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All Journal Publisia: Jurnal Ilmu Administrasi Publik BIOTIK: Jurnal Ilmiah Biologi Teknologi dan Kependidikan JOURNAL OF EDUCATION SCIENCE Nomosleca UNEJ e-Proceeding ETTISAL Journal of Communication Biosfer: Jurnal Pendidikan Biologi International Conferences SDGs 2030 Challenges and Solutions Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Serambi Engineering MEDIAKOM: Jurnal Ilmu Komunikasi Tunas Siliwangi : Jurnal Program Studi Pendidikan Guru PAUD STKIP Siliwangi Bandung CERIA (Cerdas Energik Responsif Inovatif Adaptif) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jambura Early Childhood Education Journal Variabel JOURNAL OF INDONESIAN COMPARATIVE OF SYARIAH LAW Thufuli: Jurnal Ilmiah Pendidikan Islam Anak Usia Dini JURNAL PENELITIAN KEBIDANAN & KESPRO Annual Conference on Islamic Early Childhood Education Jurnal Kesehatan Tambusai Proceedings of International Conference on Multidiciplinary Research Ikomik: Jurnal Ilmu Komunikasi dan Informasi Proceedings Series on Social Sciences & Humanities International Journal of Multidisciplinary Research and Literature (IJOMRAL) Society : Jurnal Jurusan Tadris IPS Prosiding Seminar Nasional Universitas Serambi Mekkah Jurnal Komunikasi Global BOCAH: Borneo Early Childhood Education and Humanity Journal Jurnal Pengabdian Masyarakat Bangsa RJOCS (Riau Journal of Computer Science) Journal of Law, Education and Business Journal of Indonesian Society Empowerment Lenvari: Journal of Social Science Indonesian Social Science Review Journal of Educational Management and Learning Grimsa Journal of Science Engineering and Technology AlBanna: Jurnal Pendidikan Islam Anak Usia Dini Tinta Emas: Jurnal Pendidikan Islam Anak Usia Dini Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
SAUDAH SAUDAH
Program Studi Ilmu Komunikasi - FISIP Universitas Merdeka Malang
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MEDIA DIFUSI EFEKTIF UNTUK SOSIALISASI KEBIJAKAN AKSELERASI PENGEMBANGAN PASAR TRADISIONAL MENUJU SEMI MODERN -, SAUDAH
PUBLISIA (Jurnal Ilmu Administrasi Publik) Vol 20, No 1 (2016): April 2016
Publisher : PUBLISIA (Jurnal Ilmu Administrasi Publik)

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Abstract

The development of traditional market to become a modern one requires a comprehensive participative approach involving the concerned stakeholders. All parties such as central and local government agencyalong with market traders should come together to sit one table for discussing the matter. By doing so, the parties can voice their interest; the government agency can socialize the proposed policy while the traditional market traders respond to it attentively. Besides face-to-face communication means, the government can make use of another means of communication media such as letters, and paid mass advertising to win public appreciation. This shows the crucial role of mass media communication in propagating government policies. Publicizing government policy is a means to develop the parties’ commitment to device norms, rules, and values that are to be institutionalized in an attempt to have the related policies sustainable. It is through this means the proposed government project eventually be implemented well. Added to that, it will open opportunity for traditional merchants to defend as well as develop their venue in such way so that they can adapt to the changing social and political environments.
KESEIMBANGAN KOMUNIKASI DALAM PENGUATAN IDENTITAS KOMUNITAS KREATIF TELEMATIKA KOTA MALANG Dodot Sapto Adi, Saudah
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): Mediakom Vol 01, No 02, Februari 2018
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.252 KB) | DOI: 10.32528/mdk.v1i2.1574

