk kepuasan pelanggan yang menjadi fokus penelitian ini. Untuk itu, penelitian ini membahas tingkat pengaruh antara kualitas makanan dan dinescaspe terhadap kepuasan pelanggan Restoran di Kabupaten Bogor. Pengujuan tingkat pengaruh antar komponen tersebut mempunyai tingkat urgensi yang tinggi pada industry restoran mengingat persaingan bisnis di bidang restoran semakin kompetitif dalam memenuhi kebutuhan pengalaman wisatawan di Kabupaten Bogor. Penelitian terdahulu banyak yang melakukan penelitian bagaimana pengaruh makanan, layanan, dan image restaurant terhadap kepuasan seperti peneliti Kisang Ryu, Hyerin Lee, dan Woo Gon Kim (2012), Jay Kandampully, dan Hsin Hui (2007). Pada umumnya kajian – kajian tersebut belum ada yang mengkaitkan secara comprehensive sesuai tema penelitian ini. Penelitian ini termasuk penelitian eksplanatori, yaitu penelitian yang bertujuan menganalisis hubungan-hubungan antara satu variabel dengan variabel lain atau bagaimana suatu mempengaruhi variabel lain. Penelitian ini mengambil populasi data tamu yang peneliti sebarkan kuesionernya selama 5 bulan terakhir yaitu jumlah atau dari periode bulan Agustus -Desember. Jumlah populasi pada penelitian ini berdasarkan data yang diperoleh peneliti adalah 7.954 pelanggan dengan ukuran Sample 381 memakai rumus Slovin.

Peningkatan Kompetensi Pekerja Pariwisata di Desa Wisata Pagerharjo, Kabupaten Kulonprogo, Yogyakarta I Gusti Agung Wahyu Adrian; Mohamad Ridwan; Reggy Renaldy; Linandar Tanuwijaya; Edwin Adriansyah; Dendy Sundayana
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 9 No. 1 (2022): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v9i01.754

Pengembangan super prioritas 2019 menjadi 5 kawasan Destinasi dan kawasan Borobudur masih dalam prioritas untuk dikembangkan. Arahan pengembangan Kawasan Destinasi super prioritas yang dicanangkan oleh Pemerintah salah satunya yaitu bagaimana penigkatan kompetensi SDM Pariwisata yang berdaya saing. Hal tersebut didasari dari berbagai kajian Nasional yang melibatkan banyak pakar bahwa titik lemah perkembangan Pariwisata di Indonesia yaitu SDM. Pada Global Talent Competitiveness Indeks (GTCI) 2018 yang dikeluarkan oleh INSEAD Indonesia berada diperingkat 77 dari 144 Negara. Penelitian ini dilakukan guna dapat peningkatan Kompetensi para pekerja Pariwisata sesuai dengan kebutuhan Industri Pariwisata yang ada dan siap berdaya saing secara Nasional maupun Internasional. Arah pengembangan Desa Wisata Pagerharjo adalah untuk meningkatkan kesejahteraan masyarakat. Visi desa wisata memiliki peranyangstrategissebagaibingkaiyang mempersatukanlangkah semua pemangku kepentingan yang terlibat untuk berkolaborasi, bersinergi dalam mengelola desa wisata. Penelitian ini dilakukan dengan menggunakan Metode Penelitian Kualitatif Deskriptif dengan mewawancarai berbagai pemangku kepentingan kunci dalam peningkatan Kompetensi para pekerjanya. Pada penelitian ini para pekerja Pariwisata umumnya masih sangat jauh dari kata kesiapan secara kompetensi bidang pekerjaannya.

Hotel Financial Compensation System During COVID-19: A Case Study of Three-Star Hotel Wahyu Adrian, I Gusti Agung; Tharmin, Bennet Reginald Varian; Adriansyah, Edwin
NHI HOSPITALITY INTERNATIONAL JOURNAL Volume 1 No 1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/nhij.v1i1.828

Purpose of the study: This research aims to identify the forms and systems of financial compensation applied by hotel management during the COVID-19 pandemic. Design/methodology: This research uses a qualitative approach with a case study method. The data was obtained from observations and in-depth interviews with four key participants representing various levels of positions in the hotel. Findings: The findings showed that hotels had changed the form of financial compensation caused by the emergence of new laws and local regulations during the COVID-19 pandemic. The implementation of financial compensation by hotel management during the COVID-19 pandemic can be categorized into two forms: direct financial compensation (i.e., base pay, seniority pay, pay for performance, and person-focused pay). The second is indirect forms of financial compensation (i.e., legally required and discretionary benefits). Research limitations/Implications: The hotel should continue to pay the number of dues according to the rules that apply during the COVID-19 pandemic. By providing a direct and indirect form of compensation, the hotel is expected to increase its attractiveness in terms of employee recruitment, motivation, and retention. This research only takes a case study from one hotel categorized as a three-star hotel. Novelty/Originality of the study: This article identifies the application of the financial compensation system and how the hotel management implemented and adhered to new laws and local regulations during the COVID-19 pandemic

