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All Journal Psikohumaniora: Jurnal Penelitian Psikologi Jurnal Psikologi Talenta ANIMA Indonesian Psychological Journal
Gatari, Eka
Universitas Indonesia
Humanities Education Public Health Social Sciences Other

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Journal : Jurnal Psikologi Talenta

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HUBUNGAN OPENNESS DAN CONSCIENTIOUSNESS TERHADAP PERILAKU KERJA INOVATIF: PERAN MODERASI DARI MASA KERJA PADA PERUSAHAAN STARTUP Steffira Anjani; Eka Gatari
Jurnal Psikologi TALENTA Vol 4, No 2 (2019): Maret
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.407 KB) | DOI: 10.26858/talenta.v4i2.6785

Abstract

Personality traits (openness and conscientiousness) were found to play a major role to improve innovative work behavior. However, the relationship between the two variables cannot be fully understood because of the rule of tenure as the moderator. In order to provide greater clarity, researcher wants to examine the effects of openness and conscientiousness on innovative work behavior and how the dynamic of moderating effects of tenure on the associations between traits and innovative work behavior among startup employees. Researcher has conducted a cross-sectional study on 105 startup employees. The results showed that openness and conscientiousness personality traits influenced the innovative work behavior, but there was no moderation effect of tenure to be found. Findings of this research can increase theoretical understanding and also can be used by startup companies in the recruitment and selection process to select employees who have the characteristics of openness and conscientiousness with high potential to innovate.
UNDERSTANDING INDONESIAN CONSUMER’S INTENTION TO PURCHASE ORGANIC FOOD PRODUCTS: THE MODERATING ROLE OF PRICE SENSITIVITY Ghaisa Marin Hartono; Alice Salendu; Eka Gatari
Jurnal Psikologi TALENTA Vol 6, No 1 (2020): SEPTEMBER
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.663 KB) | DOI: 10.26858/talenta.v6i1.13949

Abstract

As climate change is one of the major challenges of our time,  green products that benefit sustainable production, such as organic agriculture is not only a trend but a necessity. The purpose of this study was to investigate consumer’s value perceptions and their intentions to purchase organic food products. In addition, the study examined the moderating role of price sensitivity between perceived value and purchase intention. Survey data from 203 people in the Jabotabek were used to test our hypotheses, We found that only one value (emotional) had a significantly positive effect on organic food product purchase intention. The moderating effect of purchase experience was found only on the path between emotional value and organic food product purchase intention. The findings offer implications for academics, practitioners, and marketers in determining strategies that encourage people to purchase organic food products. We conclude that marketers should design strategies that maximize the emotional value of organic food products.
Co-Authors Alice Salendu Arbiyah, Nurul Ghaisa Marin Hartono Siahaan, Ferdinan Leonardo Steffira Anjani