Abstract

Industri kreatif telematika menjadi tumpuan harapan dalam mempercepat peningkatan sosial ekonomi nasional, sebagaimana tertuang dalam Inpres RI Nomor: 6/2009, dan disusul Permenperin RI Nomor: 16/M-IND/PER/2/2011 tentang industri elektronika dan telematik, karena berpeluang mengatasi problematika ketenagakerjaan melalui gerakan technopreneurship. Studi etnografi mengenai keseimbangan komunikasi dalam penguatan identitas, telah dapat mengungkap keberadaan komunitas kreatif telematika di kota Malang untuk menunjukkan peran sentral dalam perubahan sosia  Melalui tindakan relasi kelembagaan yang dikonstruksikannya, ternyata mampu melakukan rekayasa terintegratif, berproses menuju semakin menguatnya identitas sosio-kultural, dan mempertunjukkannya dengan menguasai teknologi informasi dan komunikasi (TIK) sebagai medianya. Inilah urgensi dari hasil studi yang faktanya dapat diikuti melalui kehidupan sehari-hari insan kreatif sebagai representasi komunitas. Dengan menggunakan metode pendekatan subjektif-interpretif, melibatkan 9 informan kunci sebagai anggota komunitas kreatif yang memiliki relasi kuat dengan 3 industri telematika sudah berbadan usaha. Melalui studi yang telah dilaksanakan selama 2 tahun ini, telah memberikan 3 tawaran konsep pengembangannya antara lain: (1) penggiatan fasilitasi untuk meningkatkan kapasitas SDM; (2) memperkuat relasi dan komunikasi menuju jaringan komunitas yang adaptif; dan (3) akses permodalan dan produksi sebagai stimulan bagi kelembagaan komunitas. Kata kunci: keseimbangan komunikasi, penguatan identitas, komunitas kreatif telematika
Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing Sasa, Saudah; Sapto Adi, Dodot; Triono, Maulid Agung; Supanto, Fajar
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 6, No 3 (2021): August 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v6i3.5366

Abstract

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.
Interactive Bumper Animation pada Android untuk Meningkatkan Efektivitas Media Promosi Triono, Maulid Agung; Adi, Dodot Sapto; Saudah, Saudah
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5567

Abstract

This study aims to describe the dynamics of educational promotion activities, by utilizing creative content that is technically continuously developed, so that information can be disseminated through the Android-based smartphone media. Technological innovation is an unavoidable demand, and is further enhanced along passing with regulation of The Minister of Education an Culture Number: 3-7 of 2020 concerning the function of the internet, that creative content whose dissemination relies on technological innovation will always make any higher education information more easily accepted by the public. IBA (interactive bumper animation), which is a creative content product, with a process based on the principle of integration of animation and video products, can be ascertained to be the best alternative to increase the effectiveness of promotional media. This research uses descriptive and applied approaches, involving informants who understand digital technology and its development, and nine main informants from the internal environment and three external supporting informants have been selected. The results of the research have been able to formulate an ideal concept for producing content, and then create a prototype that can be accessed via Android-based smartphone. Creative content development can be done by utilizing applications that can support promotional performance effectively, including Adobe Flash CS3 Professional, Adobe After Effects, Adobe Audition 6, Fruity Loop Studio, Edius7 and Adobe Premiere Pro. Keywords: Promotion Effectiveness; Android Smartphone, IBA (Interactive Bumper Animation)DOI : https://doi.org/10.26905/nomosleca.v7i1.5567
Personal Factors on The Behavior of Interactionist Traders in a Traditional Market Environment and Semi Modern (Ethnographic Study on the market in Malang Regency) Saudah, Saudah
International Conferences SDGs 2030 Challenges and Solutions Vol 1, No 1 (2017)
Publisher : International Conferences SDGs 2030 Challenges and Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (828.987 KB)

