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All Journal Journal of Economic, Bussines and Accounting (COSTING) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Pengabdian kepada Masyarakat SENTRI: Jurnal Riset Ilmiah Inkubis: Jurnal Ekonomi dan Bisnis Journal of Financial, Business and Economics International Journal of Management, Business and Social Sciences KOPEMAS
Budi Sutiono Pratama Nugraha
Universitas Nahdlatul Ulama Yogyakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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ANALISA PENGARUH KEBIJAKAN MONETER DAN KEBIJAKAN FISKAL TERHADAP PERTUMBUHAN KEPARIWISATAAN DI DAERAH ISTIMEWA YOGYAKARTA Budi Sutiono Pratama Nugraha
Jurnal Akrab Juara Vol 4 No 5 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

The economic growth of a country so far has a goal to achieve the welfare of society in a sustainable manner. Community economic activities become a benchmark, to determine the level of welfare of a country or region. Economic development and growth cannot be separated so that it still needs to maintain the economic role in this region. In accordance with economic growth to remain on a positive trend, the necessary interactions between monetary and fiscal policies. However, both policies have different authorities. If monetary policy is more controlled by the central government, fiscal policy with fiscal decentralization has two elements from the center and the regions. The interaction between monetary and fiscal policies is believed to have a good influence on the growth in various areas of the economy of the region.Therefore in this study it was found that the stability of Monetary Policy and Fiscal Policy had a positive influence on the growth of the Tourism sector, especially in the Special Region of Yogyakarta which was the object of research. So that the impact of the growth of the tourism sector can reduce unemployment and increase public opinion in the area.
MERAWAT KETAHANAN KELUARGA DAN MODERASI BERAGAMA PADA MASA PANDEMI COVID-19 DI KALURAHAN SIDOARUM KAPANEWON GODEAN, SLEMAN, YOGYAKARTA Budi Sutiono Pratama Nugraha; Fadmi Rina; Muhyidin; Puji Winarno; Dewi Lestari
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 8: Januari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i8.993

Abstract

Masa pandemi Covid-19 yang terjadi secara global nampaknya telah mengubah tatanan kehidupan individu dan masyarakat. Ketahanan keluarga yang kuat sangat dibutuhkan untuk menghasilkan sumberdaya manusia berkualitas yang sangat dibutuhkan bagi pembangunan. Kegiatan pengabdian masyarakat ini dilaksanakan melalui program laboratorium social, yang bertujuan untuk membantu masyarakat di Wilayah Kalurahan Sidoarum Kapanewon Godean terkait Ketahanan Keluarga dan Moderasi Beragama. Dalam kegiatan ini, beberapa program yang telah dilakukan, di antaranya, adalah pembuatan sebuah website untuk KUA Kapanewon Godean sebagai satu media yang bisa diakses public secara daring untuk memberikan berbagai informasi yang dibutuhkan mayarakat. Tema yang disampaikan adalah tentang ketahanan keluarga, yang meliputi pembinaan calon manten, pemberdayaan perempuan mandiri, dan pembinaan bijak bermedsos. Tema lainnya adalah tentang moderasi beragama, yang meiputi pembinaan remaja masjid, pembinaan mualaf, dan pembinaan kaum Rois. Hasil dari kegiatan ini menunjukkan bahwa program dalam laboratorium social ini dalam merawat ketahanan keluarga serta moderasi beragama di wilayah Kalurahan Sidoarum Kapanewon Godean ini bisa terjaga dengan baik sehingga tercipta masyarakat yang kondusif , aman dan tentram. Selain itu secara rohani dalam beribadah menjadi lebih khusyu’ dan istiqomah
CUSTOMER VALUE, BEHAVIOR AND SATISFACTION: IMPACT OF THE COVID-19 PANDEMIC MATARAMAN VILLAGE CASE STUDY, PANGGUNGHARJO VILLAGE SOCIAL LAB YOGYAKARTA NAHDLATUL ULAMA UNIVERSITY Budi Sutiono Pratama Nugraha; Nurul Salehawar
International Journal of Management, Business, and Social Sciences Vol 2, No 1 (2023): May
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v2i1.8688

