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All Journal Nomosleca UNEJ e-Proceeding Jurnal Komunikasi Global
Ana Mariani
Ilmu Komunikasi Universitas Merdeka Malang
Arts Humanities Education Library & Information Science Social Sciences

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Mengglobalkan Makanan Tradisional Lewat Media Sosial Youtube sebagai Budaya Tandingan (Studi Food Vlogger Nex Carlos sebagai Media Promosi Kuliner Lokal) Rochmad Effendy; Putri Ayu Wulandari; Lian Agustina Setiyaningsih; Ana Mariani
Jurnal Nomosleca Vol 7, No 2 (2021): Oktober, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i2.6581

Abstract

Globalization is the massive, systematic spread of American culture and its lifestyle throughout the world. The lifestyle of consuming fast food is constructe as a modern, current and global lifestyle through regulatory and deep capture with the sophistication of advertising propagated through communication media. Propaganda messages through communication media make cultural colonization by homogenizing food tastes in the world, so delegitimizes and distorts local food prestige. People no longer see traditional food as cultural identity. This study examines the effectiveness of YouTuber Carlos in popularizing traditional foods to foreign countries. The qualitative descriptive approach with observation, document and literatures reviews and interviews with informants. This study finds that Nex Carlos' Youtube account functions effectively in globalizing local food with well interactive communication and intimate emotional bonds. Para social interaction makes viewers to see food vlogger as role model, counselor, and entertained which eventually leads to recommended adoption. As a cultural product, local culinary consumption been seen as a counterculture to the incessant global fast food propaganda. Social learning about ecological, social and political awareness on food stock availability dubbed as food pedagogy needs to be on the next important agenda for guaranteeing the food sustainability. Keywords: Food Vlogger, Globalization, Homogenization, Para Social Interaction, Pedagogy of Food
KOMUNIKASI ASKRIPTIF TOKOH PUBLIK UNTUK MENCEGAH KEGIATAN SEKS KOMERSIAL TERSELUBUNG Dodot Sapto Adi; Ana Mariani
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The article tries to describe ascription communication among the prominent figure intended for covert sexual behavior prevention measures. Making use of descriptive method with subjective approach, it attempts to portray the object of study in natural settings. As such, the data are collected by means of participatory observation, in-depth interview and document study. The data being gathered are then examined using descriptive analysis within ethnographic model. The research found that ascription communication by public prominent leaders has led to prevent sexual behavior among sex workers and their pimps by taking into account their internal as well as external factors. The prominent leader’s interpersonal communication behavior has proven effective because they did so by taking into consideration their counterpart’s social as well as cultural background. Simply saying, their emphatic communication with sexual workers has made the latter felt closer emotionally which eventually work effective for sexual behavior prevention action. This finding illustrates the importance of the prominent leaders’ competence in ascription communication whose main tenets and principles are derived from social phycology.
Digital Storytelling Home of Humans di Instagram Saudah Saudah; Ana Mariani; Putri Agna Amalia
Jurnal Komunikasi Global Vol 11, No 1 (2022)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.751 KB) | DOI: 10.24815/jkg.v11i1.25044

Abstract

Home of Humans merupakan brand lokal baru dengan fokus produksi pada home fragrance. Dalam memasarkan produk dan menjalin hubungan serta komunikasi dengan pelanggan maupun calon pelanggan, Home of Humans menerapkan strategi humas pemasaran melalui Instagram dalam upaya meningkatkan customer engagement. Tujuan penelitian ini untuk mengetahui dan menjelaskan digital storytelling Home of Humans di Instagram untuk meningkatkan customer engagement ditinjau dari teori four steps public relations. Penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Metode pengumpulan data berupa wawancara dan analisis konten. Narasumber dalam penelitian ini ialah Managing Director, Social Media Specialist, dan Copywriter dari Home of Humans. Hasil penelitian menunjukkan bahwa digital storytelling sebagai salah satu bentuk strategi humas pemasaran yang diimplementasikan Home of Humans melalui Instagram dapat meningkatkan customers engagement. Dalam mengimplementasikan strategi marketing public relation, Home of Humans sangat berpedoman pada proses RPIE (Research, Planning, Implementation, dan Evaluation).Home of Humans is a new local brand focusing on home fragrance production. In marketing products and establishing relationships and communication with customers and potential customers, Home of Humans implements a marketing public relations strategy through Instagram to increase customer engagement. This study aims to identify and explain digital storytelling conducted by Home of Humans on Instagram to increase customer engagement based on four steps of public relations theory. This study is qualitative descriptive research. Data were collected using interviews and descriptive content analysis. The informants in this research are Managing Director, Social Media Specialist, and Copywriter from Home of Humans. The results revealed that digital storytelling as one of the marketing public relations strategies implemented by Home of Humans through Instagram increased customer engagement. In implementing the marketing public relations strategy, Home of Humans followed the RPIE (Research, Planning, Implementation, and Evaluation) process.
Co-Authors Dodot Sapto Adi, Dodot Sapto Lian Agustina Setiyaningsih Putri Agna Amalia Putri Ayu Wulandari ROCHMAD EFFENDY, ROCHMAD SAUDAH SAUDAH