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All Journal Scriptura Jurnal InterAct Verity: Jurnal Ilmiah Hubungan Internasional (International Relations Journal) Share : Journal of Service Learning Prosiding Konferensi Nasional PKM-CSR Journal of Content and Engagement

Marsefio S. Luhukay

Communication Science Department Of Pelita Harapan University Jakarta

Author-ID : 309327

Arts Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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PRESIDEN SBY DAN POLITIK PENCITRAAN : Analisis Teks Pidato Presiden SBY dengan Pendekatan Retorika Aristoteles S. Luhukay, Marsefio
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Systematically rhetoric knowledge was firstly developed in Greece. The first systematic elucidation on speech cleverness in Greek is well known as Techne Rhetorike, it means knowledge on speaking arts. In world history, speech cleverness was a primary instrument to influence masses. Language was used to convince others. Such capability is generally owned by prominent figures or statesmen such as presidents. In view of rhetoric importance as part of knowledge that include in discipline of communication knowledge, so the researcher was interested in observing and analyzing speeches by the incumbent president, Susilo Bambang Yudhoyono (SBY), that was well known as imaging politics, he has frequently displayed it while speaking before publics through addresses or other agendas in front of mass media or publics. Findings on examination of President SBY' Speech Texts that the most influential one for audiences was ETHOS. The ethos side was really reflected from the introductory section aimed at substantiating communicator's credibility. There were three aspects in Ethos namely Intelligence, Character, and Goodwill. The three aspects were contained in speeches of President SBY and the most dominant and strong one was Character aspect. It was reflected by sentences in his speeches that strove to portray himself as a personage, who is honest and trustworthy, that has empathy to societies.

WEB ANALYTIC UNTUK PENGUKURAN DAMPAK SOCIAL MEDIA CAMPAIGN BLOG SOCIALGADGETNEWS.COM Tjahyana, Lady Joanne; Luhukay, Marsefio Sevyone
Scriptura Vol 4, No 1 (2014): JULY 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

SocialGadgetNews.com adalah sebuah situs blog berita yang memuat topik seputar teknologi komunikasi, gadget, media sosial dan aplikasi teknologi dalam beberapa bidang lain seperti bisnis, gaya hidup, dan hiburan. Blog ini dipublikasikan pada bulan Januari 2014 dan untuk menarik lebih banyak pengunjung serta partisipan pada blog baru ini, maka dilakukan kampanye media sosial yang berlangsung pada bulan Januari - Mei 2014. Target pengunjung untuk situs blog ini adalah mahasiswa, akademisi, praktisi dan wirausahawan yang merupakan pecinta teknologi. Kampanye tersebut terdiri dari beberapa tahap, yaitu menciptakan akun media sosial, mempromosikan blog post melalui media sosial, mempromosikan blog melalui iklan di media sosial, mengadakan survey dan giveaway. Rumusan masalah dari kampanye media sosial ini adalah bagaimana mendapatkan dampak yang terukur sebagai hasil dari kampanye tersebut. Metode yang digunakan adalah metode web analytic untuk mengukur dampak dari kampanye media sosial tersebut. Langkah â€“ langkah dari metode tersebut adalah pertama â€“ tama menentukan Objective and Key Results (OKRs) dan Key Performance Indicators (KPIs) yang diperlukan untuk didapat sebagai alat pengukuran yang konkrit dari hasil kampanye. Temuan dari penelitian ini adalah bahwa faktor terpenting dari sebuah kampanye media sosial yang berhasil antara lain topik â€“ topik blog post yang menarik serta digunakannya akun â€“ akun media sosial untuk menunjang kampanye tersebut.

ANALISIS FILM ARTIFICIAL INTELLIGENCE (AI) PADA ASPEK SOSIAL, KULTURAL DAN TEKNOLOGI Luhukay, Marsefio S.
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Why do we have such interest in analyzing a movie? Because movie is interesting and, yet, ambiguous. On one side, a movie is rich with elements of postmodernism. On the other side, movie is filled with real representation of social realities that occurred in real world; where human unable to accept it limitation, humanity. Because, there are certain things that human should not do. Humans endured in themselves the emotions which add complexities in meeting their problems. Whilst, robots have none. Robot is efficient and as a machine it has a great power that humans do not possess. Humans desire for robots in this world, because humans need to gain control. There is a wanting for taking control on their fellow humans. If, that can be done, then there will be wars of interest, enmity, conflicts, and so on. But, if, in some way, robots are the object of control, everything will be different. Robots controlled by humans, and humans handle the remote control or the chip.

PENERAPAN MANAJEMEN KRISIS DI INDONESIA : MEMOTRET KRISIS DALAM KACAMATA PUBLIC RELATIONS Luhukay, Marsefio S.
Scriptura Vol 2, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Public relations as a proactive management function, which performs the effort of monitoring trends, events, issues that may arise and distract the important relationships in a company. The continuous monitoring effort done by the Public Relations through informal relationship, and others, may give big benefit to the company when the crisis occurs. Thatâ€™s why, PR can be said to be the portrait of the company. It is the eyes, ears and at the same time, the speaker for the organization. When an organization trembles, PR stands forward, when organization at a stable condition, it remains diligent in research and analysis, when a company moves forward, it stands behind, supports all organizationâ€™s supporting activity and programs. In other words, Public Relations is a must. When a crisis occurs, PR exists as a facilitator and mediator between organization and itâ€™s public. Thatâ€™s why I emphasized in my preambleâ€™s argumentation that PR is highly needed in an organization, especially in Indonesia which, from my point of view, still gives meaning and locates PR in a highly different position as it is supposed to be.

MENEROPONG "KOMUNIKASI BEBAS PENINDASAN" Buah Pemikiran Kritis Jurgen Habermas dalam Realitas Wajah Pertelevisian Indonesia (Dilihat dari Ontologis, Epistemologis, Aksiologis Kajian Media) S.Luhukay, Marsefio
Scriptura Vol 1, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Critical Theory that was built by Jurgen Habermas strove to find a methodology to uncover the other way around%2C namely relatedness between knowledge and human interests as social creatures. Therefore%2C critical theory of Jurgen Habermas was often called Critical Theory of Ideology; since there was an inevitable correlation between knowledge and social praxis%2C between knowledge%2C technology and issues of modern societies such as alienation%2C technological domination%2C reification%2C social repression%2C dehumanization%2C depersonalization and various agonies and depression of human beings due to intervention and penetration of knowledge and technology. Such was the case that ideological critics intended to reveal negative intentions disguised by ideology derived from distorted communication models systematically that led to social injustice and suppression. Abstract in Bahasa Indonesia : critical theory%2C social praxis

Co-Authors Adissa Destriana Nurmala Athalia Pakpahan, Clarissa Elizabeth Dinara Hizkiarin Verga Gatut Priyowidodo Gracia Gloria Irene Inri Inggrit Indrayani Lady Joanne Tjahyana Pakan, Novatri Gayang Raphyta Munthe, Yohana Revi Narwastu Paparang Tandrian, Ivan Udi Rusadi

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