Abstract

 Abstract This study aims to determine customer value, behaviour and satisfaction due to the impact of the Covid-19 pandemic, as well as the effect of customer value, behaviour and satisfaction on customer decisions. shopping at the Kampung Mataraman restaurant. The research method used is descriptive quantitative, with a sample of 103 respondents using simple random sampling, interview data collection and distribution of questionnaires. Findings: First , on the variable Customer value  on the purchase decision  has no partial positive effect on purchase decisions during the covid 19 pandemic. Second, the customer behaviour influence variable on purchasing decisions has a positive effect on purchasing decisions during the covid 19 pandemic. Third,  the customer satisfaction variable on purchase decisions positive effect on purchase decisions during the Covid-19 pandemic. Fourth, the influence of X1, X2 and X3 simultaneously on purchase has a strong influence on the variable Customer Value , Customer Behaviour and Customer Satisfaction simultaneously on purchase. For the customer behaviour variable it has a positive effect on purchase decisions during the Covid-19 pandemic at Kampung Mataraman restaurant based on research results, this factor is a factor that continues to be taken into account and maintained because consumers always pay attention to values as a reference in making purchasing.Social, personal and psychological factors, these three factors must continue to be the concern of marketers in the age of the digital market and the changes in consumer behaviour that are so dynamic must continue to be of concern to marketers Key word : Customer Value, Behaviour, Satification, Covid 19, Mataraman Village
PEMANFAATAN TEKNOLOGI TEPAT GUNA UNTUK MENGEMBANGKAN POTENSI MASYARAKAT MELALUI KEMAJUAN UMKM Novi Diah Wulandari; Winike Kushindrajati Aprilia; Agustina Mayangsari; Budi Sutiono Pratama Nugraha
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2022
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Usaha Mikro Kecil dan Menengah merupakan salah satu motor penggerak pembangunan ekonomi masyarakat pedesaan. Kehidupan masyarakat dapat ditingkatkan dengan menggunakan sumber daya yang ada. Namun, masyarakat perlu memahami teknologi saat ini dan dengan menggunakan teknologi yang ada akan memudahkan mereka dalam berbisnis. Melakukan bisnis secara bersamaan di satu tempat menciptakan banyak celah di antara penjual, sehingga rencana program ini diterapkan untuk mengatasi hal tersebut. Rencana kerja yang dilaksanakan adalah menerapkan pemesanan online dan meningkatkan kemampuan pemasaran dengan menggunakan teknologi yang ada. Selain itu, para pelaku UMKM didampingi dan dilatih untuk memanfaatkan smartphone mereka. Hasilnya, para pelaku UMKM Desa Wisata Taman Benteng Mataram dapat meningkatkan keterampilan digital marketing dan memanfaatkan teknologi dengan lebih baik serta hilangnya rasa kecemburuan antar penjual.
Pengaruh Budaya Organisasi, Motivasi, dan Religiusitas Terhadap Kinerja Organisasi Pagar Nusa Gasmi Al Qodir Cangkringan Nisa, Khoitorun; Budi Sutiono Pratama Nugraha
Journal Financial, Business and Economics Vol. 2 No. 2 (2024): Journal Financial, Business and Economics
Publisher : Journal Financial, Business and Economics

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh budaya organisasi, motivasi, dan religiusitas terhadap kinerja organisasi pada organisasi Pagar Nusa Gasmi Al Qodir Kecamatan Cangkringan menggunakan metode kuantitatif. Populasi pada penelitian ini adalah semua anggota organisasi Pagar Nusa Gasmi Al Qodir Kecamatan Cangkringan. Sampel pada penelitian ini berjumlah 80 responden dan analisis data dengan menggunakan analisis regresi berganda dengan bantuan program Statistical Product and Service Solutions (SPSS). Hasil dari penelitian ini membuktikan bahwa variabel budaya organisasi berpengaruh positif tetapi tidak signifikan serta budaya organisasi tidak berpengaruh terhadap kinerja organisasi Pagar Nusa Gasmi Al Qodir. Variabel motivasi berpengaruh positif dan signifikan terhadap kinerja organisasi Pagar Nusa Gasmi Al Qodir. Variabel religiusitas berpengaruh positif tetapi tidak signifikan serta religiusitas tidak berpengaruh terhadap kinerja organisasi Pagar Nusa Gasmi Al Qodir. Variabel Budaya organisasi, motivasi dan religiusitas secara simultan berpengaruh positif dan signifikan terhadap kinerja organisasi Pagar Nusa Gasmi Al Qodir di Kecamatan Cangkringan.
Studi Meta-Analisis Pengaruh Kampanye Iklan Global Terhadap Minat Pembelian Budi Sutiono Pratama Nugraha; Lukman Khakim; Ayuningtyas
Journal Financial, Business and Economics Vol. 2 No. 1 (2024): Journal Financial, Business and Economics
Publisher : Journal Financial, Business and Economics

