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Journal : Jurnal Ekonomi

Goes To Competitiveness SMEs With Digital Leadership Munawaroh, Munawaroh; Tjutju Yuniarsih; Edi Suryadi; Heny Hendrayati
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research investigates the relationship between digital leadership and Small and Medium Enterprises (SMEs) competitiveness. In an ever-evolving digital era, digital leadership becomes increasingly crucial for SMEs in enhancing their competitiveness in a highly competitive global market. This article presents the findings of an analysis based on surveys conducted among a sample of SMEs and relevant literature review to elucidate the impact of digital leadership on SME competitiveness