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All Journal In Right: Jurnal Agama dan Hak Azazi Manusia Journal of Financial, Business and Economics Schola Journal: Jurnal Ilmiah Pendidikan Dasar
Lukman Khakim
Jurusan Pendidikan Jasmani dan Kesehatan, Fakultas Ilmu Keolahragaan, Universitas Negeri Malang (UM)
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Studi Meta-Analisis Pengaruh Kampanye Iklan Global Terhadap Minat Pembelian Budi Sutiono Pratama Nugraha; Lukman Khakim; Ayuningtyas
Journal Financial, Business and Economics Vol. 2 No. 1 (2024): Journal Financial, Business and Economics
Publisher : Journal Financial, Business and Economics

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kampanye iklan global terhadap minat pembelian produk internasional dengan menggunakan pendekatan meta-analisis. Kampanye iklan global yang efektif dianggap dapat meningkatkan pengakuan merek dan pangsa pasar di berbagai pasar internasional. Tantangan utama yang dihadapi adalah keberagaman budaya dan preferensi konsumen yang dapat memengaruhi respons terhadap pesan iklan. Penelitian ini mengintegrasikan hasil dari berbagai studi kuantitatif yang meneliti hubungan antara kampanye iklan global dan minat pembelian, dengan mempertimbangkan faktor-faktor moderasi seperti dimensi budaya, adaptasi lokal, dan penggunaan media digital. Hasil meta-analisis menunjukkan bahwa kampanye iklan global memiliki efek positif yang signifikan terhadap minat pembelian, dengan nilai efek gabungan sebesar 0,458 (p < 0,05), yang mengindikasikan bahwa konsistensi pesan yang disampaikan melalui berbagai saluran komunikasi dapat meningkatkan keterlibatan konsumen dan mendorong niat beli. Terdapat perbedaan yang signifikan antara hasil studi-studi yang ada, yang mengindikasikan adanya variabilitas dalam pengaruh kampanye iklan global terhadap minat pembelian di berbagai pasar. Penelitian ini juga menemukan bahwa tidak ada bukti yang signifikan terkait adanya bias publikasi dalam studi-studi yang dianalisis. Temuan ini memberikan implikasi penting bagi perusahaan multinasional dalam merancang kampanye iklan global yang efektif, dengan memperhatikan adaptasi lokal dan keterlibatan media sosial untuk meningkatkan minat beli konsumen.
Implications of Movement Limitation During the 1965-1966 Tragedy on Indonesian Exiles Citizenship Rights Wahyu Nugroho; Lukman Khakim; Kyra Tasanee Alifah
IN RIGHT: Jurnal Agama dan Hak Azazi Manusia Vol. 13 No. 2 (2024)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/inright.v13i2.3887

Abstract

The political turmoil that occurred in 1965-1966 led the government at that time to impose limitation in freedom of movement with the aim of maintaining security and public order. However, these limitation affected the citizenship status of the Indonesian diaspora. This research aims to analyze and elaborate on the extent to which limitations on freedom of movement in the 1965–1966 tragedy can have implications for the citizenship rights of the Indonesian diaspora. The analysis of these problems is carried out through normative legal research methods with a conceptual approach. The results show that the substance of limitation in freedom of movement in international human rights instruments requires clarity on the purpose of limitation and the principle of proportionality and does not negate rights. This contrasts with the limitations on freedom of movement in the 1965–1966 tragedy, which were carried out disproportionately. As a result, many Indonesian diasporas at that time lost their citizenship status and its rights. Those who lost their citizenship status were then referred to as Indonesian exiles.
Development of Mathematics Teaching In Elementary School Using Travel Game Media on the Material of Fractional Siti Mulyani; Novita Damayanti; Lukman Khakim
Schola Vol. 3 No. 2 (2025): November
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/schola.v3i2.3270

Abstract

This study aims to overcome the difficulties elementary school students have in understanding the abstract concept of fractional equivalence, in which only 45% (23 out of 51 students) achieved the Minimum Completion Criteria (KKM). The innovation developed is the Travel Game learning media, an adventure-based educational game that involves moving around while solving mathematical problems or challenges. The development method used is an adaptation of the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model. In the Travel Game context, students are divided into groups, roll dice, and move pawns, as well as answer questions about fractional equivalence at certain stations to reach the finish line. The results showed that the use of the Travel Game media provided positive results. The number of students who achieved the KKM increased significantly from 23 to 40 students. The increase in students' understanding of fractional equivalence reached 78%. Overall, the use of the Travel Game proved effective because it suits the characteristics of elementary school students who enjoy playing while learning, fosters motivation, and creates an active and enjoyable learning atmosphere. Teachers also observed that this media facilitates the explanation of the concept of fractional equivalence.
Co-Authors Ayuningtyas Budi Sutiono Pratama Nugraha Kyra Tasanee Alifah NOVITA DAMAYANTI Siti Mulyani Wahyu Nugroho