Abstract

This dissertation research that has been done, obtained financial support from the Ministry of DP3M Ministry of Technology Research and Higher Education of the Republic of Indonesia in year 2017. The results of this interactionist behavior of traders research, was to respond to the insufficiency of structured studies of market status changes from traditional status toward semi-modern. The reality of increasing status of the perpetually growing market is solely determined by the physical facilities and the quantity number of the commodity. This view has been deteriorated by market participants themselves, because in fact it is not just a commodity transaction markets with all the facilities, but positioning market institutions that offer new norms. Put in depth about the market culture, the more it is revealed the important role of the traders lead as the actor that drives the changes in the social structure of the market. Even the trader’s personal factors are contributing in shaping new identity with its own characteristics. Using ethnographic studies as well as the participatory approach of the semi-participative survey, then during the process of the research it is easy to expose the data of 16 informants, and systematically follow the movement in four (4) of the trade network of the vegetables. The snowball technique surely supports the application of qualitative interactive analysis, so that the verification of the analysis results can be directly discussed. Results of the study can be described as follows: (1) personal factors that encourage the growth of the trade’s interactionist behavior which is dominated by the closeness, openness, and commitment; (2) the concept of self-traders represent its position as regulator of the commodity chain supply; (3) the presentation of self-traders reflected on the assertive style in building relationships with other merchants; (4) the communication behavior using symbols of the cultural context of the low and the high context on constant basis; (5) the communication pattern occurs in a similar structured conventional on commodities traders; and (6) mobile media is used to interact with the other traders outside the market.
KESEIMBANGAN KOMUNIKASI DALAM PENGUATAN IDENTITAS KOMUNITAS KREATIF TELEMATIKA KOTA MALANG Saudah Dodot Sapto Adi
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): Mediakom Vol 01, No 02, Februari 2018
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v1i2.1574

Abstract

Industri kreatif telematika menjadi tumpuan harapan dalam mempercepat peningkatan sosial ekonomi nasional, sebagaimana tertuang dalam Inpres RI Nomor: 6/2009, dan disusul Permenperin RI Nomor: 16/M-IND/PER/2/2011 tentang industri elektronika dan telematik, karena berpeluang mengatasi problematika ketenagakerjaan melalui gerakan technopreneurship. Studi etnografi mengenai keseimbangan komunikasi dalam penguatan identitas, telah dapat mengungkap keberadaan komunitas kreatif telematika di kota Malang untuk menunjukkan peran sentral dalam perubahan sosia  Melalui tindakan relasi kelembagaan yang dikonstruksikannya, ternyata mampu melakukan rekayasa terintegratif, berproses menuju semakin menguatnya identitas sosio-kultural, dan mempertunjukkannya dengan menguasai teknologi informasi dan komunikasi (TIK) sebagai medianya. Inilah urgensi dari hasil studi yang faktanya dapat diikuti melalui kehidupan sehari-hari insan kreatif sebagai representasi komunitas. Dengan menggunakan metode pendekatan subjektif-interpretif, melibatkan 9 informan kunci sebagai anggota komunitas kreatif yang memiliki relasi kuat dengan 3 industri telematika sudah berbadan usaha. Melalui studi yang telah dilaksanakan selama 2 tahun ini, telah memberikan 3 tawaran konsep pengembangannya antara lain: (1) penggiatan fasilitasi untuk meningkatkan kapasitas SDM; (2) memperkuat relasi dan komunikasi menuju jaringan komunitas yang adaptif; dan (3) akses permodalan dan produksi sebagai stimulan bagi kelembagaan komunitas. Kata kunci: keseimbangan komunikasi, penguatan identitas, komunitas kreatif telematika
MEDIA DIFUSI EFEKTIF UNTUK SOSIALISASI KEBIJAKAN AKSELERASI PENGEMBANGAN PASAR TRADISIONAL MENUJU SEMI MODERN Saudah Saudah
Publisia: Jurnal Ilmu Administrasi Publik Vol 1, No 1: April 2016
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.681 KB) | DOI: 10.26905/pjiap.v1i1.435

Abstract

The development of traditional market to become a modern one requires a comprehensive participative approach involving the concerned stakeholders. All parties such as central and local government agencyalong with market traders should come together to sit one table for discussing the matter. By doing so, the parties can voice their interest; the government agency can socialize the proposed policy while the traditional market traders respond to it attentively. Besides face-to-face communication means, the government can make use of another means of communication media such as letters, and paid mass advertising to win public appreciation. This shows the crucial role of mass media communication in propagating government policies. Publicizing government policy is a means to develop the parties commitment to device norms, rules, and values that are to be institutionalized in an attempt to have the related policies sustainable. It is through this means the proposed government project eventually be implemented well. Added to that, it will open opportunity for traditional merchants to defend as well as develop their venue in such way so that they can adapt to the changing social and political environments.DOI: https://doi.org/10.26905/pjiap.v1i1.435
CONTEMPORARIEST SYMBOLICS PADA PERILAKU BISNIS PEDAGANG DI LINGKUNGAN PASAR TRADISIONAL Saudah Saudah
Jurnal Nomosleca Vol 3, No 1 (2017): April 2017
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v3i1.1485