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kampanye iklan global terhadap minat pembelian produk internasional dengan menggunakan pendekatan meta-analisis. Kampanye iklan global yang efektif dianggap dapat meningkatkan pengakuan merek dan pangsa pasar di berbagai pasar internasional. Tantangan utama yang dihadapi adalah keberagaman budaya dan preferensi konsumen yang dapat memengaruhi respons terhadap pesan iklan. Penelitian ini mengintegrasikan hasil dari berbagai studi kuantitatif yang meneliti hubungan antara kampanye iklan global dan minat pembelian, dengan mempertimbangkan faktor-faktor moderasi seperti dimensi budaya, adaptasi lokal, dan penggunaan media digital. Hasil meta-analisis menunjukkan bahwa kampanye iklan global memiliki efek positif yang signifikan terhadap minat pembelian, dengan nilai efek gabungan sebesar 0,458 (p < 0,05), yang mengindikasikan bahwa konsistensi pesan yang disampaikan melalui berbagai saluran komunikasi dapat meningkatkan keterlibatan konsumen dan mendorong niat beli. Terdapat perbedaan yang signifikan antara hasil studi-studi yang ada, yang mengindikasikan adanya variabilitas dalam pengaruh kampanye iklan global terhadap minat pembelian di berbagai pasar. Penelitian ini juga menemukan bahwa tidak ada bukti yang signifikan terkait adanya bias publikasi dalam studi-studi yang dianalisis. Temuan ini memberikan implikasi penting bagi perusahaan multinasional dalam merancang kampanye iklan global yang efektif, dengan memperhatikan adaptasi lokal dan keterlibatan media sosial untuk meningkatkan minat beli konsumen.
Tidak Cukup Pengalaman: Kepuasan adalah Kunci Niat Membeli Kembali Makanan Sehat Muhammad Mathori; Budi Sutiono Pratama Nugraha; Suhada
Journal Financial, Business and Economics Vol. 3 No. 1 (2025): Journal Financial, Business and Economics
Publisher : Journal Financial, Business and Economics

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Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh kualitas pengalaman terhadap niat untuk membeli makanan sehat lagi, dengan kepuasan konsumen sebagai variabel mediasi. Industri makanan sehat di Indonesia berkembang pesat, sehingga memahami faktor-faktor yang mempengaruhi loyalitas pelanggan sangat penting. Teori Stimulus-Organism-Response (SOR) digunakan sebagai kerangka konseptual untuk menganalisis bagaimana kualitas pengalaman (stimulus) mempengaruhi kepuasan konsumen (organisme), yang pada gilirannya berdampak pada niat untuk membeli kembali (respons). Riset kuantitatif dengan desain survei dilakukan terhadap 586 responden yang tersebar di 12 provinsi di Indonesia. Data dianalisis menggunakan SmartPLS untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa kualitas pengalaman tidak secara langsung mempengaruhi niat untuk membeli kembali, tetapi efeknya sepenuhnya dimediasi oleh kepuasan konsumen. Temuan ini menyiratkan bahwa perusahaan makanan sehat perlu fokus pada penciptaan kepuasan end-to-end melalui dimensi rasa, nilai kesehatan, layanan, dan keselarasan dengan gaya hidup sehat untuk membangun loyalitas jangka panjang.
An Exploratory Study of the Factors Influencing Consumer Behavior in Adopting Free Wi-Fi Services in Yogyakarta: An Approach Based on the Technology Acceptance Model (TAM) Muhammad Sofiyudin; Budi Sutiono Pratama Nugraha
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4252

