Article Per Year (5 Year)
p-Index From 2020 - 2025
1.881
P-Index
This Author published in this journals
All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal KARISMATIKA BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Absis : Jurnal Pendidikan Matematika dan Matematika Jurnal Abdidas Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Journal of Soft Computing Exploration Asian Journal of Community Services (AJCS) JURNAL HANDAYANI PGSD FIP UNIMED Journal of Mathematics, Computation and Statistics (JMATHCOS)
Sinaga, Marlina Setia
Universitas Negeri Medan
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Mathematics, Computation and Statistics (JMATHCOS)

 1 
Analisis Pengaruh Endorsement dan Paid Promote terhadap Penjualan Online Shop dengan Teori Permainan Silalahi, Restina; Sinaga, Marlina Setia
Journal of Mathematics, Computations and Statistics Vol. 6 No. 1 (2023): Volume 06 Nomor 01 (April 2023)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of internet users gives the latest innovation in shopping, which is online shopping. Sellers can use paid promotions and endorsement strategies to represent the sales insights. This study examines the impact of paid promotions and endorsements on sales using game theory and variance analysis. Game theory is a mathematical approach to formulating conflict and competition that involves a variety of interests and has a desire to win. Then, variance analysis is used to test the significance of the influence some independent variables have on a dependent variable. The attributes used in this research are price, content quality, and influencer. The result for the best marketing strategies of paid promotion maximum profit is content quality of the paid promotions. Whereas, for the best marketing strategies for endorsement maximum profit is content quality of the endorsement. Then, the result of the varianceanalysis showed paid promotions and endorsements make a real difference to online store sales.
Co-Authors Anitaria . Simanullang Arnita Arnita Arnita Arnita Br Barus, Jesika Casadae Wanda DIdi Febrian Elisabet Desy Yulianawati Hia Eri Widyastuti Erlinawaty Simanjuntak Grace Meisel Hamidah Nasution Hutapea, Brian Insan Taufik July Hartiny . Kairani, Nerli Lasker Pangarapan Sinaga Manullang, Sudianto Maristella Marpaung, Faridawaty Marpaung, Faridawaty Nadya, Fauza Oktariani Purba Restina Silalahi Ria Rahmadita Surbakti Saragih, Vinny Ramayani Silaban, Dewi Fortuna Silalahi, Restina Sri Dewi Tamara, Angga Yulita Molliq Rangkuti Zulfahmi Indra, Zulfahmi