Abstract

AbstractTrader's business behavior in the traditional market environment is reflected in the behavior that appears in the interaction built with other parties. The uniqueness that is highlighted is the trade situation that can not be separated from face to face communication directly, began to be supported by advances in the field of communication technology. Contribution in building interaction among the parties involved is able to generate trust so that communication occurs continuously. What is in the business of the traditional market shows a recognizable and recognizable identity, by seeing the communication style of the merchant, the utilization of the communication tool, the accessories used, and the means of transportation. They are all symbols inherent in the life of the merchant, reflecting the life of the merchant. Meaning of the symbol by others is not much different, because people have the ability to give meaning and assessment of a person. This is the uniqueness of the merchant that is reflected in the daily behavior in the traditional market environment. Keywords: Symbols, Traders, Traditional MarketsDOI : https://doi.org/10.26905/nomosleca.v3i1.1485
MODEL KOMUNIKASI PEMERINTAH UNTUK KEBIJAKAN AKSELERASI PENINGKATAN STATUS PASAR TRADISIONAL - MODERN Umi Chayatain; Saudah .
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The article attempts to investigate a model of public communication between the government agency and social networking vendors within the traditional market in a bid to speed up the policy of altering the position of traditional market to the modern and to determine the contribution of communication traders in the market environment. Employing descriptive explanatory approach, the research whose informant are government agency official and a number of vendor tries to examine the public communication between the two parties in an effort to change the position of traditional market to the current-fashioned market. The research found that the public communication model has succeeded in tailoring a cordial partnership between themthat enables them to reach a consensus on altering the status of market. Added to that, it has brought about an effective interaction the concerned parties for accomplishing the goal. Social network traders into reinforcing the implementation of the economic activity in traditional markets. The research finding will help government agency resolve the conflict usually occur between traders and government regarding market-place status change especially when it deals with improving vendor’s social and economic empowerment.
KONTEKSTASI PEDAGANG PASAR TRADISIONAL DALAM MEMPERTAHANKAN RELASI SOSIAL DAN KOMUNIKASI Saudah Saudah
ETTISAL : Journal of Communication Vol 3, No 2 (2018): ETTISAL Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v3i2.1931