Abstract

This study aims to analyse the factors influencing consumer behavior in adopting free Wi-Fi services in the city of Yogyakarta. The adoption of technology, particularly free Wi-Fi, is a crucial issue in the context of smart cities and enhancing public access to information. This research employs the Technology Acceptance Model (TAM) to explore the impact of perceived usefulness (PU) and perceived ease of use (PEOU) on intention to use, as well as how security concerns and social influence moderate these relationships. The research methodology utilizes Structural Equation Modelling (SEM) with Partial Least Squares (PLS) technique. Data was collected through a survey involving 100 respondents who are users of free Wi-Fi services at various strategic locations in Yogyakarta. The results indicate that perceived usefulness (PU) and perceived ease of use (PEOU) have a significant positive impact on users' intention to adopt free Wi-Fi, while security concerns are found to be a significant inhibitory factor. Additionally, social influence plays a role in enhancing the intention to use free Wi-Fi, although with a smaller effect. This study contributes to the understanding of consumer behavior in adopting free Wi-Fi technology and can serve as a reference for public policy development related to Wi-Fi infrastructure in major cities, particularly in Indonesia.
Quail Breeder Typology and Analysis of Business Performance Differences in Sleman Regency Marosimy Millaty; Budi Sutiono Pratama Nugraha; Meita Puspa Dewi; Marlianasari Putri
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i3.309

Abstract

Background: Quail farming in Indonesia faces substantial business risks due to feed-price volatility, with feed accounting for approximately 69% of total production costs, and unstable farm-gate egg prices. Despite operating with similar production inputs, farmers demonstrate considerable variation in productivity and technical efficiency. However, cluster-based studies examining the typology of quail farmers remain limited in the Indonesian agribusiness literature. Objective: This study aimed to identify the typology of quail farmers and examine differences in business performance among farmer groups in Sleman Regency, Special Region of Yogyakarta. Methods: This study employed a quantitative approach using survey data collected from 30 laying-quail farmers selected through purposive sampling. K-means cluster analysis was used to classify the farmers according to age, farming experience, and marketing adaptation strategies. Furthermore, a one-way analysis of variance (ANOVA) was conducted to examine differences in egg productivity and technical efficiency among the identified clusters. Results: The farmers were classified into three typologies: traditional, semi-adaptive, and adaptive. Traditional farmers tended to be older, had more farming experience, and relied on conventional marketing channels involving intermediaries. In contrast, adaptive farmers were generally younger and employed direct-to-consumer marketing strategies. Despite these typological differences, the ANOVA results revealed no statistically significant differences in egg productivity (p = 0.565) or technical efficiency (p = 0.486). These findings suggest that adaptive behavior has not yet resulted in measurable performance advantages. Conclusion: This study contributes to a better understanding of farmer heterogeneity in the quail-farming sector and provides evidence-based policy implications for designing targeted agricultural extension programs tailored to each farmer typology. These programs should focus specifically on strengthening the digital marketing capabilities of traditional farmers and improving institutional access for adaptive farmer groups.
STUDI META-ANALISIS HUBUNGAN ANTARA GAYA KEPEMIMPINAN DAN KEPUASAN KERJA Mauliana Fitosyah; Budi Sutiono Pratama Nugraha
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0gjp1129

Abstract

This meta-analysis aims to investigate the relationship between leadership style and job satisfaction by synthesizing data from 20 empirical studies conducted in Indonesia. The studies cover various populations such as civil servants, educators, and private sector employees. The analysis was conducted using a random-effects model via Jamovi software to address inter-study heterogeneity. The results showed a significant and positive effect size (r = 0.79, 95% CI [0.65, 0.94], p < 0.001), indicating a strong relationship between leadership style and job satisfaction. High heterogeneity (I² = 89.6%) indicates substantial variation across studies. Assessment of publication bias using Fail-Safe N, Begg and Mazumdar correlation, and Egger regression showed no indication of significant bias. Visualization via forest plots demonstrated consistent positive contributions from most studies toward the overall effect. These results emphasize the importance of applying transformational and participatory leadership styles in enhancing job satisfaction and organizational effectiveness. This study recommends that organizations strengthen leadership practices that promote participation, motivation, and harmonious work relationships.
Co-Authors Agustina Mayangsari Ayuningtyas Devi Kusumawardhani Dewi Lestari Dewi Masithoh Fadmi Rina Lukman Khakim Marlianasari Putri Mathori, Muhammad Mauliana Fitosyah Meita Puspa Dewi Millaty, Marosimy Muhammad Sofiyudin Muhyidin Nisa, Khoitorun Novi Diah Wulandari Nurul Salehawar Puji Winarno Suhada Winike Kushindrajati Aprilia