I Made Risma M Arsha
Jurusan Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Udayana

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Quality Tourism Berbasis Kearifan Lokal Melalui Penerapan Program AdaptasiChse (Cleanliness, Health, Safety, Environment) Pada Destinasi Wisata Nusa Penida M Arsha, I Made Risma; Sumadi, Ni Komang
Widya Amerta Vol 11, No 1 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/wa.v11i1.1934

Abstract

Penelitian ini dilakukan di Kawasan Nusa Penida. Kawasan Nusa Penida termasuk salah satu dari 11 kawasan strategis pariwisata yang ada di Bali. Kecamatan Nusa Penida menjadi salah satu kecamatan di Kabupaten Klungkung yang memiliki luas 202,84 km2. Kecamatan Nusa Penida terdiri dari 3 bagian pulau dan memiliki 16 Desa 3 pulau tersebut yaitu Pulau Nusa Penida, Pulau Nusa Lembongan, dan Pulau Nusa Ceningan.Penelitian ini merupakan Explanatory Research dengan menggunakan metode survey berupa penyebaran kuesioner kepada responden penelitian dalam hal ini adalah kepada 100 orang wisatawan baik itu wisatawan mancanegara maupun wisatawan domestik yang sedang melakukan perjalanan wisata ke Nusa Penida. Teknik sampling yang digunakan dalam penelitian ini adalah purposive random sampling dengan tujuan agar kuesioner dapat disebarkan secara menyeluruh berdasarkan jumlah wisatawan yang datang berkunjung ke destinasi wisata di Nusa Penida. Penelitian ini menggunakan tiga variabel yaitu variabel bebas yaitu program adaptasi CHSE, variabel mediasi kepuasan wisatawan dan variabel terikat yaitu quality tourism.
The interaction of entrepreneurial orientation on the business performance of Small and Medium Industries in Bali Rihayana, I Gede; M Arsha, I Made Risma; Suardhika, I Nengah
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 1 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i1.5313

Abstract

This study tests the Resource-Based View (RBV) theory based on the interaction of entrepreneurial orientation, namely proactiveness, innovativeness, and risk-taking, on the business performance of Small and Medium Industries (SMIs) in Bali. The population of this study is SMIs in Bali with a sample of 55 randomly selected companies. Data collection was conducted through a survey using a questionnaire with a 5-point Likert scale to obtain respondents' perceptions. Data analysis used descriptive analysis and inferential analysis with SEM-PLS method. The results showed that the three dimensions of entrepreneurial orientation have a significant influence on business performance. A proactive attitude allows companies to respond quickly to market changes, innovation encourages the creation of new products and services, while risk-taking allows the exploration of new opportunities. This research supports the RBV theory which states that a firm's unique resources and capabilities can create competitive advantage and improve business performance in a sustainable manner. performance in a sustainable manner.