The Impact Of Digital Promotion Development On Tourist Visitation Levels In Pandanrejo Village, Purworejo District, Indonesia Tanuwijaya, Linandar; Dendy Sundayana; I Gusti Agung Wahyu Adrian; Edwin Adriansyah; Mohamad Ridwan
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 12 No. 01 (2025): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v12i01.2225

This study analyzes the impact of digital promotion development on tourist visitation rates in Pandanrejo Tourism Village, Purworejo Regency, by linking upstream indicators (digital activities and findings) to downstream indicators (verified visits). The empirical background shows a “surge–plateau–correction” pattern in visitation data: the annual total rose drastically from 1,661 (2020) to 8,067 (2021), remained relatively stable at 8,094 (2022), and then corrected to 4,672 (2023); monthly dynamics were prominent in March 2023 (1,766) and November 2023 (716), indicating a dependence on moments/events as the main driver. Conceptually, the study positions digital promotion (social media, SEO/local search, online reviews, UGC, and OTA channels) as a stimulus that works through the mediators of destination image, trust, and visit intention before it manifests into visits. . The proposed methodology is a mixed-methods explanatory sequential: (i) quantitative quasi-experimental through Interrupted Time Series (ITS) and multi-period Difference-in-Differences (DiD) (with similar comparison villages), as well as transfer function/ARIMAX to include digital indicators as leading indicators; (ii) PLS-SEM survey to test the image–trust–intention→visit mechanism path. Descriptive results indicate that the 2021–2022 increase is in line with the possible activation of digital promotions, while the 2023 correction suggests a weakening of upstream drivers and/or the influence of external factors (access, weather, event calendar). Practical implications include orchestrating a content calendar 6–8 weeks before the “anchor moment” (e.g., March/November), strengthening Google Business Profile (photos, FAQs, booking links), activating curated UGC, and measurement by design with upstream–downstream KPIs (reach/engagement/CTR/sentiment → tickets/parking, activity participation, homestay occupancy) and cost per visit. The study’s contribution lies in operationalizing a causal measurement framework in the context of tourism villages, which has been underrepresented. Key limitations, the lack of integration of digital-to-visit data and the absence of verified comparators are set as further agendas to ensure causal attribution, assess heterogeneity of impact across segments, and optimize promotional cost efficiency.

Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia Saepudin, Pudin; Putra, Fajar Kusnadi Kusumah; Adrian, I Gusti Agung Wahyu
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 1 (2019): April - July 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1662

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porterâ€™s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.

Instagram-Driven Customer Journey among Generation Z Café Consumers: An Application of the 5A Model Anggani, Mayang Fitri; Putra, Fajar Kusnadi Kusumah; Adrian, I Gusti Agung Wahyu; Dianawati, Nenden; Adriansyah, Edwin
Journal of Business on Hospitality and Tourism Vol. 11 No. 2 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i2.531

This study examines how Instagram shapes Generation Z consumers across the 5A Customer Journey (Aware, Appeal, Ask, Act, Advocate) in an Instagram-driven café context. Adopting a descriptive–diagnostic quantitative design, the study employed purposive (criterion-based) sampling to recruit 100 Generation Z and young adult Instagram users who had been exposed to Baba Goose Café’s Instagram content and had visited the café at least once. Data were collected through a structured Likert-scale questionnaire that operationalized each 5A stage into measurable indicators, and were analyzed using descriptive statistics (frequencies, percentages, and stage-level mean patterns) to compare response distributions across the journey stages. The findings indicate that Instagram performs strongest in the Appeal and Ask stages, supporting emotional attraction and active information search, while awareness is also well supported. However, the Act stage shows comparatively weaker agreement, suggesting potential conversion friction at the Ask-to-Act transition. Advocacy is moderate and more dispersed, indicating heterogeneity in post-experience willingness to recommend. The study contributes stage-level evidence that high visual engagement and inquiry do not automatically translate into behavioral execution, highlighting the need to integrate visual storytelling with conversion-supporting mechanisms to strengthen visitation and sustained advocacy among digitally active young consumers.

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