Abstract

Abstrak Perkembangan yang sangat cepat serta pembangunan pasar modern di seluruh negri telah mengancam keberlanjutan dari pasar tradisional. Untuk dapat bertahan dari persaingan tersebut, pedagang pasar tradisional harus berjuang dan bekerja keras melalui penyediaan komoditas yang berkualitas serta mengimplementasikan pelayanan yang baik kepada pelanggan. Hubungan sosial yang harmonis serta norma-norma budaya yang kuat merupakan faktor penting yang memungkinkan untuk bersaing dengan pasar modern. Dilihat dari perspektif pertukaran sosial, apa yang dilakukan pedagang, bernegosiasi dan bertransaksi di pasar tradisional  harus sesuai dengan nilai dan norma yang telah disepakati. Makalah ini menggunakan pendekatan etnometodologi subjektivistik yang mencoba untuk menjelaskan hubungan yang beraneka ragam dan jaringan komunikasi interpersonal antarpedagang di pasar tradisional. Hubungan sosial yang dikembangkan dan dipelihara secara kolektif ditujukan untuk mempertahankan fungsi pasar tradisional sebagai tempat penyebaran informasi, interaksi dan pengembangan  jaringan distribusi komoditas. Implikasi teoritis dari temuan ini menggambarkan pentingnya proses pertukaran sosial yang dilandasi prinsip-prinsip keteraturan, kecukupan, keamanan dan kenyamanan. AbstractThe speedy development as well as the widespread construction of modern market has threatened the exsistence of traditional and its sustainability. To survive this stiff competition, traditional market traders therefore have to fight and work hard through the quality commodity provision and excellent customer service implementation. Their harmonious social relationship and strong cultural norms are of significant factor which enable them to compete with their modern supermarket counterparts. Viewed from social exchange perspective, what they act, negotiate and transact commodities within the traditional market complex should be in accordance with their agreed- upon values and norms. The paper which employs ethnomethodology subjectivist approach tries to elucidate multifarious relationship and networked interpersonal communication among traditional market traders. The social relationships are developed and maintained collectively in order  to sustain traditional market function as place of information dissemination, internal interaction cultivation and commodity distribution network advancement. The theoretical implications of this finding illustrates the importance of pseudo transaction during social exchange process which necessitates the employment such principles as regularity, adequacy, security and convenience. 
Co-Authors . Zulfan Abdul Aziz Achmmad Mustaqim, Wendy Afifah , Neela Afifah, Neela Ahadi, Rizky Ali Iskandar Zulkarnain, Ali Iskandar Alya Lucky Azzahra Amaliah Amaliah Ana Mariani ANDALIA, RIZKI Andero Jeremy Octavfernando Aprianto, Rafly Arfina, Arfina Aslina, Eja Sri Bakti, Imam Rangga Bancin, Dedi Br Manik, Sulis BRS, Selvia Nabila Putri Bunaiya, Bunaiya Chairul Bariah Cut Ratna Dewi Darmawati Darmawati Darwin Darwin Desy Anggraeni Devi Oktavia Dewi Mulyati Dewi, Rika Diana Diana Dina Akmila Dodot Sapto Adi Dodot Sapto Adi, Dodot Sapto Efriana, Cut Eka Setyaningsih Elmayanda, Elmayanda Ernilasari Ernilasari Ernilasari, Ernilasari Ervina Ervina Faisal Anwar Fajar Supanto Firdaus, Rico Candra Fitriani Hamda, Erna Fitrianto Eko Subekti Gunawan Gunawan Hayati, Roska Heni Pujiastuti Hidaya, Nori Elfi Hikmah, Nor Husain, Aghnaita Indah Suryawati Irhamni Irhamni Ismawati, Aini Laila Jaka Wijaya Kusuma Jasmadi Jasmadi, Jasmadi Jennah, Rodhatul Julannari, Hamra Juliana, Fitri Kamal, Shella Khairina, Ira Khairunnisa Khairunnisa Lasri, Lasri Lestari, Soraya Lestarini, Mutmainah Indah Lisna, Cut Mardianti Mardianti, Mardianti Marhaliza, Putri Maulana, Muhammad Naufal Mauliati, Desria Miftahul Jannah Miranda, Velni Monalisa Monalisa Muharani, Dara Mukramah, Mukramah Mutiara, Arda Sulis Mutiawati Mutiawati Muzakki Muzakki, Muzakki Nadia, Riska Herli Nazarullah, M. Nelly Nelly Nir Fathiya Nuha, Kaifar Nur Aida, Nur Nurainun Nurainun Nurwie, Nurwie Octavfernando, Andero Jeremy Palinggi, Tirza Veronica Putri Agna Amalia Putri Kurniawati, Putri Putri, Risa Yennisa Rabiatul Qodariyah Rafiani, Rafiani Rahmasari, Annisa Rahmatan, Mulia Rayhannisa, Rayhannisa Risni, Orisa Ristiani, Fina Rizki, Sari Rizky Ahadi Rosalinda Rosalinda Rubiah, Rubiah Rusiyaningsih, Kartika Rusyidah Rusyidah, Rusyidah Sabrina, Nadia Sahuri Lasmadi Satiah, Liza Simeulue, Ridha Juita Sri Hidayati Sri Hidayati Sri Jayanthi, Sri Sudarti . Sumiyarti Sumiyarti, Sumiyarti Suriyanti, Suriyanti Susanti, Dewina Susanti, Mesra Suzanni, Mulia Aria Syahputra, Andy Triono, Maulid Agung Ula, Zahratul Ulfah Ulfah Umi Chayatain Vera Viena Vina, Ervina Wuskiya, Urwatun Yanti, Sulis Marda Yuanda, Merani Yuliana Yuliana Yusian, Desita Ria Yuslinaini Yuslinaini Yuslinaini Yuslinaini, Yuslinaini